13th Nov 2017

Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!

Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With consumers already starting their Christmas shopping you don’t want to miss an opportunity, which is why it’s a good idea to start thinking about launching your Christmas Pay Per Click campaign right about now. 

Most products and services are likely to see an increase in sales over the Christmas period, which is why it’s vital that your online marketing efforts are able to work alongside this rise in interest and demand. 

But why now?

People Are Shopping Now!

It might only be November but people are shopping for Christmas now in order to get it out of the way before December. By starting your campaign now it means that you’re there ready for those searching for products and gifts during the Christmas shopping rush, meaning you don’t miss out on sales by appearing online after everyone has found exactly what they are looking for. 

Gives You Time To Optimise Your Campaigns

If you start your PPC campaigns early it means you then have plenty of time to think about how you can optimise them to gain better results. Starting your campaigns way into December means that if they aren’t as great as they could be, there’s no time to improve them before Christmas, which could be detrimental to your campaign and ultimately damage both sales and leads. 

Time To Re-engage

Christmas gives you the opportunity to re-engage with your audience from throughout the year. With remarketing campaigns for both shopping and display ads, you can reach out to audiences that have previously visited your website or even bought your products in the past. By starting your campaigns early it means that you have plenty of time to re-engage with your audience from throughout the year. 

There you have it, three important reasons why now is the time to start thinking about launching your Pay Per Click campaigns ahead of Christmas. The festive period has the potential for plenty of success for most businesses, however with a helping hand from online marketing and a little planning, you’re likely to be feeling confident about your sales when Christmas finally does roll around. 

Article By
Sarah Seymour,
Published: 13th November, 2017
Categories: Marketing

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