Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
How To Write Content For A Website: Top Tips
Does your website content feel like a chore instead of a conversation? Or does your content no longer mirror your brand values or business goals? We’ll take you through ow to write content for a website, including helpful tips and insights that you can put into practice. When it comes to your website, first impressions matter. This means the...
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Marketing
Branding vs Marketing: What’s the Real Difference?
Branding vs marketing. If you’re wondering what the difference is then you’ll not be the first. These two terms are used so often in business, that it can be tricky to know the real difference between the two, or if there even is one. We’re writing this blog to tell you there is. However, equally as important...
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Web Design
Your Guide To Creating A Successful Ecommerce Website
Whether you’re an established bricks and mortar store, or a fresh online start-up, our guide can help you design the best ecommerce website. In recent decades, due to the dominance of the internet, smartphones and online payments becoming the norm, the ecommerce space has boomed; with no signs of slowing down. In 2025, Forbes reported that the global ecommerce market...
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Marketing
How to Create A Marketing Budget In 7 Steps
Creating a marketing budget is usually the task of a marketing manager or business owner if you’re a smaller brand. Whilst it’s one of the most important things to have, it can also be a dreaded task as there’s so much to consider. From events, to digital strategies, to printed brochures and collateral, how do you decide...
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Branding • Marketing
Understanding Your Brand Positioning: Why It Matters & How To Get It Right
Brand positioning is a crucial element to help you set your business apart from your competitors and also make your brand more memorable. The brands with the strongest brand positioning have become so recognised, that you think of their brand almost immediately. We’ll dive into how some of the biggest brands in the world have conquered their marketplace through...
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Marketing
Klaviyo Email Marketing and Google Ads: The Perfect Duo
Email marketing and Google Ads campaigns are two of the most popular types of channels that you can use to grow your brand, attract new customers, and reach your goals. They’re also even more powerful when they are used together. By adopting a multi-channel strategy that uses Google Ads for acquisition, and email marketing for retargeting and retention, you...
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Branding
5 Mistakes To Avoid When It Comes To Logo Design
Knowing what logo design mistakes to avoid is key to ensuring you’re happy with the final design. Your logo forms a huge part of your brand so it needs to be right. Whilst it’s not your entire brand (which people can fall into the habit of thinking), it is one of the most recognisable parts of it. This...
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Branding
Your Guide To Brand Awareness Marketing
Brand awareness marketing can be the difference between someone choosing your brand, or being swayed by your competitors. Some of the most established and long-lasting businesses are long-lasting because they invest in Brand Awareness Marketing. Think of a fizzy drink you might buy from a shop or restaurant. I bet I can guess it correctly in just three attempts. You...
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Branding
How to Design Product Packaging That Makes People Want to Buy
If you’re wondering how to design product packaging that stands out on a shelf, then you’re not alone. When you’re selling a product, the way the packaging looks is key. This can be the difference between someone choosing to buy it, or putting it back on the shelf and spending money on your competitors instead. Regardless of...
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Branding
What Is Brand Tone of Voice & How to Define Your Own
Your brand tone of voice is probably more important than you’ve realised. Or perhaps you’re not too sure what your brand tone of voice is and it’s become muddled along the way. Whatever the case, we’re exploring the topic here, helping you craft the way you speak and interact with your audience. Ever person who works...
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Marketing
How to Create A Marketing Report In 5 Steps
A marketing report helps you work out what’s working and what’s not working so that you’re not spending money in the wrong places. Every business is different, and what works for one company won’t necessarily work for the next. Marketing is complex, and it’s important to find the marketing strategies that produce the most results...
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Marketing
Video Advertising Examples And What Makes Them Work
Video advertising examples are not hard to come by. Lots of brands recognise the importance of video advertising in communicating key messages and connecting with an audience on an emotional level. You can convey much more in a video than you can in a static image or through written words as people can be deterred by chunks of text. It...
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Marketing
ChatGPT Search: How AI Can Increase Your Website Traffic
When it comes to using AI for business growth, ChatGPT search is your best friend. Whilst using standard ChatGPT is not a totally new phenomena as businesses are already using it to help with things like: Making content creation quicker Thinking of new ideas Cutting down on manual tasks Improving efficiency Streamlining repetitive tasks Are businesses realising the potential of...
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Marketing
Christmas Marketing Ideas: How to Boost Your Sales This Festive Season
We’re helping you take advantage of the biggest shopping season of the year by exploring some simple Christmas marketing ideas that can really boost your sales. As Christmas is one of the busiest shopping seasons of the year, and with Black Friday and Cyber Monday taking place just the month before, it’s essentially 2 months of a shopping surge...
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Marketing
The Greatest Movie Marketing Campaigns & What You Can Learn
Movie marketing campaigns have to be creative; they have to stand out and get through the noise that surrounds the film industry. When it comes to releasing a new film, traditional advertising methods (think movie posters, giant billboards etc) just won’t cut it. There’s so many new releases in one year, that you need to make sure yours...
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Marketing
Halloween Marketing Ideas: Top Tips For Spooky Season
As spooky season approaches, we’re collating some halloween marketing ideas to help you make an impact with your next campaign. You might be wondering why this is such an important time, but halloween falls just before one of the biggest shopping events on the year. Black Friday. For any ecommerce business, planning and preparing effective campaigns is key as...
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Branding
Why Is Brand Identity Important and How to Develop Your Own
If you’re wondering ‘why is brand identity important’ then keep reading. When building your business, you need to think about how you want to portray your brand to the world. You need to consider the perception that you want your customers to have as this is going to decide whether or not they buy from you. For example: Do...
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Marketing
Why Your Business Needs Long-Form Content for SEO (with long-form content examples)
If you’ve been thinking about trying long form content for SEO, but you’re not sure how this approach actually helps your business, keep reading. Some people think long-form content due to its nature (i.e. it’s long) will not engage people as we have increasingly short attention spans. However, when we want to learn something new or...
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Web Design
Web Design Best Practices: How to Improve UX
Following web design best practices is key to ensuring your website is both stylish and functional. There’s nothing worse than finishing the web design process and having a lovely website that provides a poor user experience. Whilst the aesthetics of your website is obviously important as first impressions count, people need to be able to use it and find...
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Web Design
What Makes A Good Website? Our Guide To A Successful Site
Knowing what makes a good website is a crucial part of good web design. Over the last 20 years, websites have evolved significantly, and what might have worked well back in 1998, would not be effective in today’s competitive and technology-driven society. Gone are the days of tasteless over-the-top graphics, pop ups and Times New Roman and in are the days...
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Branding
Rebranding Checklist: How to Get Your Rebrand Right
A rebranding checklist helps you get one of the most important changes you can make to your company right. Rebranding is no easy task, especially if you’re undergoing a full rebrand (something we’re covering in further detail below) as companies have so many different channels and assets to consider. It’s not just the obvious things such as...
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Web Design
Is Above the Fold Design Still Relevant?
If you’ve spent any time around web developers you might have heard of the phrase ‘above the fold’ but you might not be sure what it means. Many people in the creative industry use this when talking about the design of websites and it’s something that’s existed since the printing of newspapers. However, whilst it used to...
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Marketing
Marketing Timeline: The Importance of Timing in Marketing
A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. It’s so easy to get lost in a sea of to-dos, and often, everything feels like a priority! This means when key dates arise, it can be a rush to get all of the content and assets needed...
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Marketing
BFCM Campaign Planning: How to Supercharge Ecommerce Sales
BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers are looking for the best deals and discounts so you want to make sure your products are front and centre. Of course there’ll be lots of other brands doing exactly the same thing so...
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Marketing
Generative AI In Marketing: Benefits and Strategies Explained
If you’re new to generative AI in marketing, or you’re wondering what all the fuss is about, then this blog post is for you. Marketers always have lots of different tasks to juggle whether that’s creating new content, analysing data and analytics, or crafting campaigns to better connect with their audience, the job of a marketer is...
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Web Design
5 Reasons Why Ecommerce Is Important For Your Business
If you’re wondering why ecommerce is important for your business, then you’ve come to the right place. From startups to small businesses right through to huge brands, lots of companies can benefit from an ecommerce website where they can sell their own products or services direct to the consumer. Especially in today’s competitive and convenience-focused society, consumers...
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Web Design
How to Choose An Ecommerce Web Design Agency
Choosing the right ecommerce web design agency is key to the success of your online store. An ecommerce website is one of the best ways to make sales online, but it takes a lot of time and experience. Having an attractive website is one thing, but it also needs to be user-friendly, fast-loading, and optimised for conversions, ensuring users stay...
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Branding
What Are The Advantages of Branding?
If you’re wondering ‘what are the advantages of branding?’ then this is the blog post for you. Whilst you probably know what branding is as a concept, you might be unsure about the tangible benefit it brings your business. There’s often a misconception that branding is fluffy, visual, and ‘nice-to-have’ rather than a strategic tool which is vital...
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Marketing
What Is the ‘Messy Middle’ and Why Should Marketers Care About It?
The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this is a chaotic loop where buyers carry out most of their journey as they explore different options to find the one that best fulfils their needs. Understanding this process is key for all marketers as...
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Marketing
Benefits of Using Google Ads to Engage Your Audience and Drive Growth
Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether you’ve experimented with Google Ads in the past or you’re totally new to this marketing tactic, there are numerous reasons to invest in this platform. Google Ads offers businesses lots of opportunities to improve their brand visibility, gain a...
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Web Design
How Websites Make You Buy Their Products: It’s Smarter Than You Think
Websites Are More Than An Online Salesman When we think of a business trying to sell us something, we might think of the car salesman we dealt with who swaggered up to us in the showroom and tried to upsell us everything from the additional tech features to a “Comfort Package.” Or we might think of business owners at a...
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Web Design
The Art Of Minimalism in Web Design: Less Is More
What Is Minimalism? If you’re not familiar with what minimalism looks like, it’s the principle of keeping things clean and simple – the opposite of maximalism. It’s become a popular practice over recent years across many facets including interior design, fashion and also web design. For instance, a minimalistic home will look tidy and spacious with zero-clutter and...
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Marketing
YouTube Advertising: Why Is No One Talking About This?
Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video content. What started as a place we all flocked to hear a child yell that Charlie has bit his finger has how evolved into the biggest streaming platform in the world. Every minute, over 500 hours...
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Marketing
Here’s Everything That Happened During The Super Bowl LVIII (Except The Actual Game)
If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th February. That’s right, it was the 2024 NFL Super Bowl. Hailed as one of the biggest sporting events in the world, the Super Bowl attracts a-list attendees, legendary half-time performers and over 100 million people tuning...
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Marketing
The Superbowl Of Marketing Is Here: It’s The 2024 Superbowl
Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers, and multi-million dollar TV advertisements. Then there’s the excitement of the actual game. With over 113 million viewers tuning in year after year, it’s no wonder the Superbowl is a hotspot for marketing teams...
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Marketing
Your Google Ads Marketing Guide To Black Friday 2023
What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few years. It’s also grown past people barging into physical stores to grab that heavily discounted TV and is now dominating the ecommerce space. This has made it the most crucial period of time on...
