With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most popular online platforms, allowing people from around the world to share their content.
While Reddit it known for being anti-marketing, with self promotion being frowned upon to the point it can get your account blocked, it can act as a great tool for carrying out market research, as well as being an effective tool for keeping to date with current news, events and trends.
For those who’ve never used it Reddit can seem a confusing platform, however it’s quite simple. Reddit gives users the opportunity to subscribe to a huge variety of communities such as science, news and humour, which are known as subreddits, where you can find endless amounts of viral content.
These subreddits can be great places to find people who might be interested in your product, brand or industry, letting you monitor what this audience are talking about and what they are looking for from others, including brands. Let’s look in more detail at how you can utilise Reddit for your market research and just how simple it can be.