Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Leave It To The Professionals: Why Your Business Needs A Professional Website Designer
With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading...
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Web Design
Scroll Hijacking: Why ‘Scrolljacking’ Is A Usability Nightmare
Scroll Hijacking or ‘Scrolljacking’ as it’s sometimes known by designers and developers, is a design choice that allows websites to control how you scroll...
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Marketing
Actionable Way You Can Turn You Audience Into Brand Ambassadors
The way consumers shop online has evolved hugely over the last 20 years, these days it takes a lot to impress a customer. With online shopping...
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Marketing
Combatting Content: Are You Overthinking Your Content Strategy?
If recent experience has taught us anything it’s that there are plenty of marketers and content writers out there fixated on creating the perfect...
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Marketing
The Power Of PPC: How We’re Increasing Conversions & Driving Traffic
Over the last few years, we’ve been focusing on the development and growth of our Pay Per Click services, carrying out the essential research...
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Marketing
Marketing To Niche Audiences: The Advantages & Disadvantages
In the small business world, finding a niche has become quite a talking point, with many business owners spending countless hours, researching and developing their...
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Marketing
Why Your PPC Campaigns Aren’t Working & Everything You Can Do To Drive Results!
PPC marketing can be one of the most effective ways in which you can grow your business, when it works well PPC can help encourage...
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Web Design
User Experience: What Is It & Why Should We Care?
The term ‘user experience’, dubbed UX for short, is thrown around a lot online, becoming a popular keyword within the discussion of website design and...
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Marketing
Giving Your Business A Seasonal Boost This Summer: A Beginners Guide
The sun’s out, the snow is gone, it finally looks like summer has arrived and with the great weather comes some great new opportunities...
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Marketing
Why Voice Search Isn’t The End Of SEO
Voice search is an emerging trend in the world of search and search engine optimisation. With the popularity of Alexa, Google Home and Siri growing...
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Marketing
Why Digital Marketing Is So Vital For Start-Up Businesses
Launching and running a start-up business is no small task, there’s hundreds of things to think about and plenty of things that need your...
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Web Design
Why Choose Bespoke Ecommerce?
In the last 10 years, ecommerce has evolved way beyond being a simple, convenient way to shop. These days retailers need to offer a personalised, unique...
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Web Design
UX Design In 2018: Everything We Can Expect
In this current landscape, there’s no denying the importance of great user experience. However, no matter how consistent or beautiful a design, technology is...
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Marketing
Video Marketing: What It Means For The Future Of Content Marketing
Over the last decade, the general online landscape has evolved quite significantly, with changes taking place across social media, online search and even with how...
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Marketing
A Beginners Guide To Remarketing: Getting Started
There’s no doubting that remarketing can be pretty powerful, for many it presents the opportunity to show off your ads to the best audience...
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Marketing
The Importance Of Page Speed For SEO & How It Can Be Improved
Often overlooked, page speed is an important element of website performance optimisation and something that all website owners and developers should be prioritising in the...
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Web Design
Exciting Developments We’re Looking Forward To In 2018
Last year was a huge one not only for us but also for the industry as a whole, with a number of significant changes and...
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Marketing
Why PPC Is An Essential Part Of Your Online Marketing Strategy
Pay Per Click, commonly known as PPC, is an essential tool for online businesses looking for success and is a strategy that should not be...
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Marketing
Omnichannel Selling In 2018: What Is The Future Of Omnichannel Retail?
2017 saw a huge amount of progress when it came to connecting channels and taking on an omnichannel approach to selling, with retailers across the globe...
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Marketing
Google RankBrain: A Guide To Ranking Highly In 2018
Since it’s original emergence in 2015, RankBrain has appeared multiple times within SEO news and has become a significant consideration in the world of SEO...
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Web Design
Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new...
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Web Design
Actionable Ways To Build Trust On Your Ecommerce Website
With the increase in phishing scams, malware and overall cyber fraud, these days consumers aren’t willing to take the risk when it comes to...
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Marketing
Ditch The Discounts: How You Can Grow Your Business Without Discounting
As an ecommerce business owner, you’re often likely to be tempted to discount your products thinking that this is a great way to encourage...
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Web Design
The Future Is Coming On: Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new...
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Marketing
5 Festive Marketing Mistakes To Avoid!
Your festive marketing efforts. When done correctly Christmas can be a great time to generate significant results, that could help you increase both sales and...
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Web Design
Rookie Ecommerce Mistakes You Should Avoid Making This Christmas [Updated]
Christmas is quickly approaching, serving as a hugely important time of year for online retailers, providing ecommerce stores with a number of sales and marketing...
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Marketing
Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!
Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With...
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Marketing
Get a better ROI – Why AdWords Is A Vital Part Of Your Marketing
Imagine being able to reach the perfect customer the minute they search for your products or services. Through targeted ads, that appear within Google Search...
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Marketing
Actionable Tips For Preparing Your Online Store For Christmas!
For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood...
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Marketing
The Importance Of Remarketing For Businesses!
Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding...
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Marketing
Everything You Need To Know About Google’s Mobile-First Indexing & How You Can Be Ready!
Mobile usage has increased significantly in recent years, becoming a huge focus for a number of brands, including for Google. With more people now conducting...
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Web Design
5 Telltale Signs Your Website Needs A Redesign
Your website acts as a 24-hour hub for your business, it’s where you can communicate with your audience, show off everything you have to...
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Marketing
Sell Your Products On Google Images – Google Extends Its Markups Into Image Results
Those searching for images on Google may have recently noticed results are appearing labelled with the word product, review or even recipe. This is part...
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Software Development
Does Bespoke Software Make Sense For My Business?
In recent years software solutions have become a necessary element of running a business and are used by thousands of businesses around the world to...
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Marketing
How Search Has Changed In 2017 & Why Your Business Strategy Needs To Change With It
As we reach the last few months of 2017 and rapidly move towards 2018, you may have noticed some changes within Google search pages or even changes...
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Web Design
5 Useful Tips For Choosing Your Domain Name
Choosing the right domain for your website is a crucial factor when it comes to the success of your business, if you make the mistake...
