Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Marketing
How To Get Found On Google: The Ultimate Guide
One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using Google each day to search for businesses just like yours, we know how important it is that you get found online. Getting your business found on Google can be tricky and knowing whether you’re...
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Branding
Effective Ways Online Brands Can Target Holidaymakers During The 5 Stages Of Travel
The travel industry has changed rapidly over the last 20 years, with an increasing amount of travellers and holiday makers looking online to book their trips. Offering more choices on where to stay, what to do and even how to get there all at the click of a mouse, the internet gives consumers a personal and efficient way to book their...
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Marketing
Stock Photography vs Custom Photos: Do’s & Don’t’s For Using Stock Imagery
Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to websites, when stock images are used correctly they can work effectively in helping engage audiences, establishing your message and can be an effective way to pad out your content. Despite often being viewed as cheesy...
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Marketing
Rules Of Engagement: Easy & Effective Customer Engagement Strategies To Boost Your Business
With the rise of social technology and mobile devices your customers have never been more powerful or more important. Through their ability to be constantly connected, as well as the fact consumers can now find out relevant information within a matter of seconds, it’s about time brands started to think about how they can engage with and connect with...
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Web Design
6 Most Common Ecommerce Mistakes & How They Can Be Avoided
With so many accessible, engaging and customisable ecommerce websites currently online and with so many people even opting to sell through online marketplaces like Ebay, Amazon and Etsy, focusing on the minor details has never been more important for online businesses looking for success. While selling online might appear to be an easy way to make money online, there are...
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Marketing
5 Ways Your Brand Can Feel The Love This Valentines Day
Love it or hate it, Valentines day is nearly upon us and with only a matter of days to go many businesses are beginning their promotions and working hard to make the most of it. From chocolates and flowers to clothes and jewellery, Valentines day offers many opportunities for businesses to increase sales during what would otherwise be a relatively...
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Marketing
5 Leading Trends Shaping The Future Of Customer Experience
As consumers become more aware, they also become more empowered, meaning many businesses need to start becoming more customer centric, allowing customers to have more control during their shopping experience. By understanding what your customers are looking for and offering your customers a more tailored experience allows you to stay competitive and successful in the coming years. It’s not...
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Marketing
Safer Internet Day 2017: Top Tips For Staying Safe Online
February 7th marks the return of Safer Internet Day, something which takes place annually, where businesses and organisations join forces in order to promote the safe use of the internet. Whilst primarily used to encourage safer internet use by young people, Safer Internet Day can be a great time to think about your own internet use and how you can...
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Web Design
Time For Change? Essential Reasons Your Website Needs A Redesign
These days both technology and design change within a space of a few months, what might have looked good a year a go can look stale and out of place in no time, leaving you with an outdated, uninspiring website, that could be scaring your visitors away. With only a matter of seconds to catch a user’s attention and...
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Marketing
Effective Tips For Optimising Your Google Shopping Campaign
Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you can connect with customers at the very moment they are searching the web for your products, in a much more visual way than paid ads or text ads. While shopping campaigns are often lumped together...
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Web Design
Ecommerce in 2017: Why Click & Collect Is The Way Forward
If you’ve been involved in any aspect of ecommerce in 2016 it’s likely you’ll have heard of the term click and collect, from retailers to consumer, click and collect has been increasingly used as an easier and more convenient delivery method, allowing customers to have their items delivered to a local collection point and picked up from there...
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Web Design
Essential Web Design Trends To Try In 2017
Web design is constantly evolving, each year new trends are born, others disappear and many just continue to tick by. In 2016 flat design became the norm, video increased in popularity and responsive design finally became mandatory. With a new year comes new trends, new ideas and the potential to take your website to new heights. From colour and typography to...
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Branding
Why Brands Should Be Making The Most Of Live Streaming
Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017. With it’s increasing popularity, it...
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Marketing
Marketing & Memes: A Match Made In Hell?
Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement. For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which...
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Web Design
4 Common Ecommerce Problems You May Face and How To Overcome Them
Running an ecommerce store is no simple task, there’s a lot to think about, from your website design and marketing, through to dealing with your stock levels, shipping and monitoring your competition. With so many factors to consider, it’s likely you’ll face a number of problems on your way to ecommerce success. Whilst it sounds scary, unfortunately...
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Marketing
You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!
Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and businesses to try and generate interest. These days no website is safe and it seems like nobody is above resorting to clickbait articles, titles and imagery to help encourage people to click on their links. With so many...
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Web Design
Conversion Rate Optimisation in 2017: Our Top Predictions
The constant development and increasing competition of online stores, businesses and apps, has forced brands to be even more creative in their attempts to drive traffic, leads and conversions. These days conversion optimisation has quickly become a must for businesses who are looking to succeed online and is something that shouldn’t be ignored. With more focus likely to be...
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Web Design
Proven Ways Your Ecommerce Store Can Drive Sales
With more people shopping online every year, selling your products and services online can be an effective way for your business to increase product awareness, boost your traffic and ultimately boost your sales. It’s important to remember that simply setting up an online store isn’t necessarily enough to drive your sales, today we’re going to look at...
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Web Design
How Your Ecommerce Business Can Survive The January Sales Slump
While the Christmas period can be fun, exciting and busy for many businesses, with more visiting browsing your site, more sales opportunities and with more sales pouring in, unfortunately after a busy festive period you can often find your business slipping into a sales slump. Luckily it’s likely that your sales slump will pass and it’ll be a...
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Web Design
User Interface in 2017: What We Can Expect
The technology and web world is fast moving and constantly changing, meaning it can be hard to keep up to date with the constant development and changing trends that are happening. As 2017 approaches, it’s time to start thinking about what’s next for the web and UI design and what you need to be implementing in the upcoming year.
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Marketing
5 Great Ideas For Driving Sales This New Year
After the busy Christmas period it’s likely that in the new year you’re going to see a slight drop in traffic, leads and sales. With customers well and truly spent up, avoiding anymore excess spending in order to pay off Christmas debts or even worse, customers returning items that they don’t want or need, for online retailers...
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Web Design
Ecommerce Website Design Trends You Should Know for 2017
2017 is in sight, new year is nearly upon us and with it comes new trends and changes within the design world. Website trends evolve every year and ecommerce websites are no exception, with more focus on the design and functionality of ecommerce stores and rapid changes in the devices we’re using to browse online, now is the time to...
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Marketing
How Video Marketing Can Benefit Your Business In 2017
Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find more visual elements gain more views, more shares and are overall more engaging. With a new year coming, it’s safe to assume that content marketing will continue to change and develop even more over...
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Marketing
Why Your Business Needs To Be Online In 2017
Small business owners often make the mistake of thinking that they need to keep their business small in order to keep sustainable results, for many expanding their business seems like it could be over-stretching and could result in more losses than profit. However in this day and age there’s no reason for small businesses to stay small, there’s...
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Branding
The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis
Emojis are everywhere right now, on our mobiles, on our social media, on clothing, they’re even being featured on homeware, while this new generation of emoji might seem new, emojis have been around a long time meaning there’s no reason your brand shouldn’t be aware of the power of emojis and how to use them. Billions of...
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Marketing
How To Plan A Successful Christmas Email Campaign
It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between now and the big day itself, so your business needs to be prepared. If you haven’t already started planning your festive marketing campaigns, now’s the time, with huge brands starting their campaigns throughout...
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Web Design
Christmas Ecommerce Tips: Boost Your Sales This Christmas
With just under a month to go until the big day there’s still plenty of time left to make the changes and improvements necessary to get your business ready for the Christmas period. From tightening your shipping process to speeding up your checkout process, there’s a number of simple and effective ways you can optimise your ecommerce experience...
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Marketing
Are Your Christmas Pay Per Click Ads Ready?
The Christmas season is quickly approaching and while you may be getting ready with you Christmas deals, landing pages and email marketing, there’s another important marketing tool you really shouldn’t be ignoring this Christmas, your paid ads! If you’re looking to boost your visibility in time for Christmas, PPC ads can be an effective way of doing...
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Marketing
Can You Deliver? Effective Christmas Shipping Tips To Get You Through The Season
As much as we might hate to admit it, Christmas is coming and with more and more shoppers retreating online to shop instead of the busy high street it’s important that your ecommerce store is prepared. From your website decoration to your shipping and payment options, getting it wrong this Christmas could have some negative effects on your business...
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Marketing
Everything You Need To Know About Marketing To The Next Generation
In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials.’ However with the next generation of consumers now growing up and looking to make their own buying decisions, it’s time for businesses and marketers to begin thinking about new ways to target this new...
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Web Design
5 Ways To Decorate Your Website For Christmas
It’s that time of year again, Christmas is creeping closer by the day and by now it’s likely you’ll have at least thought about putting up your Christmas decorations. With high street stores seemingly having their decorations up since October, it’s likely that you’ll want your online business to feel just as festive as everyone...
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Marketing
5 Ways To Effectively Market To Older Audiences
When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and technology, there are many who believe that marketing to older groups just isn’t worthwhile, but by reaching out specifically to one portion of the market, you can miss out on an equally important demographic...
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Web Design
5 Effective Ways To Optimise Your Payment Process
When it comes to your payment process you want to make it as easy as possible for your customers to pay for you items. Without an effective payment process you could risk not only losing customers and missing out on conversions, but it could be incredibly damaging to your reputation. Your payment process is crucial, it’s the final stop...
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Web Design
5 Best Practices For Checkout Optimisation
Your checkout is the most important aspect of your ecommerce store, without a fully optimised checkout and checkout process you store could be in for issues such as shopping cart abandonment, checkout errors and ultimately a loss of profit. If you’re looking to increase customer satisfaction, improve functionality and overall boost your sales then here’s 5 effective ways you...
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Marketing
SEO Trends You Need To Be Aware Of In 2017
The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see even more changes, buzzwords and trends appearing in the near future. While nobody can truly predict the future of SEO, through looking at current trends we can work out what might be to happen in...
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Web Design
The Importance of Website Testing
If you want a successful online business then it’s likely you’ve paid for a well designed, thought out website that offers your customers a great experience. If your customers aren’t using your site effectively and to its full potential then it means you aren’t offering your business’s full potential, which is why you need to...
