Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Branding
The Importance Of Creating Brand Guidelines
It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy, working...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginners Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results...
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Web Design
Why Isn’t My Ecommerce Store Converting? 5 Ways To Improve Customer Conversions
Ecommerce has created some huge opportunities for businesses across the globe, giving even the smallest businesses the opportunity to expand their reach, grow their audiences...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society...
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them...
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Web Design
How You Can Make Your Ecommerce Business More Environmentally Friendly This World Earth Day
April 22nd is World Earth Day, the one day of the year, organisations around the globe raise awareness of the worldwide environmental movement, helping many...
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Web Design
5 Important Reasons Your Ecommerce Business Needs A Business Plan
All too often a business plan is seen as an unnecessary and often boring chore, something that many business owners ignore in order to focus...
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Web Design
The Pros and Cons of Using Live Chat Support for Your E-commerce Site
If you’ve visited any website in the last week, it’s very likely you’ll have engaged with some kind of life chat feature...
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Web Design
Top 5 Principles For Creating A Great Shopping Experience
In order to create a great user experience many retailers need to gain an understanding of what it is that consumers want from their online...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of today’s technology in order...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable...
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Web Design
5 Tips For Designing A Professional Website For Your Business
Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it...
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Web Design
Unconventional Ways To Boost Ecommerce Sales
Ecommerce is complex and ever changing, with many new platforms emerging and technology constantly advancing, allowing people to interact and buy online in new and...
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Branding
3 Effective Ways To Increase Brand Awareness
There are thousands of brands out there, all looking for a place in the public eye and looking for business, often making it difficult for...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up...
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Web Design
5 Effective Ways You Can Spring Clean Your Website
It might still be feeling pretty cold outside, but Spring has finally arrived, birds are singing, plants are growing and it’s likely that people...
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content...
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Web Design
When I Can Get A Website For Free, Why Should I Pay For My Online Presence?
For many the thought of getting a website for free online can be tempting, with so many options out there for getting online for free...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you...
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Web Design
How Can I Improve My Website? 5 Practical Ways You Can Fix Your Website
By now you should know that your website is one of the most significant assets your business has to hand, working as a powerful marketing...
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Branding
4 Simple Ways You Can Humanise Your Brand
Despite the obvious fact that your customers are people, there’s still so many businesses out there treating their customers like robots, using generic messages...
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Marketing
What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing
With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay...
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Marketing
4 Creative & Fresh Spring Marketing Tips For Your Business
It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the...
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Web Design
3 Important Ingredients For Building Your Ecommerce Brand
While it might be easy to assume that your branding is simply a nice logo and a specific colour palette, in fact your branding is...
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Web Design
4 Essential Tips For Increasing Your Ecommerce Performance
Ecommerce is currently on the rise around the world, with millions of people globally heading straight to the internet to find the products they really...
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Marketing
What Are The Benefits Of Digital Marketing?
With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of...
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Marketing
How To Get Found On Google: The Ultimate Guide
One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using...
