Web Design
Insights
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Web Design
5 Ways To Decorate Your Website For Christmas
It’s that time of year again, Christmas is creeping closer by the day and by now it’s likely you’ll have at least thought about putting up your Christmas decorations. With high street stores seemingly having their decorations up since October, it’s likely that you’ll want your online business to feel just as festive as everyone...
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Web Design
5 Effective Ways To Optimise Your Payment Process
When it comes to your payment process you want to make it as easy as possible for your customers to pay for you items. Without an effective payment process you could risk not only losing customers and missing out on conversions, but it could be incredibly damaging to your reputation. Your payment process is crucial, it’s the final stop...
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Web Design
5 Best Practices For Checkout Optimisation
Your checkout is the most important aspect of your ecommerce store, without a fully optimised checkout and checkout process you store could be in for issues such as shopping cart abandonment, checkout errors and ultimately a loss of profit. If you’re looking to increase customer satisfaction, improve functionality and overall boost your sales then here’s 5 effective ways you...
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Web Design
The Importance of Website Testing
If you want a successful online business then it’s likely you’ve paid for a well designed, thought out website that offers your customers a great experience. If your customers aren’t using your site effectively and to its full potential then it means you aren’t offering your business’s full potential, which is why you need to...
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Web Design
5 Tips For Creating a Positive Customer Experience
These days consumers have more choice and more options of where to shop than ever before, no longer is shopping done solely on the high street, consumers now have the option to shop on independent ecommerce websites, online marketplaces and even through social media. Whilst these new developments are great for consumers looking for convenient ways to buy, it also...
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Web Design
The importance of great photography on your website
They say a photo can speak 1000 words, while you can invest in a beautiful website design, with carefully written content and seamless usability, if your photography isn’t good enough you might have wasted plenty of time and lots of money. Your photography is one of the most powerful elements of your website, allowing you to visually communicate with your...
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Web Design
8 Biggest ecommerce mistakes
Starting an ecommerce store can be hard and there’s often a lot to learn. however just because you’re new to the world of ecommerce doesn’t mean you should be making silly mistakes. Despite being one of the easiest ways to generate business, ecommerce can also be one the easiest things to get wrong and without a good...
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Web Design
A beginners guide to ecommerce: Everything you need to know!
With more people than ever shopping online, businesses need to invest in an online store in order to increase their reach and boost sales. Whether it’s solely running an online store, or incorporating online shopping into an already established brick and mortar location, ecommerce is no longer a luxury and is becoming a necessity. There are a number of...
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Web Design
How you can build an effective sports ecommerce website!
Worldwide there are thousands of online sports websites ranging from sports clubs telling you about their team and their achievements, to sports ecommerce stores selling uniforms, merchandise and tickets. With technology constantly evolving and more and more people choosing to head online to find information and products it makes sense to take your sports business online. Whilst it’s a...
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Web Design
Prepare for launch: 5 ways you can launch your website with a bang!
When is comes to launching your website there’s no time more important than your initial launch. This is the perfect time to establish your company, create some hype and encourage customer relationships from the get go. Unfortunately many businesses don’t understand the importance of their site launch, spending some time making sure it’s bug free and that...
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Web Design
Less friction, more sales: Remove friction from your customer journey
You’ve got the perfect product or service, you’ve set up your website, you’ve worked out how you’ll deliver your items, time to sit back, relax and let the sales roll in right? Or not. There might be one important thing you’ve forgotten which could hinder your sales as well as cost you money in the...
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Web Design
Should I show my prices? The benefits of showing your prices online
One of the most important and often controversial decisions in business is whether or not to post pricing information on your website. There are many business owners out there who are willing to do whatever they can to keep pricing information off their websites, however maybe it’s time to change that line of thought. There are many reasons why...
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Web Design
Should I build my own website? The cons of DIY designs
These days it’s not that difficult to design and build your own website. With the opportunity to buy hosting packages and domain names and a variety of platforms suitable for your business such as WordPress, Wix, Magento and Shopify you can be set up in a matter of hours. Except it’s not that simple and whilst building your...
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Web Design
Minimalist website design; Why sometimes less isn’t more!
Much like one page websites, minimalist websites have become quite the trend in recent years and with even the likes of popular apps such as Instagram embracing this new minimalist style, it’s something that will definitely not be going away any time soon. Minimalist design can be described as the inclusion of simply the essentials on a website, no...
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Web Design
How young people are changing the face of ecommerce
In the last decade the world of ecommerce has changed significantly, though the evolution of technology and advances in how ecommerce websites function, it’s safe to say ecommerce in 2016 has come a long way. However it’s the attitudes of consumers that could be one of the most influential part of how ecommerce is changing. People are shopping online...
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Web Design
5 common ecommerce mistakes you are making and ways you can avoid them!
Selling your products online can be an exciting process and a great way of generating business, however it isn’t without its problems, just because you’re available online doesn’t mean that customers are going to just appear. If you’ve launched your store and found that potential customers just aren’t buying then it’s possible you’ve...
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Web Design
The art of the flat lay and how to incorporate into your business!
You may have noticed a trend recently taking the internet by storm, whether you follow ecommerce trends or you’ve simply seen it on social media, you might have seen that people are now photographing their products in a fresh new way. Whilst the flat lay or ‘knolling’ has been around since the late 80s, it’s only in recent...
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Web Design
Ready for Launch? 10 things to consider before launching your ecommerce store
10. Know your audience Before you sell anything you need to know who it is you’re trying to appeal to and who you want to sell your products to. Audience research enables you to target the perfect audience for your company in order to achieve the results you want.
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Web Design
The importance of a good domain name for your website
Your company’s domain name is the first thing your customer will encounter when they discover your website and it’s one of the key things that will make your company stand out, with over half a billion domains in existence, a good domain is the difference between a successful business and sinking in to obscurity, so you need to...
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Web Design
10 biggest ecommerce mistakes
Ecommerce isn’t easy and there’s a lot to learn, but being new to the world of commerce doesn’t mean you should make silly mistakes. These simple mistakes can cost you customers, so let’s have a look at 10 of the biggest ecommerce mistakes that are made and how you can avoid them.
