19th Jan 2017

Why Brands Should Be Making The Most Of Live Streaming

Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even social media starting to include more live streaming features in their websites and apps, it’s safe to say that live streaming is likely to dominate the web throughout 2017. 

With it’s increasing popularity, it’s no surprise that even brands are using live streaming to their advantage, opting to stream live content through Facebook, Twitter, Instagram and Youtube in order to increase brand awareness and enhance their social media user experience. 

Sharing live content is not only a great way to keep up to date with the latest online trends, but it can also have a number of benefits for even the smallest of brands. From growing your community to making your brand more accessible, here’s some of the key benefits you could see though embracing live streaming.  

Grow Your Business 

One of the most effective reasons for live streaming is the fact it can be useful for helping expand your audience. By streaming informative or meaningful content, the more chance you have of encouraging more people to view your content and ultimately encourage them to visit your website, increasing conversions. Despite being an obvious reason for using live content, it’s often overlooked by many, but can be the biggest reason to use live streaming.  

Increased Brand Exposure 

Live streaming isn’t necessarily all about increasing sales, live content can also be an effective way to educate your audience about your brand, your products and what it is you do. By showing off your business through live video, you bring the focus to your brand, allowing you to promote it in a unique way. Ultimately live streaming can be a useful tool in increasing your brand awareness and is something not to be ignored.  

Better Interaction 

As well as increasing reach, live streaming content can be beneficial for interacting with your audience, allowing for seamless interaction, that is not only fun but is done in real time, letting questions and comments be responded to there and then. Live streaming also allows brands to show off the people behind the scenes, giving audiences an opportunity to see who’s behind the scenes and who they’re likely to be speaking to and interacting with.  

Visual Appeal 

It’s been shown that people react better to visual content such as video and images and are much more likely to take in information shown through these means rather than through text. With this in mind, live streaming can be effective as it services as a more visual way of showing content to your audience, letting them take in your content in a more engaging way. 

Live streaming is a great marketing tool for brands looking to take their digital marketing to the next level. By planning a fun, informative and relevant live stream session you can achieve more with your digital marketing, helping your brand stand out from the competition and gain further benefits!

Article By
Sarah Seymour,
Published: 19th January, 2017
Categories: Marketing

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