Insights

Web Design

Leave It To The Professionals: Why Your Business Needs A Professional Website Designer

With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading tool for discovering information, making purchases and communicating with others. Not only does the internet play a large part in our personal lives, websites and online content also play a significant role in connecting businesses...

Web Design

Scroll Hijacking: Why ‘Scrolljacking’ Is A Usability Nightmare

Scroll Hijacking or ‘Scrolljacking’ as it’s sometimes known by designers and developers, is a design choice that allows websites to control how you scroll down a web page. We’ve all experienced one of these websites at some point in time, the ones that essentially steal your browser and alter the way it functions, for example changing the scroll...

Web Design

User Experience: What Is It & Why Should We Care?

The term ‘user experience’, dubbed UX for short, is thrown around a lot online, becoming a popular keyword within the discussion of website design and app development. UX is a hot topic and has been for a number of years now, however with the enhancement of technology, design and user behaviour, a great user experience is becoming more and more...

Web Design

Why Choose Bespoke Ecommerce?

In the last 10 years, ecommerce has evolved way beyond being a simple, convenient way to shop. These days retailers need to offer a personalised, unique experience, one that is aligned with the expectations of the customer, as well as one that not only functions well but also meets their own business objectives. Ultimately the goal of ecommerce is to increase...

Web Design

UX Design In 2018: Everything We Can Expect

In this current landscape, there’s no denying the importance of great user experience. However, no matter how consistent or beautiful a design, technology is constantly changing and design is evolving, meaning that it’s necessary we come up with new solutions in order to continue to offer unique experiences. Things move quickly in the design universe, in order to...

Web Design

Exciting Developments We’re Looking Forward To In 2018

Last year was a huge one not only for us but also for the industry as a whole, with a number of significant changes and developments taking place throughout the year. We’ve already got a good feeling about the year ahead, with plenty of great projects already in the pipeline, as well as a range of new additions and...

Web Design

Web Design Trends To Know About in 2018

2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new trends appearing even now as we head into 2018. As 2018 comes into view, here’s our predictions of what future trends we’re likely to see in the upcoming year.

Web Design

Actionable Ways To Build Trust On Your Ecommerce Website

With the increase in phishing scams, malware and overall cyber fraud, these days consumers aren’t willing to take the risk when it comes to shopping online and with so many options and comparability available, more people than ever are in know about online shopping and the potential risks that come with it. While word of mouth reviews are great...

Web Design

The Future Is Coming On: Web Design Trends To Know About in 2018

2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new trends appearing even now as we head into 2018. As 2018 comes into view, here’s our predictions of what future trends we’re likely to see in the upcoming year.

Web Design

5 Telltale Signs Your Website Needs A Redesign

Your website acts as a 24-hour hub for your business, it’s where you can communicate with your audience, show off everything you have to offer and ultimately acting as the gateway for audiences to buy your products or services. Which is why it’s so important to think about how your website looks, if it looks too outdated, boring...

Web Design

Accelerated Mobile Pages: Everything You Need To Know

Back in 2016 Google rolled out it’s accelerated mobile pages within search engine results, for many the change has probably gone unnoticed but what exactly are Accelerated Mobile Pages, what do they mean for search engines and how can marketers and businesses make the most of it?

Web Design

5 Useful Tips For Choosing Your Domain Name

Choosing the right domain for your website is a crucial factor when it comes to the success of your business, if you make the mistake of choosing a bad domain name then it can become difficult to switch it at a later date without damaging your search engine rankings and ultimately your brand reputation. By choosing an important domain name...

Web Design

Whitespace In Web Design: Why It Actually Matters

“I don’t think there is anything wrong with white space. I don’t think it’s a problem to have a blank wall.” Whitespace has always been a controversial element of web design, with designers embracing the clean look and styling white space brings. However, to many website owners, white space is seen as nothing but a waste of...

Web Design

Why Isn’t My Ecommerce Store Converting? 5 Ways To Improve Customer Conversions

Ecommerce has created some huge opportunities for businesses across the globe, giving even the smallest businesses the opportunity to expand their reach, grow their audiences and generate more sales. With online sales in the UK alone growing even more year upon year, I think we can officially say that ecommerce is here to stay. However, despite the huge amount of...

Web Design

How You Can Make Your Ecommerce Business More Environmentally Friendly This World Earth Day

April 22nd is World Earth Day, the one day of the year, organisations around the globe raise awareness of the worldwide environmental movement, helping many take into consideration the earth and what it is that they can do to help the environment, throughout the rest of the year. Making sure that ecommerce business is eco friendly is becoming increasingly important...

Web Design

5 Important Reasons Your Ecommerce Business Needs A Business Plan

All too often a business plan is seen as an unnecessary and often boring chore, something that many business owners ignore in order to focus on elements that are more enjoyable or drive sales. However a business plan could make a huge difference to your business and could have a large impact on your ecommerce success and is something that...

Web Design

The Pros and Cons of Using Live Chat Support for Your E-commerce Site

If you’ve visited any website in the last week, it’s very likely you’ll have engaged with some kind of life chat feature, be it speaking with it, minimising it or even closing the live chat box and with an increasing number of businesses and organisations utilising live chat functions it’s likely you’ll be engaging with...

Web Design

Top 5 Principles For Creating A Great Shopping Experience

In order to create a great user experience many retailers need to gain an understanding of what it is that consumers want from their online shopping experience and the expectations that consumers have. While price is massively important in the battle for online sales and leads, for many, shopping online is appealing because of the experience it gives consumers; it...

Web Design

5 Tips For Designing A Professional Website For Your Business

Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it’s essential that you get your website right first time, utilising the tools you have available, in order to get the best site for your business. The key to a great website design is simple...

Web Design

Unconventional Ways To Boost Ecommerce Sales

Ecommerce is complex and ever changing, with many new platforms emerging and technology constantly advancing, allowing people to interact and buy online in new and diverse ways. With so much constant change, businesses are always finding new ways to expand their sales in unique and unconventional ways. If you’re looking to step out of your comfort zone and break...

Web Design

5 Effective Ways You Can Spring Clean Your Website

It might still be feeling pretty cold outside, but Spring has finally arrived, birds are singing, plants are growing and it’s likely that people are starting to plan their Spring cleaning. However Spring cleaning doesn’t have to be reserved for clearing out your wardrobes and tidying homes, in fact now is the perfect time to take a look...

Web Design

When I Can Get A Website For Free, Why Should I Pay For My Online Presence?

For many the thought of getting a website for free online can be tempting, with so many options out there for getting online for free, free website builders can seem like a win win, especially for those with a smaller budget or those looking to get more involved in the designing process. While free websites can be great for some...

Web Design

How Can I Improve My Website? 5 Practical Ways You Can Fix Your Website

By now you should know that your website is one of the most significant assets your business has to hand, working as a powerful marketing, sales and lead generation tool and something that shouldn’t be forgotten about or left to fall into disrepair. A decline in sales and leads could be due to many different factors, however it’s...

Web Design

3 Important Ingredients For Building Your Ecommerce Brand

While it might be easy to assume that your branding is simply a nice logo and a specific colour palette, in fact your branding is so much more. Your brand is defined by a number of factors, from your logo and colour scheme to your reputation and interaction, meaning that while your logo, company name and motto are essential, the...

Web Design

4 Essential Tips For Increasing Your Ecommerce Performance

Ecommerce is currently on the rise around the world, with millions of people globally heading straight to the internet to find the products they really want. With so much growth going on in the ecommerce world it’s important that ecommerce business owners, as well as ecommerce marketers look to continuously strive to reach new audiences and grow more sales...

Web Design

6 Most Common Ecommerce Mistakes & How They Can Be Avoided

With so many accessible, engaging and customisable ecommerce websites currently online and with so many people even opting to sell through online marketplaces like Ebay, Amazon and Etsy, focusing on the minor details has never been more important for online businesses looking for success. While selling online might appear to be an easy way to make money online, there are...

Web Design

Time For Change? Essential Reasons Your Website Needs A Redesign

These days both technology and design change within a space of a few months, what might have looked good a year a go can look stale and out of place in no time, leaving you with an outdated, uninspiring website, that could be scaring your visitors away. With only a matter of seconds to catch a user’s attention and...

Web Design

Ecommerce in 2017: Why Click & Collect Is The Way Forward

If you’ve been involved in any aspect of ecommerce in 2016 it’s likely you’ll have heard of the term click and collect, from retailers to consumer, click and collect has been increasingly used as an easier and more convenient delivery method, allowing customers to have their items delivered to a local collection point and picked up from there...

Web Design

Essential Web Design Trends To Try In 2017

Web design is constantly evolving, each year new trends are born, others disappear and many just continue to tick by. In 2016 flat design became the norm, video increased in popularity and responsive design finally became mandatory. With a new year comes new trends, new ideas and the potential to take your website to new heights. From colour and typography to...

Web Design

4 Common Ecommerce Problems You May Face and How To Overcome Them

Running an ecommerce store is no simple task, there’s a lot to think about, from your website design and marketing, through to dealing with your stock levels, shipping and monitoring your competition. With so many factors to consider, it’s likely you’ll face a number of problems on your way to ecommerce success. Whilst it sounds scary, unfortunately...

Web Design

Conversion Rate Optimisation in 2017: Our Top Predictions

The constant development and increasing competition of online stores, businesses and apps, has forced brands to be even more creative in their attempts to drive traffic, leads and conversions. These days conversion optimisation has quickly become a must for businesses who are looking to succeed online and is something that shouldn’t be ignored. With more focus likely to be...

Web Design

Proven Ways Your Ecommerce Store Can Drive Sales

With more people shopping online every year, selling your products and services online can be an effective way for your business to increase product awareness, boost your traffic and ultimately boost your sales. It’s important to remember that simply setting up an online store isn’t necessarily enough to drive your sales, today we’re going to look at...

Web Design

How Your Ecommerce Business Can Survive The January Sales Slump

While the Christmas period can be fun, exciting and busy for many businesses, with more visiting browsing your site, more sales opportunities and with more sales pouring in, unfortunately after a busy festive period you can often find your business slipping into a sales slump. Luckily it’s likely that your sales slump will pass and it’ll be a...

Web Design

User Interface in 2017: What We Can Expect

The technology and web world is fast moving and constantly changing, meaning it can be hard to keep up to date with the constant development and changing trends that are happening. As 2017 approaches, it’s time to start thinking about what’s next for the web and UI design and what you need to be implementing in the upcoming year.

Web Design

Ecommerce Website Design Trends You Should Know for 2017

2017 is in sight, new year is nearly upon us and with it comes new trends and changes within the design world. Website trends evolve every year and ecommerce websites are no exception, with more focus on the design and functionality of ecommerce stores and rapid changes in the devices we’re using to browse online, now is the time to...

Web Design

Christmas Ecommerce Tips: Boost Your Sales This Christmas

With just under a month to go until the big day there’s still plenty of time left to make the changes and improvements necessary to get your business ready for the Christmas period. From tightening your shipping process to speeding up your checkout process, there’s a number of simple and effective ways you can optimise your ecommerce experience...