Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
UX Design In 2018: Everything We Can Expect
In this current landscape, there’s no denying the importance of great user experience. However, no matter how consistent or beautiful a design, technology is constantly changing and design is evolving, meaning that it’s necessary we come up with new solutions in order to continue to offer unique experiences. Things move quickly in the design universe, in order to...
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Marketing
Video Marketing: What It Means For The Future Of Content Marketing
Over the last decade, the general online landscape has evolved quite significantly, with changes taking place across social media, online search and even with how people interact with digital content. These days audiences are phasing out typical desktop devices and instead picking up their phones and tablets to browse the web, shop online and watch videos, to name just a...
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Marketing
A Beginners Guide To Remarketing: Getting Started
There’s no doubting that remarketing can be pretty powerful, for many it presents the opportunity to show off your ads to the best audience and when ran correctly can be a beneficial way of increasing both sales and leads. Remarketing campaigns let businesses connect with their target audience even after they have left their website by showing them ads...
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Marketing
The Importance Of Page Speed For SEO & How It Can Be Improved
Often overlooked, page speed is an important element of website performance optimisation and something that all website owners and developers should be prioritising in the upcoming year. If you’ve ever spent time waiting for a webpage to load, you know that a slow website can be annoying for your audience, but it can also have a negative impact on...
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Marketing
Google RankBrain: A Guide To Ranking Highly In 2018
Since its original emergence in 2015, RankBrain has appeared multiple times within SEO news and has become a significant consideration in the world of SEO. Recently, Google announced that RankBrain had become Google’s third-biggest ranking signal, meaning it has now become even more important than ever before. Previously Google has always been tightlipped about its algorithms and their updates, so...
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Marketing
Omnichannel Selling In 2018: What Is The Future Of Omnichannel Retail?
2017 saw a huge amount of progress when it came to connecting channels and taking on an omnichannel approach to selling, with retailers across the globe realising the importance of merging their stores with online platforms, sales channels and social media sites. This year it’s likely that even more will be looking to integrate with the relevant channels in order...
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Marketing
Why PPC Is An Essential Part Of Your Online Marketing Strategy
Pay Per Click, commonly known as PPC, is an essential tool for online businesses looking for success and is a strategy that should not be overlooked in favour of SEO and social media marketing. While these can be effective ways to market your business when used as part of a larger strategy, there’s no denying that PPC is becoming...
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Web Design
Exciting Developments We’re Looking Forward To In 2018
Last year was a huge one not only for us but also for the industry as a whole, with a number of significant changes and developments taking place throughout the year. We’ve already got a good feeling about the year ahead, with plenty of great projects already in the pipeline, as well as a range of new additions and...
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Web Design
Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new trends appearing even now as we head into 2018. As 2018 comes into view, here’s our predictions of what future trends we’re likely to see in the upcoming year.
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Web Design
Actionable Ways To Build Trust On Your Ecommerce Website
With the increase in phishing scams, malware and overall cyber fraud, these days consumers aren’t willing to take the risk when it comes to shopping online and with so many options and comparability available, more people than ever are in know about online shopping and the potential risks that come with it. While word of mouth reviews are great...
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Web Design
The Future Is Coming On: Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new trends appearing even now as we head into 2018. As 2018 comes into view, here’s our predictions of what future trends we’re likely to see in the upcoming year.
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Marketing
Ditch The Discounts: How You Can Grow Your Business Without Discounting
As an ecommerce business owner, you’re often likely to be tempted to discount your products thinking that this is a great way to encourage sales and drive business growth, as well as keep your bargain hunting customers happy after all isn’t cheaper always better? From sales to coupon codes, discounts are everywhere online, with even huge brands resorting...
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Marketing
5 Festive Marketing Mistakes To Avoid!
Your festive marketing efforts. When done correctly Christmas can be a great time to generate significant results, that could help you increase both sales and leads. However, when your marketing campaigns aren’t done correctly you could end up hurting your business for much longer than just the Christmas period. Today we’re looking at some of the marketing mistakes...
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Marketing
Actionable Tips For Preparing Your Online Store For Christmas!
For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood is you’re probably about to hit the busiest time of year, meaning it’s important that your website is working as well as it can be, in order to provide the best experience for...
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Marketing
Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!
Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With consumers already starting their Christmas shopping you don’t want to miss an opportunity, which is why it’s a good idea to start thinking about launching your Christmas Pay Per Click campaign right about...
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Marketing
Get a better ROI - Why AdWords Is A Vital Part Of Your Marketing
Imagine being able to reach the perfect customer the minute they search for your products or services. Through targeted ads, that appear within Google Search Results, you can show your products or services off to users who are searching for exactly what you have to offer. If you aren’t currently using Google AdWords, perhaps it’s time to take...
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Marketing
The Importance Of Remarketing For Businesses!
Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding on a keyword and essentially hoping for the best. With more options becoming available for PPC advertising, remarketing has become a popular option when it comes to pay per click marketing. In fact remarketing is...
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Marketing
Everything You Need To Know About Google’s Mobile-First Indexing & How You Can Be Ready!
Mobile usage has increased significantly in recent years, becoming a huge focus for a number of brands, including for Google. With more people now conducting searches on a mobile device, it makes sense that Google would start prioritising mobile usage over desktop. Back in 2016, Google announced it’s mobile-first indexing system which takes into account a website’s mobile page...
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Web Design
5 Telltale Signs Your Website Needs A Redesign
Your website acts as a 24-hour hub for your business, it’s where you can communicate with your audience, show off everything you have to offer and ultimately acting as the gateway for audiences to buy your products or services. Which is why it’s so important to think about how your website looks, if it looks too outdated, boring...
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Software Development
Does Bespoke Software Make Sense For My Business?
In recent years software solutions have become a necessary element of running a business and are used by thousands of businesses around the world to save time, money and generally keep a business running effectively. While there’s plenty of off the shelf software readily available for businesses, particularly for startups, bespoke software is there to meet a company’s...
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Marketing
Sell Your Products On Google Images - Google Extends Its Markups Into Image Results
Those searching for images on Google may have recently noticed results are appearing labelled with the word product, review or even recipe. This is part of Google’s new markup feature, introduced in early August. This new feature aims to allow searchers to discover more than just the images within results, with the new labels showing that there is much...
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Marketing
How Search Has Changed In 2017 & Why Your Business Strategy Needs To Change With It
As we reach the last few months of 2017 and rapidly move towards 2018, you may have noticed some changes within Google search pages or even changes with your own SEO practices, perhaps they are no longer giving you the best results, with your existing tactics leaving your results stagnant. Each year Google makes hundreds of changes to its algorithms, many of...
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Web Design
Accelerated Mobile Pages: Everything You Need To Know
Back in 2016 Google rolled out it’s accelerated mobile pages within search engine results, for many the change has probably gone unnoticed but what exactly are Accelerated Mobile Pages, what do they mean for search engines and how can marketers and businesses make the most of it?
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Marketing
Important Content Marketing Cliches You Need To Avoid At All Costs
Content marketers have a responsibility to audiences, to provide valuable, entertaining and compelling content to others, encouraging them to take a specific action or to at least leave them thinking even after finishing reading your content. The entire purpose of content marketing, like all other forms of marketing, is to make your business stand out from others online. These days...
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Marketing
Content Marketing Matters: Why Are Companies Using Content Marketing?
Are you looking for new ways to generate leads and conversions? Do you struggle to reach out to audiences? If the answer to either of these questions is yes, then perhaps content marketing is the solution you need. With the constant evolution of the way we consume media, advances in technology and growing diversity in demographics, it’s no shock...
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Web Design
5 Useful Tips For Choosing Your Domain Name
Choosing the right domain for your website is a crucial factor when it comes to the success of your business, if you make the mistake of choosing a bad domain name then it can become difficult to switch it at a later date without damaging your search engine rankings and ultimately your brand reputation. By choosing an important domain name...
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Marketing
3 Email Marketing Must Haves You Need To Consider For Your Campaigns
Email Marketing is an essential part of your inbound marketing strategy, allowing you to speak engage with customers in a way that can encourage clicks and conversions and helping build a relationship with your audience. No matter how long you’ve been dabbling in email marketing, in order to create a high impact email marketing campaign there’s a lot...
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Marketing
3 Reasons Your Business Isn’t Growing & What You Can Do To Fix It
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning” Imagine thinking you had everything lined up and organised, the perfect business plan, a great customer base and a needed product or service, but then checking the numbers to discover they’re still the same they’ve always been. Unfortunately, this is the reality for...
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Marketing
Effective Ways Hotels & Booking Sites Can Increase Bookings This Summer
Often viewed as a traditional industry, the hospitality and tourism industry has been affected hugely by the growth and development of the digital world. With technology continuing to advance and customer expectation growing even more in recent years, it’s no surprise that many are struggling to keep up with the rapid pace in which the industry is changing. With...
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Marketing
Top 3 Reasons Why Email Marketing Is Still An Effective Marketing Tool
When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to date ways to reach out to their audience, often disregarding email marketing, viewing it as a thing of the past or an outdated form of communication. Email marketing, however, continues to act as one of...
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Marketing
Effective Marketing Tips You Can Learn From The World Of Pro Wrestling
Professional wrestling, sports entertainment, whatever you wish to call it, wrestling has made a huge impact on popular culture over the last 30 years, with a reach that has made household names of the likes of John Cena, The Rock, Ric Flair and many more. Sitting somewhere in between sports, theatre and pop culture, professional wrestling has created an empire around...
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Web Design
Whitespace In Web Design: Why It Actually Matters
“I don’t think there is anything wrong with white space. I don’t think it’s a problem to have a blank wall.” Whitespace has always been a controversial element of web design, with designers embracing the clean look and styling white space brings. However, to many website owners, white space is seen as nothing but a waste of...
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Marketing
Using Reddit For Effective Market Research: What You Should Know
With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most popular online platforms, allowing people from around the world to share their content. While Reddit it known for being anti-marketing, with self promotion being frowned upon to the point it can get your account blocked...
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Marketing
How To Write The Perfect Product Descriptions To Generate Sales
Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers into making a purchase. One of the most common mistakes that many ecommerce owners and even copywriters make when it comes to writing descriptions is that they write to describe the product instead of writing...
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Marketing
3 Effective Ways Brands Can Use Humour Within Their Marketing
These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns and jokes on their social media pages, but why? Because humour works, helping you sell your brand without outwardly trying to sell and by appealing to your customers emotions, encouraging them to remember you and...
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Marketing
Everything You Need To Know About Working With Influencers & Ambassadors
By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as one of the most authentic and effective ways of marketing your business. Influencer marketing is just another way of utilising influencer marketing, allowing well known social media and celebrity influencers to help promote your business...
