Marketing
Insights
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Marketing
Best Brand Collaborations And How They Got It Right
Collaborating with a brand can be an impactful marketing strategy, so we’ll be looking at some of the best brand collaborations and how they...
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Marketing
LLMO for SEO: What It Means for Your Business (and Why An LLMO Agency Matters)
Understanding how Large Language Model Optimisation (LLMO) works for SEO is a key part of getting your brand found online. The way brands need to...
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Marketing
Traditional Keywords For PPC v. Keywordless Campaigns
The way that we search on Google is evolving rapidly, causing a shift in paid search keyword strategies and how keywords for PPC behave. A...
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Marketing
Google AI Overviews: What Are They & How Are They Affecting Your SEO?
If you’ve Googled anything in the last few months, you’ve definitely seen Google’s AI overview. It’s the snippet of information at...
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Branding • Marketing
Colour Psychology: Why It Matters and How To Make It Work
Do you know how impactful colour psychology is in design? Or how colour psychology in advertising really works? The truth is, you experience the impact...
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Marketing
How To Define Your Target Audience (With Free Audience Template)
When you’re looking to connect with your ideal customer, you need to know how to define your target audience. This might seem like a...
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Marketing
Cost Effective SEO Tips That Make An Impact
Cost effective SEO might sound like an unfamiliar concept to you. That’s because lots of businesses are sceptical about SEO as they think it...
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Marketing
The Hidden Power Of Chocolate Packaging Designs
Whether you’re looking to refresh your packaging, or curious about the latest trends, we’ll take you through the most unique chocolate packaging designs...
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Marketing
Easter Marketing Ideas to Spring Your Business to Success
An Easter marketing strategy isn’t nice to have – it’s a strategic tool that helps you maximise more sales during the Easter season. Regardless...
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Marketing
Branding vs Marketing: What’s the Real Difference?
Branding vs marketing. If you’re wondering what the difference is then you’ll not be the first. These two terms are used so often...
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Marketing
How to Create A Marketing Budget In 7 Steps
Creating a marketing budget is usually the task of a marketing manager or business owner if you’re a smaller brand. Whilst it’s one...
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Branding • Marketing
Understanding Your Brand Positioning: Why It Matters & How To Get It Right
Brand positioning is a crucial element to help you set your business apart from your competitors and also make your brand more memorable. The brands...
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Marketing
Klaviyo Email Marketing and Google Ads: The Perfect Duo
Email marketing and Google Ads campaigns are two of the most popular types of channels that you can use to grow your brand, attract new...
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Marketing
How to Create A Marketing Report In 5 Steps
A marketing report helps you work out what’s working and what’s not working so that you’re not spending money in the wrong...
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Marketing
Video Advertising Examples And What Makes Them Work
Video advertising examples are not hard to come by. Lots of brands recognise the importance of video advertising in communicating key messages and connecting with...
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Marketing
ChatGPT Search: How AI Can Increase Your Website Traffic
When it comes to using AI for business growth, ChatGPT search is your best friend. Whilst using standard ChatGPT is not a totally new phenomena...
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Marketing
The Greatest Movie Marketing Campaigns & What You Can Learn
Movie marketing campaigns have to be creative; they have to stand out and get through the noise that surrounds the film industry. When it comes...
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Marketing
Christmas Marketing Ideas: How to Boost Your Sales This Festive Season
We’re helping you take advantage of the biggest shopping season of the year by exploring some simple Christmas marketing ideas that can really boost...
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Marketing
Halloween Marketing Ideas: Top Tips For Spooky Season
As spooky season approaches, we’re collating some halloween marketing ideas to help you make an impact with your next campaign. You might be wondering...
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Marketing
Why Your Business Needs Long-Form Content for SEO (with long-form content examples)
If you’ve been thinking about trying long form content for SEO, but you’re not sure how this approach actually helps your business, keep...
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Marketing
Marketing Timeline: The Importance of Timing in Marketing
A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. It’s so easy...
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Marketing
BFCM Campaign Planning: How to Supercharge Ecommerce Sales
BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers...
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Marketing
Generative AI In Marketing: Benefits and Strategies Explained
If you’re new to generative AI in marketing, or you’re wondering what all the fuss is about, then this blog post is for...
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Marketing
What Is the ‘Messy Middle’ and Why Should Marketers Care About It?
The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this...
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Marketing
Benefits of Using Google Ads to Engage Your Audience and Drive Growth
Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether you’ve experimented with Google Ads...
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Marketing
YouTube Advertising: Why Is No One Talking About This?
Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video...
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Marketing
Here’s Everything That Happened During The Super Bowl LVIII (Except The Actual Game)
If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th...
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Marketing
The Superbowl Of Marketing Is Here: It’s The 2024 Superbowl
Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers...
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Marketing
Your Google Ads Marketing Guide To Black Friday 2023
What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few...
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Marketing
Performance Max: Does It Actually Work?
Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using...
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Marketing
Google x AI: What Is It and Why Is Everyone Talking About it?
2023 has seen the introduction of a new phrase to our everyday vocabulary – AI. Standing for Artificial Intelligence, AI isn’t a new concept to the...
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Marketing
Tips For An Effective Black Friday PPC Campaign
Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the...
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Marketing
Tips for Local Durham Businesses to Promote Themselves Online This Christmas
The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is...
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Marketing
How Local Businesses Can Adapt To New Shopping Habits With Google Shopping Ads
The Covid-19 pandemic has altered our daily lives dramatically over the past 18 months. We’ve created hacks for stopping our glasses from steaming up when...
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Marketing
Your PPC strategy During and After Lockdown
As we head mid-way into May, the government has started easing the lockdown rules slightly, many shops are beginning to re-open and online businesses are...
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Marketing
How We’ve Helped Our Clients Survive COVID-19
There was a lot of uncertainty towards the end of March, with many businesses pausing all marketing due to COVID-19 and the lockdown. It was...
