Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Marketing
Email marketing: Push or pull marketing?
When it comes to marketing there are two different strategies, push and pull. Push marketing, a form of advertising which sends some kind of communication...
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Marketing
How email marketing can help promote your deal of the day!
A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited...
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Marketing
The art of emoji: Is it time to utilise emojis in your marketing?
Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji...
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Marketing
Leader of the pack: Why consumers keep going back to ASOS!
On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading...
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Web Design
Should I show my prices? The benefits of showing your prices online
One of the most important and often controversial decisions in business is whether or not to post pricing information on your website. There are many...
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Marketing
The launch of Android Pay in the UK; everything you need to know
Google’s contactless payment system Android Pay has finally been launched in the UK. Working in a similar way to Apple Pay, Android Pay allows...
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Web Design
Should I build my own website? The cons of DIY designs
These days it’s not that difficult to design and build your own website. With the opportunity to buy hosting packages and domain names and...
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Marketing
How technology has revolutionised the wedding industry
Planning a wedding is a big deal, from the dress to the photographer to the flowers, there’s a lot to plan and over the...
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Web Design
Minimalist website design; Why sometimes less isn’t more!
Much like one page websites, minimalist websites have become quite the trend in recent years and with even the likes of popular apps such as...
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Web Design
How young people are changing the face of ecommerce
In the last decade the world of ecommerce has changed significantly, though the evolution of technology and advances in how ecommerce websites function, it’s...
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Web Design
5 common ecommerce mistakes you are making and ways you can avoid them!
Selling your products online can be an exciting process and a great way of generating business, however it isn’t without it’s problems, just...
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Web Design
The art of the flat lay and how to incorporate into your business!
You may have noticed a trend recently taking the internet by storm, whether you follow ecommerce trends or you’ve simply seen it on social...
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Web Design
Ready for Launch? 10 things to consider before launching your ecommerce store
10. Know your audience Before you sell anything you need to know who it is you’re trying to appeal to and who you want to...
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Marketing
5 important pros of Google analytics
Google Analytics is an important tool which lets you track many important statistics and information about your website. Knowing things such as who accesses your...
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Web Design
The importance of a good domain name for your website
Your company’s domain name is the first thing your customer will encounter when they discover your website and it’s one of the key...
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Marketing
How digital marketing has revolutionised the estate agent industry
10 years ago if you were looking to buy or rent a property it would require going to speak to an estate agent in person and...
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Marketing
The benefits of advertising through Bing
When marketing your business, having a solid Pay Per Click campaign is essential, there are many different platforms you can use, each with their own...
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Marketing
5 effective ways of marketing to young people
There are so many opportunities for brands to promote their products to the younger generation but it’s something that many brands still seem to...
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Marketing
Why PPC is key for the success of your business!
The competition to be the number one result on Google is tough and with thousands of companies desperately trying to reach that position, you need...
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Web Design
10 biggest ecommerce mistakes
Ecommerce isn’t easy and there’s a lot to learn, but being new to the world of commerce doesn’t mean you should make...
