Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Marketing
5 Reasons Brands Should Be Using Gifs In Their Content Marketing
Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook and iMessage incorporated gif friendly software into their software, allowing people to easily and conveniently send gifs in the click of a button. Originating way back in the 80s, gifs have come a long way...
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Branding
The Importance Of Creating Brand Guidelines
It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for your business, after all these are important elements to helping your business stand out, letting you build a brand that has an impact on your industry and your customers. However if you’re unwilling to...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy, working as a fast, reliable and cost effective way of reaching out to both new and existing customers. Email marketing allows you to create more personal and targeted messages that can help you build more meaningful...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginner's Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results and giving you an indication of what your business should be aiming for. Without a strategy it can be difficult to determine exactly what it is that you’re getting right and if the results...
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Web Design
Why Isn’t My Ecommerce Store Converting? 5 Ways To Improve Customer Conversions
Ecommerce has created some huge opportunities for businesses across the globe, giving even the smallest businesses the opportunity to expand their reach, grow their audiences and generate more sales. With online sales in the UK alone growing even more year upon year, I think we can officially say that ecommerce is here to stay. However, despite the huge amount of...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach out to them personally and develop a relationship with them. However, in recent years personalisation has become much more advanced, allowing for deeper customer relationships with more meaning, that can encourage more leads and sales...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society becomes even more open and businesses are forced to become even more transparent with audiences, having a reputation management plan is becoming increasingly important for all businesses and organisations.
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact of the consumer and marketing world. It’s no surprise that marketers have such a huge focus on this audience, with the majority of consumers falling into the 18-34 year old bracket and with a...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of your brands and services, as well as increase conversions. Used widely by a range of businesses, from startups to fortune 500 companies, contrary to what many may believe, email marketing is still alive and continues to...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years, into one of the most valuable marketing tools your business could utilise. With many pay per click experts trying to cling onto outdated practices and ideologies and due to PPCs increasing significance, come even more...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them to develop your services even more in order to create the best customer experience. It’s one of the most important elements of your marketing, yet continues to be overlooked by many business owners, who...
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Web Design
How You Can Make Your Ecommerce Business More Environmentally Friendly This World Earth Day
April 22nd is World Earth Day, the one day of the year, organisations around the globe raise awareness of the worldwide environmental movement, helping many take into consideration the earth and what it is that they can do to help the environment, throughout the rest of the year. Making sure that ecommerce business is eco friendly is becoming increasingly important...
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Web Design
5 Important Reasons Your Ecommerce Business Needs A Business Plan
All too often a business plan is seen as an unnecessary and often boring chore, something that many business owners ignore in order to focus on elements that are more enjoyable or drive sales. However a business plan could make a huge difference to your business and could have a large impact on your ecommerce success and is something that...
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Web Design
The Pros and Cons of Using Live Chat Support for Your E-commerce Site
If you’ve visited any website in the last week, it’s very likely you’ll have engaged with some kind of life chat feature, be it speaking with it, minimising it or even closing the live chat box and with an increasing number of businesses and organisations utilising live chat functions it’s likely you’ll be engaging with...
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Web Design
Top 5 Principles For Creating A Great Shopping Experience
In order to create a great user experience many retailers need to gain an understanding of what it is that consumers want from their online shopping experience and the expectations that consumers have. While price is massively important in the battle for online sales and leads, for many, shopping online is appealing because of the experience it gives consumers; it...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing to purchase items spontaneously without thinking too much about it first. While brick and mortar stores have seemingly mastered the art of capturing impulse buyers with product placement and checkout items, ecommerce stores are often...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake news. Spin stories, exaggerated truths and sensationalism, fake news isn’t a new phenomenon, for decades content creators have been creating less than authentic content in order to get more traffic and views. With more...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of today’s technology in order to create great quality and engaging videos that audiences will enjoy and that can promote your brand. With so many video marketing platforms available, including the rise in popularity of live streaming apps, there has...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable. Through testing and analysis there are a number of ways you can alter and improve your website in order to create the best shopping experience for your audiences and ultimately improve your conversions. Conversion Rate...
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Web Design
5 Tips For Designing A Professional Website For Your Business
Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it’s essential that you get your website right first time, utilising the tools you have available, in order to get the best site for your business. The key to a great website design is simple...
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Web Design
Unconventional Ways To Boost Ecommerce Sales
Ecommerce is complex and ever changing, with many new platforms emerging and technology constantly advancing, allowing people to interact and buy online in new and diverse ways. With so much constant change, businesses are always finding new ways to expand their sales in unique and unconventional ways. If you’re looking to step out of your comfort zone and break...
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Branding
3 Effective Ways To Increase Brand Awareness
There are thousands of brands out there, all looking for a place in the public eye and looking for business, often making it difficult for you to get your brands voice heard, especially for smaller brands looking to compete against larger, more popular organisations. So how do brands actually stand out? Is it through social media, advertising, events and even...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up additional time, money and manpower, without a huge amount of return. However blogging can be hugely beneficial for businesses, with even the biggest retailers and brands, choosing to utilise their company blog in order to...
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Web Design
5 Effective Ways You Can Spring Clean Your Website
It might still be feeling pretty cold outside, but Spring has finally arrived, birds are singing, plants are growing and it’s likely that people are starting to plan their Spring cleaning. However Spring cleaning doesn’t have to be reserved for clearing out your wardrobes and tidying homes, in fact now is the perfect time to take a look...
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media strategy, one of the toughest jobs for social media marketers is finding a way to continuously create new and exciting content, that bring value to your audiences. As a business it’s likely that you...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to automatically play sound as you scroll through your news feed, fading in and out as you come across videos and while Facebook appear to be feeling positive about this new plan, it’s safe to...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content of other people. Every second there are people sharing content with each other online, but what exactly is it that makes us stop scrolling for a second and hit the share button? The answer might...
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Web Design
When I Can Get A Website For Free, Why Should I Pay For My Online Presence?
For many the thought of getting a website for free online can be tempting, with so many options out there for getting online for free, free website builders can seem like a win win, especially for those with a smaller budget or those looking to get more involved in the designing process. While free websites can be great for some...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you sales even more and encourage your audience to take action from your website, email or ad. Without an effective call to action there’s no way of moving your customers along the buying or enquiring...
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Web Design
How Can I Improve My Website? 5 Practical Ways You Can Fix Your Website
By now you should know that your website is one of the most significant assets your business has to hand, working as a powerful marketing, sales and lead generation tool and something that shouldn’t be forgotten about or left to fall into disrepair. A decline in sales and leads could be due to many different factors, however it’s...
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Branding
4 Simple Ways You Can Humanise Your Brand
Despite the obvious fact that your customers are people, there’s still so many businesses out there treating their customers like robots, using generic messages and corporate language in order to win over audiences. Unfortunately consumer trust is a huge factor in running a successful business and if your customers can’t see you as anything more than a faceless...
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Marketing
What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing
With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay. While it might have seemed much easier for online businesses to grow in recent years, for many, developing and growing their business has become much more challenging and difficult to understand. Working long hours trying...
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Marketing
4 Creative & Fresh Spring Marketing Tips For Your Business
It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the air. As with every season, Spring offers a number of unique marketing opportunities for your business, from sales and promotions to email marketing ideas, there’s plenty of activities and events during the Spring season...
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Web Design
3 Important Ingredients For Building Your Ecommerce Brand
While it might be easy to assume that your branding is simply a nice logo and a specific colour palette, in fact your branding is so much more. Your brand is defined by a number of factors, from your logo and colour scheme to your reputation and interaction, meaning that while your logo, company name and motto are essential, the...
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Web Design
4 Essential Tips For Increasing Your Ecommerce Performance
Ecommerce is currently on the rise around the world, with millions of people globally heading straight to the internet to find the products they really want. With so much growth going on in the ecommerce world it’s important that ecommerce business owners, as well as ecommerce marketers look to continuously strive to reach new audiences and grow more sales...
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Marketing
What Are The Benefits Of Digital Marketing?
With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of online and digital marketing. For many however, taking the jump from traditional marketing methods such as TV and print can seem scary, with many thinking that traditional marketing works best and viewing digital marketing as...
