19th Jan 2018

A Beginners Guide To Remarketing: Getting Started

There’s no doubting that remarketing can be pretty powerful, for many it presents the opportunity to show off your ads to the best audience and when ran correctly can be a beneficial way of increasing both sales and leads. 

Remarketing campaigns let businesses connect with their target audience even after they have left their website by showing them ads on other websites across the internet. For example, if someone has already visited your site, it’s likely they are going to be more engaged with your product, service or brand and could possibly convert further down the line. Remarketing can encourage this conversion. 

How Does Remarketing Work?

Remarketing works by using a simple Javascript code to ‘follow’ your audience over the internet.
To put it simply, for remarketing to work you need to place a small, unobtrusive piece of code on your site, this code won’t be noticed and has no impact on how your website performs, however it does allow you to track your audience. Each time a new visitor comes to your site, this code leave ‘cookies’ in the browser, meaning that later, when these cookied visitors browse the internet your ads will continue to serve to those who have previously visited your site. 

The great thing about remarketing is that it allows you to target specific visitors, for example, it’s completely possible to target those who have viewed certain sections of your website but didn’t convert or even just those who have interests in similar topics to your business.

Dynamic Remarketing 

Dynamic remarketing allows you to show specific ads to those previous visitors that contain certain products and services they’ve viewed on your website in the past. With tailored messages and relevant imagery, dynamic remarketing lets you build leads and increase sales by bringing your previous visitors back to your website.  

Retargeting is a powerful tool for increasing conversions, working well effectively as part of your digital marketing strategy. 

Do you need any help or advice with remarketing? If you’re interested in learning more about how you can optimise your page speed and optimise your website, contact us today. 

Article By
Sarah Seymour,
Published: 19th January, 2018
Categories: Google Ads Marketing

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