Insights

Marketing

Everything You Need To Know About Working With Influencers & Ambassadors

By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as one of the most authentic and effective ways of marketing your business. Influencer marketing is just another way of utilising influencer marketing, allowing well known social media and celebrity influencers to help promote your business...

Marketing

5 Reasons Brands Should Be Using Gifs In Their Content Marketing

Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook and iMessage incorporated gif friendly software into their software, allowing people to easily and conveniently send gifs in the click of a button. Originating way back in the 80s, gifs have come a long way...

Marketing

The Pros Of Email Marketing For Your Business

Despite popular belief that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy, working as a fast, reliable and cost effective way of reaching out to both new and existing customers. Email marketing allows you to create more personal and targeted messages that can help you build more meaningful...

Marketing

Building An Effective Digital Marketing Strategy: A Beginners Guide

Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results and giving you an indication of what your business should be aiming for. Without a strategy it can be difficult to determine exactly what it is that you’re getting right and if the results...

Marketing

The 3 Major Benefits Of Using Personalisation In Digital Marketing

Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach out to them personally and develop a relationship with them. However, in recent years personalisation has become much more advanced, allowing for deeper customer relationships with more meaning, that can encourage more leads and sales...

Marketing

The Importance Of Looking After Your Online Reputation

Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society becomes even more open and businesses are forced to become even more transparent with audiences, having a reputation management plan is becoming increasingly important for all businesses and organisations.

Marketing

4 Most Common Misconceptions Marketers Need To Know About Young People

For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact of the consumer and marketing world. It’s no surprise that marketers have such a huge focus on this audience, with the majority of consumers falling into the 18-34 year old bracket and with a...

Marketing

5 Ways To Bring Your Email Marketing Campaigns Back To Life

Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of your brands and services, as well as increase conversions. Used widely by a range of businesses, from startups to fortune 500 companies, contrary to what many may believe, email marketing is still alive and continues to...

Marketing

5 Pay Per Click Myths That Could Be Costing Your Business

Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years, into one of the most valuable marketing tools your business could utilise. With many pay per click experts trying to cling onto outdated practices and ideologies and due to PPCs increasing significance, come even more...

Marketing

Ecommerce & Cross Channel Marketing: Everything You Need To Know

Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them to develop your services even more in order to create the best customer experience. It’s one of the most important elements of your marketing, yet continues to be overlooked by many business owners, who...

Marketing

How Retailers Can Capture The Attention Of Impulse Shoppers

Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing to purchase items spontaneously without thinking too much about it first. While brick and mortar stores have seemingly mastered the art of capturing impulse buyers with product placement and checkout items, ecommerce stores are often...

Marketing

What Is Fake News & What Can It Teach Us About Content Marketing?

Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake news. Spin stories, exaggerated truths and sensationalism, fake news isn’t a new phenomenon, for decades content creators have been creating less than authentic content in order to get more traffic and views. With more...

Marketing

Using Online Video For Marketing Your Business: Can It Work?

In the world we currently live in, it’s becoming more important than ever for companies to take advantage of today’s technology in order to create great quality and engaging videos that audiences will enjoy and that can promote your brand. With so many video marketing platforms available, including the rise in popularity of live streaming apps, there has...

Marketing

Conversion Rate Optimisation: A Beginners Guide

At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable. Through testing and analysis there are a number of ways you can alter and improve your website in order to create the best shopping experience for your audiences and ultimately improve your conversions. Conversion Rate...

Marketing

Business Blogs: Does My Business Need One?

There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up additional time, money and manpower, without a huge amount of return. However blogging can be hugely beneficial for businesses, with even the biggest retailers and brands, choosing to utilise their company blog in order to...

Marketing

How Can I Encourage User Generated Content? The Ultimate Guide

While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media strategy, one of the toughest jobs for social media marketers is finding a way to continuously create new and exciting content, that bring value to your audiences. As a business it’s likely that you...

Marketing

The Power Of Video: Why Do People Dislike Autoplay?

Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to automatically play sound as you scroll through your news feed, fading in and out as you come across videos and while Facebook appear to be feeling positive about this new plan, it’s safe to...

Marketing

Content Sharing & Storytelling: The Psychology Behind Online Sharing

One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content of other people. Every second there are people sharing content with each other online, but what exactly is it that makes us stop scrolling for a second and hit the share button? The answer might...

Marketing

How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales

Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you sales even more and encourage your audience to take action from your website, email or ad. Without an effective call to action there’s no way of moving your customers along the buying or enquiring...

Marketing

What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing

With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay. While it might have seemed much easier for online businesses to grow in recent years, for many, developing and growing their business has become much more challenging and difficult to understand. Working long hours trying...

Marketing

4 Creative & Fresh Spring Marketing Tips For Your Business

It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the air. As with every season, Spring offers a number of unique marketing opportunities for your business, from sales and promotions to email marketing ideas, there’s plenty of activities and events during the Spring season...

Marketing

What Are The Benefits Of Digital Marketing?

With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of online and digital marketing. For many however, taking the jump from traditional marketing methods such as TV and print can seem scary, with many thinking that traditional marketing works best and viewing digital marketing as...

Marketing

How To Get Found On Google: The Ultimate Guide

One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using Google each day to search for businesses just like yours, we know how important it is that you get found online. Getting your business found on Google can be tricky and knowing whether you’re...

Marketing

Stock Photography vs Custom Photos: Do’s & Don’t’s For Using Stock Imagery

Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to websites, when stock images are used correctly they can work effectively in helping engage audiences, establishing your message and can be an effective way to pad out your content. Despite often being viewed as cheesy...

Marketing

Rules Of Engagement: Easy & Effective Customer Engagement Strategies To Boost Your Business

With the rise of social technology and mobile devices your customers have never been more powerful or more important. Through their ability to be constantly connected, as well as the fact consumers can now find out relevant information within a matter of seconds, it’s about time brands started to think about how they can engage with and connect with...

Marketing

5 Ways Your Brand Can Feel The Love This Valentines Day

Love it or hate it, Valentines day is nearly upon us and with only a matter of days to go many businesses are beginning their promotions and working hard to make the most of it. From chocolates and flowers to clothes and jewellery, Valentines day offers many opportunities for businesses to increase sales during what would otherwise be a relatively...

Marketing

5 Leading Trends Shaping The Future Of Customer Experience

As consumers become more aware, they also become more empowered, meaning many businesses need to start becoming more customer centric, allowing customers to have more control during their shopping experience. By understanding what your customers are looking for and offering your customers a more tailored experience allows you to stay competitive and successful in the coming years. It’s not...

Marketing

Safer Internet Day 2017: Top Tips For Staying Safe Online

February 7th marks the return of Safer Internet Day, something which takes place annually, where businesses and organisations join forces in order to promote the safe use of the internet. Whilst primarily used to encourage safer internet use by young people, Safer Internet Day can be a great time to think about your own internet use and how you can...

Marketing

Effective Tips For Optimising Your Google Shopping Campaign

Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you can connect with customers at the very moment they are searching the web for your products, in a much more visual way than paid ads or text ads. While shopping campaigns are often lumped together...

Marketing

Marketing & Memes: A Match Made In Hell?

Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used commonly on Facebook, Twitter and even Instagram, with even brands opting to use brands to help increase engagement. For the most part memes are entertaining, due to how funny, sarcastic and attention grabbing they, which...

Marketing

You’ll Never Believe These Crazy Reasons Why Clickbait Is Killing Your Content Marketing!

Love it or hate it clickbait has become a huge deal in recent years, becoming yet another tool used by marketers and businesses to try and generate interest. These days no website is safe and it seems like nobody is above resorting to clickbait articles, titles and imagery to help encourage people to click on their links. With so many...

Marketing

5 Great Ideas For Driving Sales This New Year

After the busy Christmas period it’s likely that in the new year you’re going to see a slight drop in traffic, leads and sales. With customers well and truly spent up, avoiding anymore excess spending in order to pay off Christmas debts or even worse, customers returning items that they don’t want or need, for online retailers...

Marketing

How Video Marketing Can Benefit Your Business In 2017

Content marketing has become increasingly more visual over recent years, from infographics, to gifs through to videos wherever you go you’re likely to find more visual elements gain more views, more shares and are overall more engaging. With a new year coming, it’s safe to assume that content marketing will continue to change and develop even more over...

Marketing

Why Your Business Needs To Be Online In 2017

Small business owners often make the mistake of thinking that they need to keep their business small in order to keep sustainable results, for many expanding their business seems like it could be over-stretching and could result in more losses than profit. However in this day and age there’s no reason for small businesses to stay small, there’s...

Marketing

How To Plan A Successful Christmas Email Campaign

It’s officially December, Black Friday is behind us, Cyber Monday is out of the way, there’s no more distractions and nothing left between now and the big day itself, so your business needs to be prepared. If you haven’t already started planning your festive marketing campaigns, now’s the time, with huge brands starting their campaigns throughout...

Marketing

Are Your Christmas Pay Per Click Ads Ready?

The Christmas season is quickly approaching and while you may be getting ready with you Christmas deals, landing pages and email marketing, there’s another important marketing tool you really shouldn’t be ignoring this Christmas, your paid ads! If you’re looking to boost your visibility in time for Christmas, PPC ads can be an effective way of doing...