15th Dec 2016

Ecommerce Website Design Trends You Should Know for 2017

2017 is in sight, new year is nearly upon us and with it comes new trends and changes within the design world. Website trends evolve every year and ecommerce websites are no exception, with more focus on the design and functionality of ecommerce stores and rapid changes in the devices we’re using to browse online, now is the time to start thinking about how your ecommerce website is likely to look in future years.  

More Focus On Images 

Nowadays images sell! Too much text can be nothing but overwhelming for customers and it’s likely that if they feel they have to read too much or have to read around to find out more, your customers will look elsewhere. In reality your customers will want images to show off your products, your services and your overall brand, something that is likely to be a huge part of your ecommerce site design in the coming year. Large, clean, high quality images are important in most websites, but even more so if you’re looking to sell to your audience and encourage them to find out more about what you offer.  


While images will continue to be an important element of the ecommerce world, it’s likely that animation is a trend that will grow in popularity in the coming year. Animation can be used in a number of ways, from animated gifs used within your headers to motion graphic demos right through to 360 videos showing off your products, animation can be a huge way you can boost your sales. Not only is animation often more engaging than images alone, if you’re looking to evoke emotional responses, animations can achieve this, as well as offering an unforgettable experience.  

Hand Drawn Elements

Whilst most web designers in previous years would opt for stock imagery and graphics, in 2017 it’s likely that we’re going to see even more hand drawn, custom elements included within website designs, including on ecommerce websites. From hand drawn icons, to customised illustrations and logos, your business has the opportunity to show off your originality and improve the appearance of your brand, helping create an impact and show off how memorable your brand is, compared to other websites using the same images and stock graphics.  

Semi-Flat Design 

Flat design has been everywhere in 2016 and despite a few issues, has been loved by most, in 2017 however flat design appears to be growing into semi-flat design, which uses shadows and transitions to give more depth to an element. This new trend keeps the simplicity and style of flat design, however livens it up, making it more engaging, more visually appealing and essentially more usable for your customers. 

There’s no solid way of knowing exactly what trends are definitely going to appear next year, but by finding out what was popular, usable and effective in recent years, when designing ecommerce stores in the near future, it’s likely the above trends will play a part. By paying attention to the biggest trends you can keep your business trendy, relevant and ahead of your competition, helping you secure more leads, more sales and more customers. 

Article By
Sarah Seymour,
Published: 15th December, 2016
Categories: Web Design Ecommerce

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