2nd Aug 2017

5 Useful Tips For Choosing Your Domain Name

Choosing the right domain for your website is a crucial factor when it comes to the success of your business, if you make the mistake of choosing a bad domain name then it can become difficult to switch it at a later date without damaging your search engine rankings and ultimately your brand reputation. By choosing an important domain name from the get go you can save yourself plenty of hassle down the road and make sure your business is strong right from the start. 

Your domain name is your online identity, so you need to make sure you choose something that reflects what you do, fits your brand but also makes it easy to promote your business. Whether you’re starting a new company or looking to take your existing business to another level, here’s our top 5 tips for choosing the best domain name for you!  

Keep It Short 

While it’s important to include keywords in your domain you shouldn’t go overboard when it comes to the length of your domain. It’s better to have a domain that is short and sounds memorable, rather than a domain that is too long or confusing. You should aim to keep your domain name under 15 characters, making not only easier to remember but also easier for those on phones and tablets to type without making mistakes that could drive them away.  

Make It Unique 

If you’re looking to stand out to your audience then your website domain needs to be unique, letting you stand out in their minds and helping you stay relevant. Search through the websites of your competition and find out what domains they happen to be using and keep a record of how similar they sound before you choose your own, you don’t want anything too similar, that could lead to you being associated with another company or worse accused of copying one.  

Easy To Spell 

As well as keeping your domain short you also need to make sure that your domain name is easy to spell, if it’s too complicated then it’s likely that your audience will struggle to type it, which could send them to the wrong domains or even lead them to give up in frustration when they attempt to visit your site. It’s also a good idea to make your domain easy to pronounce so that when you tell people your domain name they will be able to understand it.  

Include Keywords

Keywords can be a great way to help improve your SEO rankings, however you do need to be careful, if you try to stuff too many keywords into your domain name it not only looks like you’re trying too hard, but it also adds length onto your domain name, which could cause issues, as mentioned above. If you do choose to use keywords in your domain you need to make sure they fit authentically, adding power to your search engine ranking.   

Think Long Term

It’s a good idea to choose a domain that relates to your industry or your niche because it lets audiences get an idea of what it is that you offer and what services or products you provide, however, you don’t want to limit yourself too much by making your options too specific or too narrow. You might start out selling just one product and choose to use this in your domain, however later down the line you might branch out to other items, you don’t want your domain to only talk about one thing when you offer a range of items. 

Your domain name will have an impact on the success of your website and even your business as a whole, careful consideration is necessary when making a decision this important, but with these 5 tips in mind there’s no reason you shouldn’t be able to pick the perfect domain for your brand that will help you generate the business you really want!


Article By
Sarah Seymour,
Published: 2nd August, 2017
Categories: Branding SEO Marketing

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