Insights

Marketing

Marketing Timeline: The Importance of Timing in Marketing

A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. It’s so easy to get lost in a sea of to-dos, and often, everything feels like a priority! This means when key dates arise, it can be a rush to get all of the content and assets needed...

Marketing

BFCM Campaign Planning: How to Supercharge Ecommerce Sales

BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers are looking for the best deals and discounts so you want to make sure your products are front and centre. Of course there’ll be lots of other brands doing exactly the same thing so...

Marketing

Generative AI In Marketing: Benefits and Strategies Explained

If you’re new to generative AI in marketing, or you’re wondering what all the fuss is about, then this blog post is for you. Marketers always have lots of different tasks to juggle whether that’s creating new content, analysing data and analytics, or crafting campaigns to better connect with their audience, the job of a marketer is...

Marketing

What Is the ‘Messy Middle’ and Why Should Marketers Care About It?

The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this is a chaotic loop where buyers carry out most of their journey as they explore different options to find the one that best fulfils their needs. Understanding this process is key for all marketers as...

Marketing

Benefits of Using Google Ads to Engage Your Audience and Drive Growth

Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether you’ve experimented with Google Ads in the past or you’re totally new to this marketing tactic, there are numerous reasons to invest in this platform. Google Ads offers businesses lots of opportunities to improve their brand visibility, gain a...

Marketing

YouTube Advertising: Why Is No One Talking About This?

Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video content. What started as a place we all flocked to hear a child yell that Charlie has bit his finger has how evolved into the biggest streaming platform in the world. Every minute, over 500 hours...

Marketing

Here’s Everything That Happened During The Super Bowl LVIII (Except The Actual Game)

If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th February. That’s right, it was the 2024 NFL Super Bowl. Hailed as one of the biggest sporting events in the world, the Super Bowl attracts a-list attendees, legendary half-time performers and over 100 million people tuning...

Marketing

The Superbowl Of Marketing Is Here: It’s The 2024 Superbowl

Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers, and multi-million dollar TV advertisements. Then there’s the excitement of the actual game. With over 113 million viewers tuning in year after year, it’s no wonder the Superbowl is a hotspot for marketing teams...

Marketing

Your Google Ads Marketing Guide To Black Friday 2023

What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few years. It’s also grown past people barging into physical stores to grab that heavily discounted TV and is now dominating the ecommerce space. This has made it the most crucial period of time on...

Marketing

Performance Max: Does It Actually Work?

Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using AI, machine learning and automation. For someone who has always been loyal to more manual-based strategies and just scratched the surface of what automated bidding can do, the thought of Performance Max initially was met...

Marketing

Google x AI: What Is It and Why Is Everyone Talking About it?

2023 has seen the introduction of a new phrase to our everyday vocabulary – AI. Standing for Artificial Intelligence, AI isn’t a new concept to the modern world, but the latest developments in this field have us gripped. You might have heard of ChatGTP, which was the one that started the new movement of AI in everyday life. It’s essentially...

Marketing

Tips For An Effective Black Friday PPC Campaign

Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the doors ready to fill their arms with heavily discounted items. Although this still happens in the high street, Black Friday has become the biggest date on the eCommerce calendar for online retailers and businesses. Users...

Marketing

How Local Businesses Can Adapt To New Shopping Habits With Google Shopping Ads

The Covid-19 pandemic has altered our daily lives dramatically over the past 18 months. We’ve created hacks for stopping our glasses from steaming up when we wear face masks. We’ve learned how to treat our dry, cracked hands from constant sanitising. And we’ve fought the urge of throwing our laptops across the room when our WiFi becomes ‘unstable...

Marketing

Tips for Local Durham Businesses to Promote Themselves Online This Christmas

The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is one demand that doesn’t seem to be dying, as people are sharing on social media to ‘take the pledge and shop local’ this Christmas. With the festive season quickly approaching, it’s time for...

Marketing

Your PPC strategy During and After Lockdown

As we head mid-way into May, the government has started easing the lockdown rules slightly, many shops are beginning to re-open and online businesses are beginning to market their products across Google again as a sense of normality has started to begin. A lot of businesses have been impacted by the pandemic, some have continued to promote their business through...

Marketing

How We've Helped Our Clients Survive COVID-19

There was a lot of uncertainty towards the end of March, with many businesses pausing all marketing due to COVID-19 and the lockdown. It was an understandable choice for some businesses but with the right product some businesses were able to continue, and ultimately made the best decision with it definitely paying off. We were able to work through the...

Marketing

How Businesses Can Succeed In The New World

With the way COVID-19 has changed how people shop, there are no signs that our shopping habits will not be forever changed. This is especially so for eCommerce, as these new behaviours will impact global retail and no one knows for sure how much the high street will be affected in a few months time. We are moving into a...

Marketing

Increase The Visibility Of Your Products With Free Google Shopping Listings

Google has announced free Google shopping listings in the US. The news came as many retailers with physical shops have seen a huge dip in profit during the Coronavirus pandemic with them having to close their stores. Large and small companies have experienced this, with companies like Primark seeing sales go from £650 million a month to zero. However, we have...

Marketing

How to help your business thrive online

With the UK on lockdown, what else is there for people to do whilst staying inside except to constantly be on our phones, scrolling through social media and browsing online shopping? It is a strange time for everyone at the moment, but if your business can still operate, you should be taking advantage of the fact that the whole country...

Marketing

Christmas marketing ideas to increase your ROI

Winter is coming, which means something very different to marketers and businesses than it does for Game Of Thrones Fans. It’s time to plan your Christmas sales and marketing strategies. It’s important to prepare for the festive season early, the most successful campaigns start in September or early October. Your competitors will be eagerly planning their campaigns and...

Marketing

How To Prequalify Your PPC Ad Traffic

Although higher click-through rates or more clicks and more conversions may look great on a report, what’s really important is that your clicks and conversions are from the right people. Unqualified conversions will not cut it. This is why you want to make sure that you are targeting the correct audience for conversions. You can do this by using...

Marketing

5 Types Of PPC Ads And How To Optimise Them

A pay-per-click campaign is the best way for your brand to get some recognition on the digital space. Unfortunately, it’s not as simple as you may think. There’s a lot that you need to understand before you can come up with an effective PPC campaign, which is what we’ll be discussing in this article. Here’s our...

Marketing

5 Tips on How to Improve the Design of Your PPC Landing Page

When you’re looking to design a landing page for a PPC campaign, it’s crucial to make sure that every aspect of it is as perfect as possible in order to see the most conversions. With that said, here are five tips on how to improve the design of your PPC landing page:

Marketing

The Power of PPC Advertising - What to know

There’s no doubt about it – the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies have emerged, allowing businesses to promote their products and services with the help of the internet. Two of the most common marketing strategies are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). While SEO makes use...

Marketing

3 Ways a PPC Management Agency Can Streamline Your Advertising

Google AdWords is one of the most effective ways you can promote your business, as it ensures that your website is visible to the broadest audience possible. However, it’s not as simple as you would think, as there are a number of things you need to be aware of to guarantee the success of your AdWords campaign. For example...

Marketing

Why You Should Partner With A PPC Agency

Pay-per-click (PPC) advertising is one of the best things you can do when your digital marketing campaign’s target is conversions, as it ensures that your business reaches the right audience. Instead of having to compete with other players in the game, you’re paying a premium price to ensure that your ads are seen first. The issue with PPC...

Marketing

Google Ads - 2019 Trends To Look Out For

Google Ads is forever changing as Google continues to update and improve their tools and features. This can make Google Ads difficult to keep up with and stay on top of the newest trends. Worry no more, as we have made it easier by breaking down the new trends that are currently making waves in Google Ads this year. We...

Marketing

Actionable Ways You Can Turn Your Christmas Shoppers Into Year Round Customers [Updated]

The Christmas season is a pivotal moment for online businesses, not only is it the perfect time of year for increasing your traffic, sales and ultimately profit but it’s also the perfect opportunity for your business to attract new loyal customers, who can be encouraged to return to your store even after the Christmas season is over. When it...

Marketing

Black Friday & Cyber Monday 2018 - Everything You Need To Know

Over the last 5 years Black Friday and Cyber Monday have become two of the biggest shopping days of the year, not only in the USA when it originates but also across the world. In recent years retailers in the UK have been utilising Black Friday and Cyber Monday, using the days to offer brilliant discounts and exclusive deals on their...

Marketing

Choosing A PPC Agency: Important Questions To Ask Prospective Agencies

Pay Per Click advertising is increasing in popularity with brands large and small choosing to use PPC in order to increase clicks and improve sales. With more brands opting to begin PPC campaigns, there’s also been an influx in PPC marketing companies and freelancers looking to help businesses grow. If you’re unsure whether your PPC agency is giving...

Marketing

Talking Transparency: Why We Need Transparency In Influencer Marketing

Influencer marketing has increased in popularity significantly over the past few years, with a host of huge brands getting involved with influencers in hopes to drive more sales and increase brand awareness. Mostly driven by the rising demand for trusted opinions and reviews, influencer marketing gives consumers to opportunity hear what others are thinking about a product before they try...

Marketing

Key Marketing Trends We Should Be Paying Attention To In 2019

Digital marketing is moving quickly and with new technologies and advancements emerging each day, it’s safe to assume that the industry won’t be slowing down any time soon. In order to keep generating the best results, businesses and marketing professionals need to stay ahead of the curve, looking forward to the following year in order to plan and...

Marketing

What Were They Thinking? Tips For Decrypting Search Intent

As business owners and marketers we depend on search engines to provide search results that are based on their intention and authority. For your digital marketing strategy to be successful not only does your content needs to be valuable, but you also need to be able to trust that search engines actually understand searchers intent. Search intent is the reason...

Marketing

Winter Is Coming: How Your Business Can Effectively Plan For Winter

September has arrived, the dark evenings are rolling in and the leaves are already starting to turn, which can only mean one thing, winter is on the way. With Autumn and Winter filled with a number of exciting events such as Halloween, Cyber Monday and Christmas, there’s a lot to look forward to and prepare for during the winter...

Marketing

Duplicate Content: The Key Issues You Need To Fix & How

Duplicate content is one of the biggest issues that many website and business owners struggle with at one time in their life. If there’s two or more pages hosting the same content, be it text or even an entire page being available through multiple URLs, this is an example of duplicate content. There are a number of reasons why...

Marketing

It’s Beginning To Look A Lot Like Christmas? Why Now Is The Time To Start Your Christmas Marketing! [Updated]

As consumers, it seems that Christmas starts earlier and earlier every year with decorations appearing in stores from around mid-October. While this may seem early for most people, for retailers, advertisers and marketers, Christmas starts even earlier! It may still be the summer and yes, we’re halfway through a heatwave, but there is no reason business owners shouldn’t...