Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
5 Tips For Creating a Positive Customer Experience
These days consumers have more choice and more options of where to shop than ever before, no longer is shopping done solely on the high street, consumers now have the option to shop on independent ecommerce websites, online marketplaces and even through social media. Whilst these new developments are great for consumers looking for convenient ways to buy, it also...
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Marketing
Multichannel Selling: 4 Ways To Increase Your Sales
The way in which businesses interact with customers continues to change, no longer do businesses rely on brick and mortar stores to increase sales, there are now a number of effectives ways in which retailers can sell online, from independent ecommerce stores to Amazon and even through apps such as Depop, there are many options available to evolve your business...
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Web Design
The importance of great photography on your website
They say a photo can speak 1000 words, while you can invest in a beautiful website design, with carefully written content and seamless usability, if your photography isn’t good enough you might have wasted plenty of time and lots of money. Your photography is one of the most powerful elements of your website, allowing you to visually communicate with your...
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Marketing
5 actionable tips to drive back to school sales
Back to school season has proven to be an important time for online sellers. With so many students going back to school, sixth form and even starting university in September, it indicates the end of the slow summer season and the run up to events such as Halloween, Black Friday and the Christmas season. Back to school sales can apply...
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Web Design
8 Biggest ecommerce mistakes
Starting an ecommerce store can be hard and there’s often a lot to learn. however just because you’re new to the world of ecommerce doesn’t mean you should be making silly mistakes. Despite being one of the easiest ways to generate business, ecommerce can also be one the easiest things to get wrong and without a good...
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Web Design
A beginners guide to ecommerce: Everything you need to know!
With more people than ever shopping online, businesses need to invest in an online store in order to increase their reach and boost sales. Whether it’s solely running an online store, or incorporating online shopping into an already established brick and mortar location, ecommerce is no longer a luxury and is becoming a necessity. There are a number of...
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Web Design
How you can build an effective sports ecommerce website!
Worldwide there are thousands of online sports websites ranging from sports clubs telling you about their team and their achievements, to sports ecommerce stores selling uniforms, merchandise and tickets. With technology constantly evolving and more and more people choosing to head online to find information and products it makes sense to take your sports business online. Whilst it’s a...
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Marketing
3 ways technology has changed the sports world
In recent times, technology has had a huge impact on almost every aspect of our society. There isn’t an industry out there which hasn’t been affected by technology in some form, from the hotel industry to the fashion world and even sport. Whilst it might not be instantly obvious, technology has had a vast affect on the sports...
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Marketing
Effective practices for Google’s newest adwords changes!
So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads from the right hand side of the page. With even more changes to still to come, it’s time for your adwords campaigns to adapt.
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Web Design
Prepare for launch: 5 ways you can launch your website with a bang!
When is comes to launching your website there’s no time more important than your initial launch. This is the perfect time to establish your company, create some hype and encourage customer relationships from the get go. Unfortunately many businesses don’t understand the importance of their site launch, spending some time making sure it’s bug free and that...
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Marketing
The ultimate guide to gifs and how to embrace them!
GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days it seems GIFs are an all new way to get your message across. GIFs, or Graphic Interface Format, is a type of file format which supports still images and animated images. Originally appearing in the...
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Marketing
Coke TV: Influencer innovation or obvious advertising?
A few months ago soft drink giant Coca Cola launched its new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction? The channel, hosted by vloggers Dodie and Manny...
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Web Design
Less friction, more sales: Remove friction from your customer journey
You’ve got the perfect product or service, you’ve set up your website, you’ve worked out how you’ll deliver your items, time to sit back, relax and let the sales roll in right? Or not. There might be one important thing you’ve forgotten which could hinder your sales as well as cost you money in the...
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Marketing
How email marketing can help promote your deal of the day!
A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited time only, usually between 24 to 36 hours. It’s not just businesses which has jumped on the idea of a deal of the day, with the increase in websites such as Groupon and Wowcher, there are...
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Marketing
The art of emoji: Is it time to utilise emojis in your marketing?
Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji bandwagon, now could be the time to incorporate emojis into marketing. Emojis aren’t a new thing by any means, introduced in 1999, these tiny images, ranging from smiley faces to flags to food, have well...
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Marketing
Leader of the pack: Why consumers keep going back to ASOS!
On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading to an individual company’s website and apparently this isn’t uncommon. With ASOS growing in popularity every day, why is it that we keep flocking back to ASOS for our clothing needs and what...
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Web Design
Should I show my prices? The benefits of showing your prices online
One of the most important and often controversial decisions in business is whether or not to post pricing information on your website. There are many business owners out there who are willing to do whatever they can to keep pricing information off their websites, however maybe it’s time to change that line of thought. There are many reasons why...
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Marketing
The launch of Android Pay in the UK; everything you need to know
Google’s contactless payment system Android Pay has finally been launched in the UK. Working in a similar way to Apple Pay, Android Pay allows users to buy goods and services anywhere with a contactless payment terminal. Much like using a contactless card you simply tap your phone on the terminal to make a payment and up until the £30 limit...
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Web Design
Should I build my own website? The cons of DIY designs
These days it’s not that difficult to design and build your own website. With the opportunity to buy hosting packages and domain names and a variety of platforms suitable for your business such as WordPress, Wix, Magento and Shopify you can be set up in a matter of hours. Except it’s not that simple and whilst building your...
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Marketing
How technology has revolutionised the wedding industry
Planning a wedding is a big deal, from the dress to the photographer to the flowers, there’s a lot to plan and over the years, the way in which a couple plan their wedding has well and truly evolved. Long gone are the days of planning a wedding through wedding magazines or over the phone, now the happy couple...
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Web Design
Minimalist website design; Why sometimes less isn’t more!
Much like one page websites, minimalist websites have become quite the trend in recent years and with even the likes of popular apps such as Instagram embracing this new minimalist style, it’s something that will definitely not be going away any time soon. Minimalist design can be described as the inclusion of simply the essentials on a website, no...
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Web Design
How young people are changing the face of ecommerce
In the last decade the world of ecommerce has changed significantly, though the evolution of technology and advances in how ecommerce websites function, it’s safe to say ecommerce in 2016 has come a long way. However it’s the attitudes of consumers that could be one of the most influential part of how ecommerce is changing. People are shopping online...
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Web Design
5 common ecommerce mistakes you are making and ways you can avoid them!
Selling your products online can be an exciting process and a great way of generating business, however it isn’t without its problems, just because you’re available online doesn’t mean that customers are going to just appear. If you’ve launched your store and found that potential customers just aren’t buying then it’s possible you’ve...
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Web Design
The art of the flat lay and how to incorporate into your business!
You may have noticed a trend recently taking the internet by storm, whether you follow ecommerce trends or you’ve simply seen it on social media, you might have seen that people are now photographing their products in a fresh new way. Whilst the flat lay or ‘knolling’ has been around since the late 80s, it’s only in recent...
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Web Design
Ready for Launch? 10 things to consider before launching your ecommerce store
10. Know your audience Before you sell anything you need to know who it is you’re trying to appeal to and who you want to sell your products to. Audience research enables you to target the perfect audience for your company in order to achieve the results you want.
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Marketing
The benefits of advertising through Bing
When marketing your business, having a solid Pay Per Click campaign is essential, there are many different platforms you can use, each with their own unique options and benefits. Bing is the second largest traditional search engine in the world and whilst it’s beaten to the post by Google, it doesn’t make Bing any less important in advertising...
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Marketing
5 effective ways of marketing to young people
There are so many opportunities for brands to promote their products to the younger generation but it’s something that many brands still seem to struggle with. Millennials present entirely new challenges that marketers haven’t had to figure out before, however it’s not as hard to do as you are made to believe.
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Marketing
How digital marketing has revolutionised the estate agent industry
10 years ago if you were looking to buy or rent a property it would require going to speak to an estate agent in person and would require you to arrange to view any properties you may be interested in. This can be a long and time consuming process so it makes sense that with the development of the internet people...
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Marketing
5 important pros of Google analytics
Google Analytics is an important tool which lets you track many important statistics and information about your website. Knowing things such as who accesses your website, where from and from what device can be really beneficial for your company as it can help you work out how successful your website really is.
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Web Design
The importance of a good domain name for your website
Your company’s domain name is the first thing your customer will encounter when they discover your website and it’s one of the key things that will make your company stand out, with over half a billion domains in existence, a good domain is the difference between a successful business and sinking in to obscurity, so you need to...
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Marketing
Why PPC is key for the success of your business!
The competition to be the number one result on Google is tough and with thousands of companies desperately trying to reach that position, you need to do everything you can to get there. That’s where Pay-Per-Click, or PPC, advertising comes in. Along with SEO, PPC is a great way to reach out to potential customers. PPC can be beneficial...
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Web Design
10 biggest ecommerce mistakes
Ecommerce isn’t easy and there’s a lot to learn, but being new to the world of commerce doesn’t mean you should make silly mistakes. These simple mistakes can cost you customers, so let’s have a look at 10 of the biggest ecommerce mistakes that are made and how you can avoid them.
