When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to date ways to reach out to their audience, often disregarding email marketing, viewing it as a thing of the past or an outdated form of communication.
Email marketing, however, continues to act as one of the most powerful, targeted and cost effective ways of communicating with audiences. With email marketing acting as the foundation of many businesses, there’s no reason your business should be avoiding the power of email. So let’s take a look at the main reasons why email marketing is so vital for growing your business!
Effectively Reach Mobile Customers
One of the main reasons email marketing is so valuable for businesses is due to how it acts as a simple way for businesses to begin reaching out to customers on mobile devices. These days more and more consumers are viewing emails on mobile and tablet devices over desktop devices, with this in mind it seems obvious that email marketing campaigns are more likely to be seen by those on mobile devices, meaning its reach is much larger as your emails are available to everyone, even people on the go.
Keep Customers Informed
Email marketing is a tool marketer’s use to help keep their customers informed and updated about goings on around the business, including telling customers about new products, services and behind the scenes news. In fact, it’s very common for customers to search for email campaigns from brands they often buy from or use in order to keep updated about what new things could be happening. It’s also worth remembering that customers want to be informed about new deals or promotions that may be coming up from the brand.
It’s Cost Effective
For those running their business with few resources and a small budget email marketing can still be a reasonable and effective tool to use, it doesn’t have to be something exclusive for large businesses. With email builder such as Mailchimp often free or very low cost, you can build campaigns that include promotional information, coupon codes and links to your website easily and efficiently, without having to spend vast amounts of money. You can even build campaigns in advance, track campaigns and view insights into your campaign without dipping into your budget.
Email may be an old tactic but it continues to be a vital one, with many reasons why it’s still managing to work effectively despite the rise in popularity of platforms such as social media and pay per click. So why not take your business to the next level with email marketing and see the results you really want?