Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Whitespace In Web Design: Why It Actually Matters
“I don’t think there is anything wrong with white space. I don’t think it’s a problem to have a blank wall.” Whitespace...
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Marketing
Effective Marketing Tips You Can Learn From The World Of Pro Wrestling
Professional wrestling, sports entertainment, whatever you wish to call it, wrestling has made a huge impact on popular culture over the last 30 years, with a...
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Marketing
Top 3 Reasons Why Email Marketing Is Still An Effective Marketing Tool
When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to...
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Marketing
Using Reddit For Effective Market Research: What You Should Know
With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most...
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Marketing
How To Write The Perfect Product Descriptions To Generate Sales
Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers...
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Marketing
3 Effective Ways Brands Can Use Humour Within Their Marketing
These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns...
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Marketing
Everything You Need To Know About Working With Influencers & Ambassadors
By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as...
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Marketing
5 Reasons Brands Should Be Using Gifs In Their Content Marketing
Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook...
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Branding
The Importance Of Creating Brand Guidelines
It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy...
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Web Design
Why Isn’t My Ecommerce Store Converting? 5 Ways To Improve Customer Conversions
Ecommerce has created some huge opportunities for businesses across the globe, giving even the smallest businesses the opportunity to expand their reach, grow their audiences...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginners Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach...
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them...
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Web Design
How You Can Make Your Ecommerce Business More Environmentally Friendly This World Earth Day
April 22nd is World Earth Day, the one day of the year, organisations around the globe raise awareness of the worldwide environmental movement, helping many...
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Web Design
Top 5 Principles For Creating A Great Shopping Experience
In order to create a great user experience many retailers need to gain an understanding of what it is that consumers want from their online...
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Web Design
The Pros and Cons of Using Live Chat Support for Your E-commerce Site
If you’ve visited any website in the last week, it’s very likely you’ll have engaged with some kind of life chat feature...
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Web Design
5 Important Reasons Your Ecommerce Business Needs A Business Plan
All too often a business plan is seen as an unnecessary and often boring chore, something that many business owners ignore in order to focus...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of todays technology in order to...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake...
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Web Design
5 Tips For Designing A Professional Website For Your Business
Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up...
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Branding
3 Effective Ways To Increase Brand Awareness
There are thousands of brands out there, all looking for a place in the public eye and looking for business, often making it difficult for...
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Web Design
Unconventional Ways To Boost Ecommerce Sales
Ecommerce is complex and ever changing, with many new platforms emerging and technology constantly advancing, allowing people to interact and buy online in new and...
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Web Design
5 Effective Ways You Can Spring Clean Your Website
It might still be feeling pretty cold outside, but Spring has finally arrived, birds are singing, plants are growing and it’s likely that people...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to...
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media...
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Web Design
When I Can Get A Website For Free, Why Should I Pay For My Online Presence?
For many the thought of getting a website for free online can be tempting, with so many options out there for getting online for free...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you...
