Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Web Design Best Practices: How to Improve UX
Following web design best practices is key to ensuring your website is both stylish and functional. There’s nothing worse than finishing the web design...
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Web Design
What Makes A Good Website? Our Guide To A Successful Site
Knowing what makes a good website is a crucial part of good web design. Over the last 20 years, websites have evolved significantly, and what might...
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Branding
Rebranding Checklist: How to Get Your Rebrand Right
A rebranding checklist helps you get one of the most important changes you can make to your company right. Rebranding is no easy task, especially...
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Marketing
Marketing Timeline: The Importance of Timing in Marketing
A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. It’s so easy...
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Web Design
Is Above the Fold Design Still Relevant?
If you’ve spent any time around web developers you might have heard of the phrase ‘above the fold’ but you might not be sure...
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Marketing
BFCM Campaign Planning: How to Supercharge Ecommerce Sales
BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers...
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Marketing
Generative AI In Marketing: Benefits and Strategies Explained
If you’re new to generative AI in marketing, or you’re wondering what all the fuss is about, then this blog post is for...
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Web Design
5 Reasons Why Ecommerce Is Important For Your Business
If you’re wondering why ecommerce is important for your business, then you’ve come to the right place. From startups to small businesses right...
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Web Design
How to Choose An Ecommerce Web Design Agency
Choosing the right ecommerce web design agency is key to the success of your online store. An ecommerce website is one of the best ways...
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Branding
What Are The Advantages of Branding?
If you’re wondering ‘what are the advantages of branding?’ then this is the blog post for you. Whilst you probably know what branding is...
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Marketing
What Is the ‘Messy Middle’ and Why Should Marketers Care About It?
The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this...
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Marketing
Benefits of Using Google Ads to Engage Your Audience and Drive Growth
Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether you’ve experimented with Google Ads...
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Web Design
How Websites Make You Buy Their Products: It’s Smarter Than You Think
Websites Are More Than An Online Salesman When we think of a business trying to sell us something, we might think of the car salesman...
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Web Design
The Art Of Minimalism in Web Design: Less Is More
What Is Minimalism? If you’re not familiar with what minimalism looks like, it’s the principle of keeping things clean and simple – the opposite...
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Marketing
YouTube Advertising: Why Is No One Talking About This?
Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video...
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Marketing
Here’s Everything That Happened During The Super Bowl LVIII (Except The Actual Game)
If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th...
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Marketing
The Superbowl Of Marketing Is Here: It’s The 2024 Superbowl
Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers...
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Marketing
Avoid Scary Results This Halloween | Our Top Marketing Tips For Spooky Season
Why You Shouldn't Ignore Halloween For Your Marketing Did you know that Halloween is one of the biggest shopping events of the year? According to...
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Web Design
Responsive Web Design: What It Is and Why It Matters
What Is Responsive Web Design? Responsive web design does exactly what it says in the name – it allows the website to respond to whatever device...
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Marketing
Your Google Ads Marketing Guide To Black Friday 2023
What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few...
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Marketing
Performance Max: Does It Actually Work?
Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using...
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Marketing
Google x AI: What Is It and Why Is Everyone Talking About it?
2023 has seen the introduction of a new phrase to our everyday vocabulary – AI. Standing for Artificial Intelligence, AI isn’t a new concept to the...
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Software Development
How Custom Operation Management Software Can Help Businesses
Businesses nowadays are constantly looking for ways to improve their operations in order to boost their overall efficiency. Now, this is easier said than done...
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Branding
Choosing Your Branding Colours: A Beginner’s Guide
Colour is all around us. We’re drawn to it, and it makes us think about the meaning behind certain colours. Some brands choose their...
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Web Design
5 Tips to Ensure a Great E-commerce Website Design
Are you trying to build an e-commerce website? If so, pay careful attention to its design. It is what makes or breaks your website and...
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Branding
5 Ways to Boost Your Brand Reputation
Brand reputation is crucial to the success of your business. Whether you’re planning to expand your business into different markets or if you’re...
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Web Design
The 4 Common Types of Landing Pages You’ll Probably Use
When it comes to lead generation, the “one size fits all” landing page is long gone. Any marketer or company owner can now pick from...
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Web Design
Good Qualities of a Well-Designed E-Commerce Website
If you have a website, then you have an online store. However, there are many different types of online stores. There are even some vintage...
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Web Design
Reasons Why Local Web Designers Are What Your Business Needs
The digital world has become a place for more than businesses. Children spend a lot of their time in the digital world and are learning...
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Web Design
Web Design Trends Businesses Should Consider in 2022
A website’s design accounts for nearly 95% of a visitor’s first impression of your business, which is a core component of driving traffic and...
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Web Design
Top Essential Pages to Include in a Good B2B Website
Building a website for business-to-business (B2B) communication is challenging. Communication between businesses is essential to business transactions, so web designers must know which pages...
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Software Development
How To Build a Custom CRM – Our Guide
Marketers used to say that anything that could be automated should be automated. A customised customer relationship management (CRM) software helps automate aspects of business...
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Web Design
5 Top Modern Web Design Trends
Web design trends evolve with society’s preferences. For instance, before smartphones were widely available, most people favoured bright, colourful interfaces because they were engaging...
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Marketing
Tips For An Effective Black Friday PPC Campaign
Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the...
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Web Design
Tips For Local Businesses: Is Your Website Losing You Customers?
With the UK entering a second lockdown, non-essential stores are being forced to close once again just as the Christmas shopping season begins. It’s...
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Marketing
Tips for Local Durham Businesses to Promote Themselves Online This Christmas
The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is...
