It’s that time of year again, Christmas is creeping closer by the day and by now it’s likely you’ll have at least thought about putting up your Christmas decorations. With high street stores seemingly having their decorations up since October, it’s likely that you’ll want your online business to feel just as festive as everyone else.
For online stores and businesses, your website is your window to the world, it’s where customers make their first impression and it’s important that your website keeps up to date with big real time events such as Christmas, New Year and even Easter. Whilst decorating your website for Christmas might sound like a stressful and unnecessary task, here’s 5 fun ways you can decorate your website and put a little festive feeling into your business.
Change Your Logo
A subtle way you can add some festive cheer to your website is by changing your logo. Whether you want to add a touch of tinsel, a Christmas hat or even a spring of holly to your logo or you want to go all out and include a christmassy scene in your logo, it can be a fun way to show your business is in the Christmas spirit and won’t cost an fortune to do.
If your website features slider images or banners then changing them to feature Christmas themed content, such as a Christmas message, links to Christmas themed products or even links to items that might be great products. This is a great way in which your business can not only decorate your website for Christmas but is also a perfect way to direct customers to visit other parts of your website, boosting your traffic and hopefully leading to an increase in sales.
The addition of a countdown clock or advent calendar can not only be a fun way of getting into the Christmas mood but is great for ecommerce businesses who might want to use their countdown as a way of also notifying people when their delivery deadline might be. There are a number of plugins available to do this, even giving you a chance to personalise your countdown slightly, letting you create anticipation for Christmas without going all out.
Change Your Colour Scheme
You don’t have to do a complete rebrand but during the Christmas season why not look at changing your website colour scheme slightly in order to incorporate seasonal colours into your design. Adding hints of red and green is a good idea or even bits of gold, you don’t have to go crazy, but even the smallest additions can be a perfect way to make your website and your business seem more festive.
Whilst this does require using plugins there is the option available to make it ‘snow’ on your website, meaning when visitors first arrive on your site everything looks the same, with the addition of it ‘snowing’ on the homepage. This can be turned off by customers if they find it off-putting, however for the initial viewing of the webpage it can be a fun and engaging way of giving your site the festive feel.
Christmas can be a stressful time for most people and keeping your website looking good during this time might be the least of your worries, however if you plan in advance and create the graphics you need in plenty of time there’s no reason your website can’t be looking festive in no time.