One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using Google each day to search for businesses just like yours, we know how important it is that you get found online.
Getting your business found on Google can be tricky and knowing whether you’re taking the right steps is often a long and difficult progress. If you’re looking to get your website found in search results pages, then worry no more, here’s our step by step guide to help you understand the process, giving you the opportunity to understand how SEO can work for you and your business.
Start With A Great Website
It’s all good wanting to get found on Google, but it’s important you make sure you’re sending visitors to an optimised page that offers the best experience. If you’re going to put the time and effort into making sure people can find your website, then it’s crucial that it not only features all the relevant information but that it’s also well designed and looks great.
There’s no point sending searchers to a poor quality website, make sure your images are high quality, your text is both well written and well placed and ultimately that it works on a number of different devices and platforms, this can play a huge role in the search engine ranking your website receives.
As well as making sure your website is good quality, you also need offer your website visitors, and Google, relevant, high quality content. Your website is likely to be competing with millions of other web pages in Google’s index, meaning that if you’re not offering relevant and interesting content that you visitors will want to read then you’re unlikely to even touch your competition.
While your content does need to be relevant, it must reach out to people who are actually searching for your content or for keywords that are relevant to your content. Before you start writing be sure to plan which keywords and phrases you want to target, so that Google can index your content correctly, ensuring that those who will benefit mostly from your content manage to find it.
On Page Optimisation
Your content isn’t the only important element when it comes to your on page optimisation, there’s still a number of things to implement in order to help your website get indexed, including:
- Your website structure
- Relevant use of links
- Alt Tags are used for images
- Unique title tags
- You have a sitemap included
It’s also important to remember to look for any duplicate copy you might have included on your website, Google doesn’t like repeated content so don’t forget to make sure that your copy differs. While your on page optimisation is only one part of the SEO process, it’s important you make sure you focus on getting it right before you focus on other forms of optimisation.
Backlinks & Off Page Optimisation
Off page optimisation can be an important element when it comes to your website building trust meaning for brands looking to increase trust levels and build customer loyalty, off page optimisation is something that shouldn’t be ignored. One of the biggest off page optimisation methods is through link building, something that despite taking plenty of time and effort can prove beneficial for many.
By building a natural link profile which features links from a number of established, well ranked websites, as well as making sure your links both internally and externally are correct and not broken, you can slowly look to increase your off page SEO, allowing you to raise your profile and trust.
While the above steps are important for helping your website rank within search engine results, it doesn’t stop there, in fact there’s still a few things you should consider when if you’re looking to really make the most out of SEO.
Continual Keyword Research
Deciding on your keywords when you initially write your content and only using those keywords might seem like the easier thing to do, however with SEO there’s no such thing as set it and forget it. If you’re looking to make the most of your content then you need to continually research your keywords, allowing yourself to gain an understanding of what is working, what you’re getting found for and what might have changed in search trends.
Every marketing campaign needs to measure how effectively it’s working and SEO is no different. By using Google analytics you can measure how your website is running, how it’s getting found, who is visiting your site and even how many people are visiting your website. Analysing your customer behaviour and your websites success allows you to keep developing our marketing and SEO strategy in order to reap the benefits.
If you’re looking to get found on Google but struggling to make search engine optimisation work for your business then it’s a good idea to consider using a search engine optimisation service to help you get a head. SEO can be time consuming and for many businesses, so why not consider using professional search engine optimisation service today, in order to generate results?