Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
-
Marketing
Christmas marketing ideas to increase your ROI
Winter is coming, which means something very different to marketers and businesses than it does for Game Of Thrones Fans. It’s time to plan...
-
Marketing
How To Prequalify Your PPC Ad Traffic
Although higher click-through rates or more clicks and more conversions may look great on a report, what’s really important is that your clicks and...
-
Marketing
5 Types Of PPC Ads And How To Optimise Them
A pay-per-click campaign is the best way for your brand to get some recognition on the digital space. Unfortunately, it’s not as simple as...
-
Marketing
5 Tips on How to Improve the Design of Your PPC Landing Page
When you’re looking to design a landing page for a PPC campaign, it’s crucial to make sure that every aspect of it is...
-
Marketing
The Power of PPC Advertising – What to know
There’s no doubt about it – the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies...
-
Marketing
3 Ways a PPC Management Agency Can Streamline Your Advertising
Google AdWords is one of the most effective ways you can promote your business, as it ensures that your website is visible to the broadest...
-
Marketing
Why You Should Partner With A PPC Agency
Pay-per-click (PPC) advertising is one of the best things you can do when your digital marketing campaign’s target is conversions, as it ensures that...
-
Marketing
Google Ads – 2019 Trends To Look Out For
Google Ads is forever changing as Google continues to update and improve their tools and features. This can make Google Ads difficult to keep up...
-
Web Design
Boost Your Growth In 2019 With A New Website
As we enter the new year full of positivity we set ourselves personal resolutions and goals to improve our lives at home, with family and...
-
Web Design
Actionable Tips For Next Level Ecommerce Website Design
In 2018 we do pretty much everything online – banking, socialising and even shopping. With our entires lives online, now is arguably the best time to be...
-
Marketing
Choosing A PPC Agency: Important Questions To Ask Prospective Agencies
Pay Per Click advertising is increasing in popularity with brands large and small choosing to use PPC in order to increase clicks and improve sales...
-
Web Design
Save Your SEO – Web Design Mistakes That Can Ruin Your SEO
As technology, design, expectations and trends change over time, a website redesign allows your business to remain trendy and competitive in the ever-growing online marketplace...
-
Marketing
Talking Transparency: Why We Need Transparency In Influencer Marketing
Influencer marketing has increased in popularity significantly over the past few years, with a host of huge brands getting involved with influencers in hopes to...
-
Marketing
What Were They Thinking? Tips For Decrypting Search Intent
As business owners and marketers we depend on search engines to provide search results that are based on their intention and authority. For your digital...
-
Web Design
Blogging Basics: Should My Ecommerce Website Have A Blog?
Content marketing is having it’s moment in the spotlight at the moment, being used by a number of big brands to generate interest and...
-
Web Design
4 Simple Ways You Can Optimise Your Landing Page For Conversions
Your landing page is arguably one of the most important parts of your online sales funnel – it’s where you turn website visitors into sales...
-
Marketing
Key Marketing Trends We Should Be Paying Attention To In 2019
Digital marketing is moving quickly and with new technologies and advancements emerging each day, it’s safe to assume that the industry won’t be...
-
Marketing
Winter Is Coming: How Your Business Can Effectively Plan For Winter
September has arrived, the dark evenings are rolling in and the leaves are already starting to turn, which can only mean one thing, winter is...
-
Web Design
Future Web Design Trends To Look Out For – 2019
A lot can change in 12 months, especially in the complex and dynamic world of web design. With the web design field developing rapidly every year...
-
Marketing
Duplicate Content: The Key Issues You Need To Fix & How
Duplicate content is one of the biggest issues that many website and business owners struggle with at one time in their life. If there’s...
-
Web Design
Accessible Website Design: Designing Websites For Disabled Audiences
Navigating the internet can be difficult for even the savviest of users, now imagine trying to navigate the web with a visual or hearing impairment...
-
Branding
Choosing Your Logo: Play It Safe Or Stand Out From The Crowd?
A logo is the visual representation of a business, it incorporates everything a company stands for and forms this into a simple, easily identifiable shape...
-
Marketing
Essential Tips For Getting Out Of Your Marketing Rut!
Everyone goes through highs and lows, both personally and professionally. In the marketing world these lows often come in the form of fewer customers, less...
-
Web Design
Call To Action Design: Useful CTA Techniques Designed Increase Conversions
User interface design includes a number of different elements, each of them playing a significant role in the effectiveness of the user experience and conversion...
-
Marketing
Interactive Email Design: Is This The Future Of Promotional Emails?
Email inboxes are becoming more and more crowded, even after the introduction of GDPR it still seems as though we’re being inundated with marketing...
-
Web Design
Colour Psychology & The Art Of Using Colour In Design
There are colours in everything you see, in every moment of your life, but have you ever stopped and thought about how much impact these...
-
Web Design
Whitespace In Web Design: What It Is & Why You Should Use It!
Sometimes all we need is breathing room. In fact, when it comes to website design, it’s a good thing to give your content, as...
-
Web Design
4 Key Design Mistake You’re Making That Are Killing Your Business Goals
You might not realise this but design is a major factor in the success of your business, from your website design to your logo, to...
-
Marketing
It’s Beginning To Look A Lot Like Christmas? Why Now Is The Time To Start Your Christmas Marketing! [Updated]
As consumers, it seems that Christmas starts earlier and earlier every year with decorations appearing in stores from around mid-October. While this may seem early...
-
Marketing
The High Street Isn’t Dying, It Simply Needs To Evolve
Recently it seems like we can barely go one day without a big name high street brand announcing closures, staff cuts or simply collapsing. With...
-
Web Design
Leave It To The Professionals: Why Your Business Needs A Professional Website Designer
With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading...
-
Web Design
Scroll Hijacking: Why ‘Scrolljacking’ Is A Usability Nightmare
Scroll Hijacking or ‘Scrolljacking’ as it’s sometimes known by designers and developers, is a design choice that allows websites to control how you scroll...
-
Marketing
Actionable Way You Can Turn You Audience Into Brand Ambassadors
The way consumers shop online has evolved hugely over the last 20 years, these days it takes a lot to impress a customer. With online shopping...
-
Marketing
Combatting Content: Are You Overthinking Your Content Strategy?
If recent experience has taught us anything it’s that there are plenty of marketers and content writers out there fixated on creating the perfect...
-
Marketing
The Power Of PPC: How We’re Increasing Conversions & Driving Traffic
Over the last few years, we’ve been focusing on the development and growth of our Pay Per Click services, carrying out the essential research...
-
Marketing
Marketing To Niche Audiences: The Advantages & Disadvantages
In the small business world, finding a niche has become quite a talking point, with many business owners spending countless hours, researching and developing their...
