Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
5 Important Characteristics of a Strong Business Website
Today, most businesses have a website because it allows them to reach a wider audience. However, you don’t just make a business website and...
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Marketing
5 Ways To Effectively Market To Older Audiences
When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and...
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Web Design
5 Effective Ways To Optimise Your Payment Process
When it comes to your payment process you want to make it as easy as possible for your customers to pay for you items. Without...
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Web Design
5 Ways You Can Avoid Scary Website Design This Halloween
In the run-up to Halloween, you’ve probably seen plenty of websites embracing the Halloween spirit by adding plenty of themed graphics, banners and images...
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Web Design
5 Best Practices For Checkout Optimisation
Your checkout is the most important aspect of your ecommerce store, without a fully optimised checkout and checkout process you store could be in for...
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Marketing
SEO Trends You Need To Be Aware Of In 2017
The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see...
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Web Design
The Importance of Website Testing
If you want a successful online business then it’s likely you’ve paid for a well designed, thought out website that offers your customers...
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Web Design
5 Tips For Creating a Positive Customer Experience
These days consumers have more choice and more options of where to shop than ever before, no longer is shopping done solely on the high...
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Marketing
Multichannel Selling: 4 Ways To Increase Your Sales
The way in which businesses interact with customers continues to change, no longer do businesses rely on brick and mortar stores to increase sales, there...
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Web Design
The importance of great photography on your website
They say a photo can speak 1000 words, while you can invest in a beautiful website design, with carefully written content and seamless usability, if your...
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Marketing
5 actionable tips to drive back to school sales
Back to school season has proven to be an important time for online sellers. With so many students going back to school, sixth form and...
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Web Design
8 Biggest ecommerce mistakes
Starting an ecommerce store can be hard and there’s often a lot to learn. however just because you’re new to the world of...
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Web Design
A beginners guide to ecommerce: Everything you need to know!
With more people than ever shopping online, businesses need to invest in an online store in order to increase their reach and boost sales. Whether...
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Web Design
How you can build an effective sports ecommerce website!
Worldwide there are thousands of online sports websites ranging from sports clubs telling you about their team and their achievements, to sports ecommerce stores selling...
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Marketing
3 ways technology has changed the sports world
In recent times, technology has had a huge impact on almost every aspect of our society. There isn’t an industry out there which hasn...
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Marketing
Effective practices for Googles newest adwords changes!
So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads...
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Web Design
Prepare for launch: 5 ways you can launch your website with a bang!
When is comes to launching your website there’s no time more important than your initial launch. This is the perfect time to establish your...
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Marketing
The ultimate guide to gifs and how to embrace them!
GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days...
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Marketing
Coke TV: Influencer innovation or obvious advertising?
A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with...
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Web Design
Less friction, more sales: Remove friction from your customer journey
You’ve got the perfect product or service, you’ve set up your website, you’ve worked out how you’ll deliver your items, time...
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Marketing
Email marketing: Push or pull marketing?
When it comes to marketing there are two different strategies, push and pull. Push marketing, a form of advertising which sends some kind of communication...
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Marketing
How email marketing can help promote your deal of the day!
A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited...
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Marketing
The art of emoji: Is it time to utilise emojis in your marketing?
Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji...
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Marketing
Leader of the pack: Why consumers keep going back to ASOS!
On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading...
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Web Design
Should I show my prices? The benefits of showing your prices online
One of the most important and often controversial decisions in business is whether or not to post pricing information on your website. There are many...
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Marketing
The launch of Android Pay in the UK; everything you need to know
Google’s contactless payment system Android Pay has finally been launched in the UK. Working in a similar way to Apple Pay, Android Pay allows...
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Web Design
Should I build my own website? The cons of DIY designs
These days it’s not that difficult to design and build your own website. With the opportunity to buy hosting packages and domain names and...
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Marketing
How technology has revolutionised the wedding industry
Planning a wedding is a big deal, from the dress to the photographer to the flowers, there’s a lot to plan and over the...
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Web Design
Minimalist website design; Why sometimes less isn’t more!
Much like one page websites, minimalist websites have become quite the trend in recent years and with even the likes of popular apps such as...
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Web Design
How young people are changing the face of ecommerce
In the last decade the world of ecommerce has changed significantly, though the evolution of technology and advances in how ecommerce websites function, it’s...
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Web Design
5 common ecommerce mistakes you are making and ways you can avoid them!
Selling your products online can be an exciting process and a great way of generating business, however it isn’t without it’s problems, just...
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Web Design
The art of the flat lay and how to incorporate into your business!
You may have noticed a trend recently taking the internet by storm, whether you follow ecommerce trends or you’ve simply seen it on social...
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Web Design
Ready for Launch? 10 things to consider before launching your ecommerce store
10. Know your audience Before you sell anything you need to know who it is you’re trying to appeal to and who you want to...
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Marketing
5 important pros of Google analytics
Google Analytics is an important tool which lets you track many important statistics and information about your website. Knowing things such as who accesses your...
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Web Design
The importance of a good domain name for your website
Your company’s domain name is the first thing your customer will encounter when they discover your website and it’s one of the key...
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Marketing
How digital marketing has revolutionised the estate agent industry
10 years ago if you were looking to buy or rent a property it would require going to speak to an estate agent in person and...
