Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Marketing
Performance Max: Does It Actually Work?
Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using AI, machine learning and automation. For someone who has always been loyal to more manual-based strategies and just scratched the surface of what automated bidding can do, the thought of Performance Max initially was met...
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Marketing
Google x AI: What Is It and Why Is Everyone Talking About it?
2023 has seen the introduction of a new phrase to our everyday vocabulary – AI. Standing for Artificial Intelligence, AI isn’t a new concept to the modern world, but the latest developments in this field have us gripped. You might have heard of ChatGTP, which was the one that started the new movement of AI in everyday life. It’s essentially...
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Software Development
How Custom Operation Management Software Can Help Businesses
Businesses nowadays are constantly looking for ways to improve their operations in order to boost their overall efficiency. Now, this is easier said than done as there are a slew of different things you need to take into consideration when it comes to improving the way you run things. One of the best and most impactful ways to make your...
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Branding
Choosing Your Branding Colours: A Beginner's Guide
Colour is all around us. We’re drawn to it, and it makes us think about the meaning behind certain colours. Some brands choose their colour palette to set the mood of their products or even the brand itself. Does the colour of your clothes and accessories mirror how you feel or how you want to project yourself? Brand designers...
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Web Design
5 Important Characteristics of a Strong Business Website
Today, most businesses have a website because it allows them to reach a wider audience. However, you don’t just make a business website and call it a day because you need to ensure that it’s doing the work for you. You need to constantly look at your website and make sure that you’re making the proper adjustments...
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Web Design
5 Tips to Ensure a Great E-commerce Website Design
Are you trying to build an e-commerce website? If so, pay careful attention to its design. It is what makes or breaks your website and can determine if users purchase products or leave your website without purchasing anything. That means you won’t be selling anything, and that’s never a good thing for your business. So, how do you...
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Branding
5 Ways to Boost Your Brand Reputation
Brand reputation is crucial to the success of your business. Whether you’re planning to expand your business into different markets or if you’re a startup, having a good brand image boosts your business’ potential in more ways than one. After all, customers are willing to pay more money for a product or service from a company they see...
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Web Design
The 4 Common Types of Landing Pages You'll Probably Use
When it comes to lead generation, the “one size fits all” landing page is long gone. Any marketer or company owner can now pick from various landing pages to meet their campaign goals and sales funnel with the help of a landing page builder or a custom built web design.
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Web Design
Good Qualities of a Well-Designed E-Commerce Website
If you have a website, then you have an online store. However, there are many different types of online stores. There are even some vintage e-commerce sites still around today! To create a compelling electronic storefront that will convince potential customers that your products are worthy of their business, it helps to think about what makes a well-designed online storefront...
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Web Design
Reasons Why Local Web Designers Are What Your Business Needs
The digital world has become a place for more than businesses. Children spend a lot of their time in the digital world and are learning new skills in the virtual world. This is because the digital world offers them the chance to do anything from coding to shopping. There are a lot of opportunities when it comes to online businesses...
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Web Design
Web Design Trends Businesses Should Consider in 2022
A website’s design accounts for nearly 95% of a visitor’s first impression of your business, which is a core component of driving traffic and sales. That’s why we recommend using modern web design to complement your marketing strategies. This blog post will discuss emerging web design trends that you should consider for your business in the coming year.
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Web Design
Top Essential Pages to Include in a Good B2B Website
Building a website for business-to-business (B2B) communication is challenging. Communication between businesses is essential to business transactions, so web designers must know which pages to put on their clients’ websites in order to conduct business. However, many pages are needed for a working website, so choosing which ones are essential for successful B2B websites. But which ones should...
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Software Development
How To Build a Custom CRM - Our Guide
Marketers used to say that anything that could be automated should be automated. A customised customer relationship management (CRM) software helps automate aspects of business such as customer support, marketing and sales. However, more than half of the companies that once purchased packaged CRM software would fail to implement it in their business processes, according to one study. In this...
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Web Design
5 Top Modern Web Design Trends
Web design trends evolve with society’s preferences. For instance, before smartphones were widely available, most people favoured bright, colourful interfaces because they were engaging and eye-catching. However, as more people have come to depend on smartphones, their eyes quickly grew fatigued by vivid visuals, opting for “dark mode” on as many apps as possible. This has led many companies...
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Marketing
Tips For An Effective Black Friday PPC Campaign
Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the doors ready to fill their arms with heavily discounted items. Although this still happens in the high street, Black Friday has become the biggest date on the eCommerce calendar for online retailers and businesses. Users...
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Marketing
How Local Businesses Can Adapt To New Shopping Habits With Google Shopping Ads
The Covid-19 pandemic has altered our daily lives dramatically over the past 18 months. We’ve created hacks for stopping our glasses from steaming up when we wear face masks. We’ve learned how to treat our dry, cracked hands from constant sanitising. And we’ve fought the urge of throwing our laptops across the room when our WiFi becomes ‘unstable...
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Web Design
Tips For Local Businesses: Is Your Website Losing You Customers?
With the UK entering a second lockdown, non-essential stores are being forced to close once again just as the Christmas shopping season begins. It’s now imperative that local businesses have an optimised eCommerce platform that provides a good user experience to avoid losing online Christmas shoppers during the seasonal demand. Read our tips for improving the user experience on...
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Marketing
Tips for Local Durham Businesses to Promote Themselves Online This Christmas
The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is one demand that doesn’t seem to be dying, as people are sharing on social media to ‘take the pledge and shop local’ this Christmas. With the festive season quickly approaching, it’s time for...
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Web Design
We Can Build More Than Your Website
We believe that each part of a business’ journey is unique to them. From web design and branding, to marketing and advertising. There is no one-size-fits-all template that will guarantee success. We’ve expanded our services beyond bespoke web design. We offer businesses a complete 360° marketing experience as well as custom-built marketing packages tailored to the needs of each business...
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Marketing
Your PPC strategy During and After Lockdown
As we head mid-way into May, the government has started easing the lockdown rules slightly, many shops are beginning to re-open and online businesses are beginning to market their products across Google again as a sense of normality has started to begin. A lot of businesses have been impacted by the pandemic, some have continued to promote their business through...
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Marketing
How We've Helped Our Clients Survive COVID-19
There was a lot of uncertainty towards the end of March, with many businesses pausing all marketing due to COVID-19 and the lockdown. It was an understandable choice for some businesses but with the right product some businesses were able to continue, and ultimately made the best decision with it definitely paying off. We were able to work through the...
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Marketing
How Businesses Can Succeed In The New World
With the way COVID-19 has changed how people shop, there are no signs that our shopping habits will not be forever changed. This is especially so for eCommerce, as these new behaviours will impact global retail and no one knows for sure how much the high street will be affected in a few months time. We are moving into a...
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Web Design
Click & Collect during COVID-19
During the pandemic, deliveries have been soaring for essential products like groceries. Supermarkets and farmers markets have adapted to the current situation and set up click and collect services, with many stores not offering the service before. This allows more availability to customers to get food delivered or to collect it safely from them. Supermarkets like Booths, didn’t offer...
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Marketing
Increase The Visibility Of Your Products With Free Google Shopping Listings
Google has announced free Google shopping listings in the US. The news came as many retailers with physical shops have seen a huge dip in profit during the Coronavirus pandemic with them having to close their stores. Large and small companies have experienced this, with companies like Primark seeing sales go from £650 million a month to zero. However, we have...
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Marketing
How to help your business thrive online
With the UK on lockdown, what else is there for people to do whilst staying inside except to constantly be on our phones, scrolling through social media and browsing online shopping? It is a strange time for everyone at the moment, but if your business can still operate, you should be taking advantage of the fact that the whole country...
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Branding
Why branding is the biggest investment you’ll make in business
Investing in your brand is arguably the biggest investment you will make in your business. Branding is the face of your business and the way that your customers / clients perceive it takes a lot of influence from your brand aesthetic. Considering that your branding influences the way people identify with your business, surely, makes it worth investing in. To create...
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Marketing
Christmas marketing ideas to increase your ROI
Winter is coming, which means something very different to marketers and businesses than it does for Game Of Thrones Fans. It’s time to plan your Christmas sales and marketing strategies. It’s important to prepare for the festive season early, the most successful campaigns start in September or early October. Your competitors will be eagerly planning their campaigns and...
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Marketing
How To Prequalify Your PPC Ad Traffic
Although higher click-through rates or more clicks and more conversions may look great on a report, what’s really important is that your clicks and conversions are from the right people. Unqualified conversions will not cut it. This is why you want to make sure that you are targeting the correct audience for conversions. You can do this by using...
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Marketing
5 Types Of PPC Ads And How To Optimise Them
A pay-per-click campaign is the best way for your brand to get some recognition on the digital space. Unfortunately, it’s not as simple as you may think. There’s a lot that you need to understand before you can come up with an effective PPC campaign, which is what we’ll be discussing in this article. Here’s our...
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Marketing
5 Tips on How to Improve the Design of Your PPC Landing Page
When you’re looking to design a landing page for a PPC campaign, it’s crucial to make sure that every aspect of it is as perfect as possible in order to see the most conversions. With that said, here are five tips on how to improve the design of your PPC landing page:
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Marketing
The Power of PPC Advertising - What to know
There’s no doubt about it – the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies have emerged, allowing businesses to promote their products and services with the help of the internet. Two of the most common marketing strategies are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). While SEO makes use...
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Marketing
3 Ways a PPC Management Agency Can Streamline Your Advertising
Google AdWords is one of the most effective ways you can promote your business, as it ensures that your website is visible to the broadest audience possible. However, it’s not as simple as you would think, as there are a number of things you need to be aware of to guarantee the success of your AdWords campaign. For example...
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Marketing
Why You Should Partner With A PPC Agency
Pay-per-click (PPC) advertising is one of the best things you can do when your digital marketing campaign’s target is conversions, as it ensures that your business reaches the right audience. Instead of having to compete with other players in the game, you’re paying a premium price to ensure that your ads are seen first. The issue with PPC...
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Marketing
Google Ads - 2019 Trends To Look Out For
Google Ads is forever changing as Google continues to update and improve their tools and features. This can make Google Ads difficult to keep up with and stay on top of the newest trends. Worry no more, as we have made it easier by breaking down the new trends that are currently making waves in Google Ads this year. We...
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Web Design
Boost Your Growth In 2019 With A New Website
As we enter the new year full of positivity we set ourselves personal resolutions and goals to improve our lives at home, with family and friends. We should also consider improving our time at work as well, along with enhancing our users’ experiences when using our services. While entering the new year with new business goals and targets, did you...
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Marketing
Actionable Ways You Can Turn Your Christmas Shoppers Into Year Round Customers [Updated]
The Christmas season is a pivotal moment for online businesses, not only is it the perfect time of year for increasing your traffic, sales and ultimately profit but it’s also the perfect opportunity for your business to attract new loyal customers, who can be encouraged to return to your store even after the Christmas season is over. When it...
