Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
-
Marketing
Black Friday & Cyber Monday 2018 - Everything You Need To Know
Over the last 5 years Black Friday and Cyber Monday have become two of the biggest shopping days of the year, not only in the USA when it originates but also across the world. In recent years retailers in the UK have been utilising Black Friday and Cyber Monday, using the days to offer brilliant discounts and exclusive deals on their...
-
Web Design
Actionable Tips For Next Level Ecommerce Website Design
In 2018 we do pretty much everything online – banking, socialising and even shopping. With our entires lives online, now is arguably the best time to be investing in the world of online retail. Whether you’re selling shoes, food, or even road lining equipment ecommerce allows businesses the opportunity to reach larger audiences, connect with customers, create brand awareness and ultimately...
-
Web Design
5 Ways You Can Avoid Scary Website Design This Halloween
In the run-up to Halloween, you’ve probably seen plenty of websites embracing the Halloween spirit by adding plenty of themed graphics, banners and images to their pages and yet by November 1st most of the online ghouls will have mostly disappeared. Unfortunately, however, there will be a few websites out there who won’t leave their scary website designs...
-
Marketing
Choosing A PPC Agency: Important Questions To Ask Prospective Agencies
Pay Per Click advertising is increasing in popularity with brands large and small choosing to use PPC in order to increase clicks and improve sales. With more brands opting to begin PPC campaigns, there’s also been an influx in PPC marketing companies and freelancers looking to help businesses grow. If you’re unsure whether your PPC agency is giving...
-
Web Design
Rookie Ecommerce Mistakes You Should Avoid Making This Christmas [Updated]
Christmas is quickly approaching, serving as a hugely important time of year for online retailers, providing ecommerce stores with a number of sales and marketing opportunities. However given how crazy the festive period can be, making mistakes is likely, especially when it comes to organising your sales during this time. It’s normal to make mistakes, however when it comes...
-
Web Design
Future Web Design Trends To Look Out For - 2019
A lot can change in 12 months, especially in the complex and dynamic world of web design. With the web design field developing rapidly every year, designers need to be aware of the latest trends, newest techniques and most effective tools, knowing when to implement them within their design. As the new year approaches, now is the time to scope out...
-
Marketing
Talking Transparency: Why We Need Transparency In Influencer Marketing
Influencer marketing has increased in popularity significantly over the past few years, with a host of huge brands getting involved with influencers in hopes to drive more sales and increase brand awareness. Mostly driven by the rising demand for trusted opinions and reviews, influencer marketing gives consumers to opportunity hear what others are thinking about a product before they try...
-
Marketing
Key Marketing Trends We Should Be Paying Attention To In 2019
Digital marketing is moving quickly and with new technologies and advancements emerging each day, it’s safe to assume that the industry won’t be slowing down any time soon. In order to keep generating the best results, businesses and marketing professionals need to stay ahead of the curve, looking forward to the following year in order to plan and...
-
Web Design
Save Your SEO - Web Design Mistakes That Can Ruin Your SEO
As technology, design, expectations and trends change over time, a website redesign allows your business to remain trendy and competitive in the ever-growing online marketplace. However, while a redesign is an essential task, it can present certain risks, especially from an SEO, or Search Engine Optimisation, perspective. Failing to take the correct SEO precautions can lead to search engines potentially...
-
Marketing
What Were They Thinking? Tips For Decrypting Search Intent
As business owners and marketers we depend on search engines to provide search results that are based on their intention and authority. For your digital marketing strategy to be successful not only does your content needs to be valuable, but you also need to be able to trust that search engines actually understand searchers intent. Search intent is the reason...
-
Web Design
Blogging Basics: Should My Ecommerce Website Have A Blog?
Content marketing is having it’s moment in the spotlight at the moment, being used by a number of big brands to generate interest and revenue, as well as boosting search engine rankings. An ecommerce blog doesn’t just drive traffic to your site, there’s more to it than that, your ecommerce blog provides a number of exciting opportunities...
-
Web Design
4 Simple Ways You Can Optimise Your Landing Page For Conversions
Your landing page is arguably one of the most important parts of your online sales funnel – it’s where you turn website visitors into sales and leads and whether it links from your Google Ads, your social media or your email marketing, your landing page is where your business begins. So why are so many brands choosing to send their...
-
Marketing
Winter Is Coming: How Your Business Can Effectively Plan For Winter
September has arrived, the dark evenings are rolling in and the leaves are already starting to turn, which can only mean one thing, winter is on the way. With Autumn and Winter filled with a number of exciting events such as Halloween, Cyber Monday and Christmas, there’s a lot to look forward to and prepare for during the winter...
-
Marketing
Duplicate Content: The Key Issues You Need To Fix & How
Duplicate content is one of the biggest issues that many website and business owners struggle with at one time in their life. If there’s two or more pages hosting the same content, be it text or even an entire page being available through multiple URLs, this is an example of duplicate content. There are a number of reasons why...
-
Web Design
Accessible Website Design: Designing Websites For Disabled Audiences
Navigating the internet can be difficult for even the savviest of users, now imagine trying to navigate the web with a visual or hearing impairment or even another form of disability, it wouldn’t be easy. With the internet now readily available to millions around the world, these days the internet needs to be accessible to everyone, including disabled users...
-
Marketing
It’s Beginning To Look A Lot Like Christmas? Why Now Is The Time To Start Your Christmas Marketing! [Updated]
As consumers, it seems that Christmas starts earlier and earlier every year with decorations appearing in stores from around mid-October. While this may seem early for most people, for retailers, advertisers and marketers, Christmas starts even earlier! It may still be the summer and yes, we’re halfway through a heatwave, but there is no reason business owners shouldn’t...
-
Marketing
Essential Tips For Getting Out Of Your Marketing Rut!
Everyone goes through highs and lows, both personally and professionally. In the marketing world these lows often come in the form of fewer customers, less sales and a general lack of inspiration, impacting not only marketing performance, but also the performance of your business as a whole. When you find yourself at a low point, you need to act quickly...
-
Branding
Choosing Your Logo: Play It Safe Or Stand Out From The Crowd?
A logo is the visual representation of a business, it incorporates everything a company stands for and forms this into a simple, easily identifiable shape or image. While a logo might seem like a small consideration but for businesses looking to create a significant brand identity, a well-designed logo is crucial and can make a huge difference. Realistically a logo...
-
Marketing
Interactive Email Design: Is This The Future Of Promotional Emails?
Email inboxes are becoming more and more crowded, even after the introduction of GDPR it still seems as though we’re being inundated with marketing emails, email updates and newsletters. With so many emails being received each year it can be tough for those looking to reach out to stand out from the crowd, especially as businesses and organisations are...
-
Web Design
Call To Action Design: Useful CTA Techniques Designed Increase Conversions
User interface design includes a number of different elements, each of them playing a significant role in the effectiveness of the user experience and conversion rate. While we tend to think about the larger components such as images, text and navigation, however even smaller elements such as buttons still require attention in order to meet their objectives. Despite being a...
-
Web Design
Whitespace In Web Design: What It Is & Why You Should Use It!
Sometimes all we need is breathing room. In fact, when it comes to website design, it’s a good thing to give your content, as well as your visitors a little room to breathe. Whitespace, or negative space as it’s often known, is the section of the page you’ve chosen to leave blank or empty. This refers to...
-
Web Design
Colour Psychology & The Art Of Using Colour In Design
There are colours in everything you see, in every moment of your life, but have you ever stopped and thought about how much impact these colours have on you and your thoughts? Whether it’s the anger inducing effect of red or the calming feel of blue, colours have the ability to tap into all of your emotions. There’s...
-
Web Design
4 Key Design Mistake You’re Making That Are Killing Your Business Goals
You might not realise this but design is a major factor in the success of your business, from your website design to your logo, to the choice of colours you use, each individual design element, is noticed by your customers and taken into account when it comes to how they view your business. It doesn’t matter if your business...
-
Marketing
The High Street Isn’t Dying, It Simply Needs To Evolve
Recently it seems like we can barely go one day without a big name high street brand announcing closures, staff cuts or simply collapsing. With retailers facing rising costs, the development of retail parks and economic changes, as well as keeping up the development of technology, it’s safe to say traditional high street sales are fighting a constant battle...
-
Web Design
Leave It To The Professionals: Why Your Business Needs A Professional Website Designer
With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading tool for discovering information, making purchases and communicating with others. Not only does the internet play a large part in our personal lives, websites and online content also play a significant role in connecting businesses...
-
Web Design
Scroll Hijacking: Why ‘Scrolljacking’ Is A Usability Nightmare
Scroll Hijacking or ‘Scrolljacking’ as it’s sometimes known by designers and developers, is a design choice that allows websites to control how you scroll down a web page. We’ve all experienced one of these websites at some point in time, the ones that essentially steal your browser and alter the way it functions, for example changing the scroll...
-
Marketing
Actionable Way You Can Turn You Audience Into Brand Ambassadors
The way consumers shop online has evolved hugely over the last 20 years, these days it takes a lot to impress a customer. With online shopping so readily available and delivery becoming quicker than ever, businesses need to be ahead of the game when it comes to offering effective customer service, as well as growing their customer base. Most business owners...
-
Marketing
Combatting Content: Are You Overthinking Your Content Strategy?
If recent experience has taught us anything it’s that there are plenty of marketers and content writers out there fixated on creating the perfect content, not settling for anything less that than. The truth of the matter, however, is that content doesn’t have to be game-changing or revolutionary and it’s never going to be perfect and that...
-
Marketing
The Power Of PPC: How We’re Increasing Conversions & Driving Traffic
Over the last few years, we’ve been focusing on the development and growth of our Pay Per Click services, carrying out the essential research and continually expanding our knowledge when it comes to carrying out PPC work for our clients. Throughout this time we’ve experimented with many new ideas in order to develop a service that not only...
-
Marketing
Why Your PPC Campaigns Aren’t Working & Everything You Can Do To Drive Results!
PPC marketing can be one of the most effective ways in which you can grow your business, when it works well PPC can help encourage sales, drive traffic and increase brand awareness. However, when your PPC campaigns aren’t working as well as expected it can become a much more frustrating affair. On the surface, creating an AdWords or PPC...
-
Marketing
Why Voice Search Isn’t The End Of SEO
Voice search is an emerging trend in the world of search and search engine optimisation. With the popularity of Alexa, Google Home and Siri growing more and more upon each year, it’s predicted that by 2020 more than half of all searches will be performed as voice search. As an easy, quick and effective way of performing searches, voice search...
-
Marketing
Why Digital Marketing Is So Vital For Start-Up Businesses
Launching and running a start-up business is no small task, there’s hundreds of things to think about and plenty of things that need your attention. From the initial launch, managing the product and dealing with payments, through to running your website and monitoring your social media accounts, there’s a lot to consider – everything requires attention. With so much...
-
Web Design
User Experience: What Is It & Why Should We Care?
The term ‘user experience’, dubbed UX for short, is thrown around a lot online, becoming a popular keyword within the discussion of website design and app development. UX is a hot topic and has been for a number of years now, however with the enhancement of technology, design and user behaviour, a great user experience is becoming more and more...
-
Marketing
Marketing To Niche Audiences: The Advantages & Disadvantages
In the small business world, finding a niche has become quite a talking point, with many business owners spending countless hours, researching and developing their business strategy in order to create their own niche, one that is not only in line with the company goals, but one that can also help reach the targeted audience. But what is a niche...
-
Marketing
Giving Your Business A Seasonal Boost This Summer: A Beginners Guide
The sun’s out, the snow is gone, it finally looks like summer has arrived and with the great weather comes some great new opportunities for businesses looking to get ahead during what is typically a seasonal lull in sales, leads and general business activity. While not every industry slows down in the summer months, for those that do it...
-
Web Design
Why Choose Bespoke Ecommerce?
In the last 10 years, ecommerce has evolved way beyond being a simple, convenient way to shop. These days retailers need to offer a personalised, unique experience, one that is aligned with the expectations of the customer, as well as one that not only functions well but also meets their own business objectives. Ultimately the goal of ecommerce is to increase...
