1st Dec 2016

How To Plan A Successful Christmas Email Campaign

It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between now and the big day itself, so your business needs to be prepared. If you haven’t already started planning your festive marketing campaigns, now’s the time, with huge brands starting their campaigns throughout October and November, competition is already massive and it’s likely to get even more fierce into December. 

One of the most efficient ways to market your Christmas products, services and even promotions is through email marketing. Not only can it be a great way to reach out and remind people of what great things your business has to offer but it’s an important tool which can increase website traffic, build customer relationships and ultimately drive sales. 

Planning your Christmas emails can take plenty of time, with so much to consider and so much competition out there, now’s the time to start planning your email campaign. Here’s some of our top tips for planning your campaign.  

Look At Last Year 

If you’re looking for an idea of where to begin with this years email marketing campaigns then it’s a good idea to start with looking back at your emails from the year before. By finding out how they performed, which designs were popular, which had the best open and click through rates, you can work out where to begin in building an even more successful campaign for this year.  

Check Out The Competition 

If you’re really struggling with where to begin with building your campaigns, there’s no harm in checking out what your competitors are doing in their email campaigns, although it’s important to remember not to copy. By signing up to emailing lists and seeing what your competition are including in their designs, what promotions they’re offering and when they are sending out their campaigns, you can see what works for others and how you can adapt this into your own emails.  

Consider Your Timing 

Timing is everything and your Christmas marketing campaign shouldn’t be any exception. You need to get your emails in front of your customers at the right time, if the timing is even slightly off you can struggle to make an impact. Look at the key dates of the Christmas season, do your research into the biggest sales days and aim to work your emails around these dates. By getting your emails in front of your audience at the right time, you can see great results.  

Think About Your Design 

Christmas gives you a great opportunity to branch out from your regular designs, instead allowing you to use festive colours such as reds, greens and gold, as well as Christmas graphics or images which might feature Santa, Snow, Gifts or Christmas trees. If you want your emails to show that they’re festive themed before your customers even consider reading the text, then it’s important you think of a relevant, eye catching design that your customers will love.  

Offers and Coupon Codes 

If you’re looking to go the extra mile this Christmas within your email campaigns there’s no reason you shouldn’t think about offering your customers a coupon code or voucher which can be used between December and January. This not only shows your business is looking to give something back to your customers but can also be an effective way of encouraging your customers to come back to your website to buy gifts for others or even themselves during the Christmas period. 

If you’re looking to get your email campaigns off to a good start this Christmas it’s all about having a good plan. Failure to plan can have a huge impact on your email campaign and even your marketing as a whole. With these tips in mind, you can be creating fun, informative and engaging emails this Christmas, leaving you with more clicks, more traffic and skyrocketing your conversions.

Article By
Sarah Seymour,
Published: 1st December, 2016
Categories: Marketing

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