Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Marketing
Why Your Business Needs To Be Online In 2017
Small business owners often make the mistake of thinking that they need to keep their business small in order to keep sustainable results, for many...
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Marketing
How Video Marketing Can Benefit Your Business In 2017
Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find...
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Branding
The Art To Loving Emojis: Everything Your Brand Needs To Know About Using Emojis
Emojis are everywhere right now, on our mobiles, on our social media, on clothing, they’re even being featured on homeware, while this new generation...
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Marketing
Actionable Ways You Can Turn Your Christmas Shoppers Into Year Round Customers [Updated]
The Christmas season is a pivotal moment for online businesses, not only is it the perfect time of year for increasing your traffic, sales and...
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Marketing
How To Plan A Successful Christmas Email Campaign
It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between...
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Web Design
Christmas Ecommerce Tips: Boost Your Sales This Christmas
With just under a month to go until the big day there’s still plenty of time left to make the changes and improvements necessary...
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Marketing
Are Your Christmas Pay Per Click Ads Ready?
The Christmas season is quickly approaching and while you may be getting ready with you Christmas deals, landing pages and email marketing, there’s another...
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Marketing
Can You Deliver? Effective Christmas Shipping Tips To Get You Through The Season
As much as we might hate to admit it, Christmas is coming and with more and more shoppers retreating online to shop instead of the...
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Marketing
Black Friday & Cyber Monday 2018 – Everything You Need To Know
Over the last 5 years Black Friday and Cyber Monday have become two of the biggest shopping days of the year, not only in the USA...
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Marketing
Everything You Need To Know About Marketing To The Next Generation
In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials...
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Web Design
5 Ways To Decorate Your Website For Christmas
It’s that time of year again, Christmas is creeping closer by the day and by now it’s likely you’ll have at least...
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Web Design
5 Important Characteristics of a Strong Business Website
Today, most businesses have a website because it allows them to reach a wider audience. However, you don’t just make a business website and...
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Marketing
5 Ways To Effectively Market To Older Audiences
When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and...
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Web Design
5 Effective Ways To Optimise Your Payment Process
When it comes to your payment process you want to make it as easy as possible for your customers to pay for you items. Without...
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Web Design
5 Ways You Can Avoid Scary Website Design This Halloween
In the run-up to Halloween, you’ve probably seen plenty of websites embracing the Halloween spirit by adding plenty of themed graphics, banners and images...
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Web Design
5 Best Practices For Checkout Optimisation
Your checkout is the most important aspect of your ecommerce store, without a fully optimised checkout and checkout process you store could be in for...
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Marketing
SEO Trends You Need To Be Aware Of In 2017
The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see...
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Web Design
The Importance of Website Testing
If you want a successful online business then it’s likely you’ve paid for a well designed, thought out website that offers your customers...
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Web Design
5 Tips For Creating a Positive Customer Experience
These days consumers have more choice and more options of where to shop than ever before, no longer is shopping done solely on the high...
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Marketing
Multichannel Selling: 4 Ways To Increase Your Sales
The way in which businesses interact with customers continues to change, no longer do businesses rely on brick and mortar stores to increase sales, there...
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Web Design
The importance of great photography on your website
They say a photo can speak 1000 words, while you can invest in a beautiful website design, with carefully written content and seamless usability, if your...
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Marketing
5 actionable tips to drive back to school sales
Back to school season has proven to be an important time for online sellers. With so many students going back to school, sixth form and...
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Web Design
8 Biggest ecommerce mistakes
Starting an ecommerce store can be hard and there’s often a lot to learn. however just because you’re new to the world of...
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Web Design
A beginners guide to ecommerce: Everything you need to know!
With more people than ever shopping online, businesses need to invest in an online store in order to increase their reach and boost sales. Whether...
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Web Design
How you can build an effective sports ecommerce website!
Worldwide there are thousands of online sports websites ranging from sports clubs telling you about their team and their achievements, to sports ecommerce stores selling...
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Marketing
3 ways technology has changed the sports world
In recent times, technology has had a huge impact on almost every aspect of our society. There isn’t an industry out there which hasn...
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Marketing
Effective practices for Googles newest adwords changes!
So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads...
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Web Design
Prepare for launch: 5 ways you can launch your website with a bang!
When is comes to launching your website there’s no time more important than your initial launch. This is the perfect time to establish your...
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Marketing
The ultimate guide to gifs and how to embrace them!
GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days...
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Marketing
Coke TV: Influencer innovation or obvious advertising?
A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with...
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Web Design
Less friction, more sales: Remove friction from your customer journey
You’ve got the perfect product or service, you’ve set up your website, you’ve worked out how you’ll deliver your items, time...
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Marketing
Email marketing: Push or pull marketing?
When it comes to marketing there are two different strategies, push and pull. Push marketing, a form of advertising which sends some kind of communication...
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Web Design
Is above the fold design still relevant in 2016?
If you’ve spent any time around web developers you might have heard of the phrase ‘above the fold’ but you might not be sure...
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Marketing
How email marketing can help promote your deal of the day!
A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited...
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Marketing
The art of emoji: Is it time to utilise emojis in your marketing?
Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji...
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Marketing
Leader of the pack: Why consumers keep going back to ASOS!
On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading...
