Marketing
Insights
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Marketing
Using Reddit For Effective Market Research: What You Should Know
With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most...
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Marketing
How To Write The Perfect Product Descriptions To Generate Sales
Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers...
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Marketing
3 Effective Ways Brands Can Use Humour Within Their Marketing
These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns...
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Marketing
Everything You Need To Know About Working With Influencers & Ambassadors
By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as...
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Marketing
5 Reasons Brands Should Be Using Gifs In Their Content Marketing
Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginners Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach...
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of todays technology in order to...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to...
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you...
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Marketing
What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing
With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay...
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Marketing
4 Creative & Fresh Spring Marketing Tips For Your Business
It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the...
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Marketing
How To Get Found On Google: The Ultimate Guide
One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using...
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Marketing
What Are The Benefits Of Digital Marketing?
With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of...
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Marketing
Stock Photography vs Custom Photos: Do’s & Don’t’s For Using Stock Imagery
Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to...
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Marketing
5 Ways Your Brand Can Feel The Love This Valentines Day
Love it or hate it, Valentines day is nearly upon us and with only a matter of days to go many businesses are beginning their...
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Marketing
Rules Of Engagement: Easy & Effective Customer Engagement Strategies To Boost Your Business
With the rise of social technology and mobile devices your customers have never been more powerful or more important. Through their ability to be constantly...
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Marketing
Safer Internet Day 2017: Top Tips For Staying Safe Online
February 7th marks the return of Safer Internet Day, something which takes place annually, where businesses and organisations join forces in order to promote the...
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Marketing
5 Leading Trends Shaping The Future Of Customer Experience
As consumers become more aware, they also become more empowered, meaning many businesses need to start becoming more customer centric, allowing customers to have more...
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Marketing
Effective Tips For Optimising Your Google Shopping Campaign
Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you...
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Marketing
Marketing & Memes: A Match Made In Hell?
Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used...
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Marketing
You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!
Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and businesses to try...
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Marketing
5 Great Ideas For Driving Sales This New Year
After the busy Christmas period it’s likely that in the new year you’re going to see a slight drop in traffic, leads and...
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Marketing
Why Your Business Needs To Be Online In 2017
Small business owners often make the mistake of thinking that they need to keep their business small in order to keep sustainable results, for many...
