29th Mar 2017

5 Tips For Designing A Professional Website For Your Business

Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it’s essential that you get your website right first time, utilising the tools you have available, in order to get the best site for your business. 

The key to a great website design is simple, you just need to understand what it is internet users are looking for online, understanding the design and functionality rules needed for creating the perfect website for your business. 

If you’re looking to increase exposure, boost traffic and generate sales, there’s a number of effective tips you need to know in order to do so, here’s how; 

Be Responsive 

In 2017 there are more people than ever before using mobiles and tablets to browse online, with many ditching desktop devices all together in order to use handheld devices. If you aren’t offering your website visitors a responsive, mobile optimised experience, then you could be damaging your business, driving mobile users away to more functional websites that cater to their needs. It’s also important to remember that Google looks better upon mobile websites, which is why it’s even more important to remember to make sure to optimise your website for mobile.  

Have A Clear Message

It’s hugely important that your brands message is projected for the world to see, meaning it needs to be clear, showing off what it is you do and why. By creating a site that showcases your company logo, your slogan and the key message of your brand within your web page, you can draw attention to what it is you have to offer. Your website is the best place to show off the message of your business and is often the first place many will head to in order to find out more about your business, so be sure to give them this!  

Keep It Simple

Your website needs to be easy to use, offering a quick and simple browsing process for your audience, one that can make them enjoy using your website and willing to return another time. In order for your business to be a success it’s a good idea to make sure that useful information is available at the click of a button, making information easily available and quick to find, keeping your customers happy, instead of confused or frustrated that what they want isn’t readily available.   

Give It Space 

It might have been once seen as a flaw in design, but these days it’s important to remember how important it is to include white space within your website design. Making sire you offer appropriate margins that can help with legibility and can help your audience focus on your text and image content, rather than everything being squashed together in a cluttered way. If your audience can’t find what they’re looking for it’s likely that they’ll leave, so by offering space you can give your audience room to look around, often making it much easier to find what they need. 

Have Your Own Identity 

It can be tempting to get inspiration from other websites and other businesses when looking to update or build your own site, however it’s important you still keep your own identity. Creating your own identity matters, your brand should be personal to you, with your own logo, colours and style, the last thing you want to do is copy the work of others. Having your own identity can help your business stand out from others, making your business separate from the rest and even potentially making your business look better than your competition, increasing your chances of sales. 

Don’t underestimate the power of your website, while you might think it’s just another tool for marketing your business, your website is the hub of your business, often the first place many will discover when looking for your business and to find out more about you, don’t let it disappoint. By following the above tips there’s no reason you can’t be generating even more leads, more traffic, more sales. helping your business thrive. 

Article By
Sarah Seymour,
Published: 29th March, 2017
Categories: Web Design

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