9th Aug 2016

How you can build an effective sports ecommerce website!

Worldwide there are thousands of online sports websites ranging from sports clubs telling you about their team and their achievements, to sports ecommerce stores selling uniforms, merchandise and tickets. With technology constantly evolving and more and more people choosing to head online to find information and products it makes sense to take your sports business online. 

Whilst it’s a common belief that traditional industries such as the sport industry don’t need to go online, as the likes of Nike and Adidas have proved to us, even the most traditional sports brands have utilised ecommerce. With these success stories in mind, we’ve created a list of key things to remember when taking your sports business online. 

Warm up before you start 

With any business you need to do your research before you get going, find out what other websites are out there, research your market and your audience in order to find out what works and what doesn’t. There’s no need to go racing ahead to start your business only to fall behind halfway through. Start as you mean to go on, well informed and prepared, build a solid plan and try to stick with it.  

Use the right equipment 

In the sports world you’ll have a hard time winning if you aren’t using the correct equipment. In order to make your business a success you’ll need to know exactly what software and equipment you have to work with in order to keep things running smoothly. From photo editing software to a unique website system to website analytics, without these tools your business can struggle and even getting off the starting block could be a challenge. 

Form your team 

You can’t make your website a success on your own, you need a great team to work alongside to help your business prosper. There’s no need to struggle on your own, work with others to form a strategy, develop content, market your business and to overall keep your website up to date. 

Create a relevant design 

When designing for a specific industry, you’ll need a modern and relevant website design. Think about the typical features you’d expect to see on a sports website, from the pages to the layout to the colours and style. Sports websites don’t often feature the same information as none specialist ecommerce websites, consider adding pages such as ‘specialist advice’ and special offers or deals for players and sports clubs. 

There’s no doubt that opening a new ecommerce store can be a great opportunity for your business and with the success of this years sport it’s likely that more and more people will start getting involved, why not start now?  


Article By
Sarah Seymour,
Published: 9th August, 2016
Categories: Ecommerce

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