Marketing
Insights
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you...
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Marketing
What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing
With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay...
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Marketing
4 Creative & Fresh Spring Marketing Tips For Your Business
It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the...
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Marketing
How To Get Found On Google: The Ultimate Guide
One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using...
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Marketing
What Are The Benefits Of Digital Marketing?
With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of...
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Marketing
Stock Photography vs Custom Photos: Do’s & Don’t’s For Using Stock Imagery
Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to...
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Marketing
5 Ways Your Brand Can Feel The Love This Valentines Day
Love it or hate it, Valentines day is nearly upon us and with only a matter of days to go many businesses are beginning their...
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Marketing
Rules Of Engagement: Easy & Effective Customer Engagement Strategies To Boost Your Business
With the rise of social technology and mobile devices your customers have never been more powerful or more important. Through their ability to be constantly...
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Marketing
Safer Internet Day 2017: Top Tips For Staying Safe Online
February 7th marks the return of Safer Internet Day, something which takes place annually, where businesses and organisations join forces in order to promote the...
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Marketing
5 Leading Trends Shaping The Future Of Customer Experience
As consumers become more aware, they also become more empowered, meaning many businesses need to start becoming more customer centric, allowing customers to have more...
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Marketing
Effective Tips For Optimising Your Google Shopping Campaign
Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you...
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Marketing
Marketing & Memes: A Match Made In Hell?
Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used...
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Marketing
You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!
Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and businesses to try...
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Marketing
5 Great Ideas For Driving Sales This New Year
After the busy Christmas period it’s likely that in the new year you’re going to see a slight drop in traffic, leads and...
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Marketing
Why Your Business Needs To Be Online In 2017
Small business owners often make the mistake of thinking that they need to keep their business small in order to keep sustainable results, for many...
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Marketing
How Video Marketing Can Benefit Your Business In 2017
Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find...
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Marketing
Actionable Ways You Can Turn Your Christmas Shoppers Into Year Round Customers [Updated]
The Christmas season is a pivotal moment for online businesses, not only is it the perfect time of year for increasing your traffic, sales and...
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Marketing
How To Plan A Successful Christmas Email Campaign
It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between...
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Marketing
Are Your Christmas Pay Per Click Ads Ready?
The Christmas season is quickly approaching and while you may be getting ready with you Christmas deals, landing pages and email marketing, there’s another...
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Marketing
Can You Deliver? Effective Christmas Shipping Tips To Get You Through The Season
As much as we might hate to admit it, Christmas is coming and with more and more shoppers retreating online to shop instead of the...
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Marketing
Black Friday & Cyber Monday 2018 – Everything You Need To Know
Over the last 5 years Black Friday and Cyber Monday have become two of the biggest shopping days of the year, not only in the USA...
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Marketing
Everything You Need To Know About Marketing To The Next Generation
In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials...
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Marketing
5 Ways To Effectively Market To Older Audiences
When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and...
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Marketing
SEO Trends You Need To Be Aware Of In 2017
The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see...
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Marketing
Multichannel Selling: 4 Ways To Increase Your Sales
The way in which businesses interact with customers continues to change, no longer do businesses rely on brick and mortar stores to increase sales, there...
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Marketing
5 actionable tips to drive back to school sales
Back to school season has proven to be an important time for online sellers. With so many students going back to school, sixth form and...
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Marketing
3 ways technology has changed the sports world
In recent times, technology has had a huge impact on almost every aspect of our society. There isn’t an industry out there which hasn...
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Marketing
Effective practices for Googles newest adwords changes!
So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads...
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Marketing
The ultimate guide to gifs and how to embrace them!
GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days...
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Marketing
Coke TV: Influencer innovation or obvious advertising?
A few months ago soft drink giant Coca Cola launched it’s new “CokeTV” Youtube channel, in a bid to reach out and connect with...
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Marketing
Email marketing: Push or pull marketing?
When it comes to marketing there are two different strategies, push and pull. Push marketing, a form of advertising which sends some kind of communication...
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Marketing
How email marketing can help promote your deal of the day!
A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited...
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Marketing
The art of emoji: Is it time to utilise emojis in your marketing?
Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji...
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Marketing
Leader of the pack: Why consumers keep going back to ASOS!
On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading...
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Marketing
The launch of Android Pay in the UK; everything you need to know
Google’s contactless payment system Android Pay has finally been launched in the UK. Working in a similar way to Apple Pay, Android Pay allows...
