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Sharp insights from the world of digital marketing and Discovery Design.
Google Bidding Strategy Changes Explained for August 2026 Major Google bidding strategy changes have been announced in a major change to how advertising budgets are spent on the Ads platform, which comes into force on 17th August 2026. The aim of the change, says Google, is to make spend more consistent month-to-month and allow performance to be more predictable. From 17th August...
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