12th Nov 2018

Black Friday & Cyber Monday 2018 – Everything You Need To Know

Over the last 5 years Black Friday and Cyber Monday have become two of the biggest shopping days of the year, not only in the USA when it originates but also across the world. In recent years retailers in the UK have been utilising Black Friday and Cyber Monday, using the days to offer brilliant discounts and exclusive deals on their products, both online and in the high street. 

Black Friday and Cyber Monday really indicate the start of the Christmas shopping season, helping increase sales and encourage customer loyalty throughout the winter months.

Interested in making the most of both Black Friday and Cyber Monday? Here’s what you need to know. 

What Is Black Friday?

Black Friday originates from America in which the day after Thanksgiving was the day retailers would cut prices for 24 hours, in order to encourage sales in the run-up to the Christmas period.

In the last few years, however, Black Friday has become much more popular in the UK, with many high street stores and supermarkets offering deals on many items such as clothing and electrical products, in order to generate more sales.

What Is Cyber Monday?

Cyber Monday is essentially an online version of Black Friday and whilst Black Friday has moved online in the last 2 years, Cyber Monday is exclusively online, giving consumers the opportunity to find countless deals on a huge range of online stores. 

It’s expected that when it comes to Cyber Monday most deals will be on electrical items such as laptops, tablets, mobiles, homeware and other gadgets such as games consoles and cameras.

Who Is Taking Part?

It’s inevitable that Amazon will be taking part in both Black Friday and Cyber Monday, as well as high street retailers who are likely to be offering deals both in store and online, these names include Argos, Tesco, Asda, ASOS, John Lewis and Currys. 

When Is Black Friday?

In 2018, Black Friday will be taking place on Friday the 23rd of November.

When Is Cyber Monday?

This year Cyber Monday takes place on Monday the 26th of November, with most online retailers aiming to start their sales at midnight.

Article By
Sarah Seymour,
Published: 12th November, 2018
Categories: Ecommerce

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