21st Jun 2018

Leave It To The Professionals: Why Your Business Needs A Professional Website Designer

With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading tool for discovering information, making purchases and communicating with others. 

Not only does the internet play a large part in our personal lives, websites and online content also play a significant role in connecting businesses with their audience. Allowing them to generate leads, encourage sales, share contact information and even deal with customer service enquiries. 

Any business looking to drive sales, increase leads and ultimately compete online needs to have a professional website, those without, risk losing potential customers, resulting in a loss of sales and huge implications for the overall running of their company. 

With online visibility crucial for businesses, it’s essential that your website is well designed, functional and easy to find within search results. Which is why hiring a professional web designer is essential when it comes to developing your businesses website!

But why do you need a pro? 

Unique Design

When you hire a web designer you hire a professional who can create a website that is perfectly tailored to your businesses wants and needs. Website templates are available everywhere and whilst easy to access and install aren’t always the best idea. When you use a template you’re likely to be using a layout or design that’s been used by many others, meaning you won’t stand out from other businesses, especially ones in your sector.

Templates also often aren’t flexible enough to match the objectives of your website or business, which can make a website appear clunky, difficult to use and can make it seem like you haven’t thought out the idea behind your website, your content, business or your overall message. 

Better User Experience 

What you can’t get from a template or a website builder is a great user experience. As professionals, designers are trained to understand what users want from their online browsing experience, which allows them to create more flexible, intuitive designs. The more user-friendly a website is, the better the overall user experience will be.

By using a professional web designer or design team you can make great UX decisions from the beginning, helping appeal to users from the launch of your website, without having to rectify bad planning later down the line. 

Newer Technology 

Technology changes continuously, with new advancements made every single day, especially within the web design and web development industry. Professional website designers have access to plenty of technology and software, as well as being up to date with changes in the field. Sometimes, templates and site builders don’t take into consideration newer technologies, which can cause issues for your website and your business. 

A professional web designer can consistently change and update your website using the technology they develop your website on, not only this, but they usually will provide training into how you can do this yourself too, allowing you to keep up with the competition. 

Search Engine Optimisation

Appearing within search results is imperative within today’s competitive market and failing to appear within search pages can be detrimental to the success of your website. Search Engine Optimisation allows websites to show up within search engines for relevant search terms and keywords, allowing relevant audiences to find your website. 

Professional web designers and SEO specialists have an understanding of how to make your website much more search engine friendly, through both technical SEO and on page SEO, professional website designers. 

Hiring a professional website design company may seem like a costly investment, however, you need to see it as just that: An investment. 

The increased likelihood of success should outweigh the initial cost, not only helping your business generate sales but also improving your customer experience and increasing brand awareness. Many business owners don’t always see the significance of web design, often failing to see how important a well-designed website is for their success. 

Finding a professional web designer isn’t always easy,  if you’re unsure where to start, then why not speak to a member of our team today?

Article By
Sarah Seymour,
Published: 21st June, 2018
Categories: Web Design

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