Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Rookie Ecommerce Mistakes You Should Avoid Making This Christmas [Updated]
Christmas is quickly approaching, serving as a hugely important time of year for online retailers, providing ecommerce stores with a number of sales and marketing...
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Marketing
Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!
Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With...
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Marketing
Get a better ROI – Why AdWords Is A Vital Part Of Your Marketing
Imagine being able to reach the perfect customer the minute they search for your products or services. Through targeted ads, that appear within Google Search...
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Marketing
Actionable Tips For Preparing Your Online Store For Christmas!
For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood...
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Marketing
The Importance Of Remarketing For Businesses!
Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding...
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Marketing
Everything You Need To Know About Google’s Mobile-First Indexing & How You Can Be Ready!
Mobile usage has increased significantly in recent years, becoming a huge focus for a number of brands, including for Google. With more people now conducting...
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Web Design
5 Telltale Signs Your Website Needs A Redesign
Your website acts as a 24-hour hub for your business, it’s where you can communicate with your audience, show off everything you have to...
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Marketing
Sell Your Products On Google Images – Google Extends Its Markups Into Image Results
Those searching for images on Google may have recently noticed results are appearing labelled with the word product, review or even recipe. This is part...
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Software Development
Does Bespoke Software Make Sense For My Business?
In recent years software solutions have become a necessary element of running a business and are used by thousands of businesses around the world to...
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Marketing
How Search Has Changed In 2017 & Why Your Business Strategy Needs To Change With It
As we reach the last few months of 2017 and rapidly move towards 2018, you may have noticed some changes within Google search pages or even changes...
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Web Design
5 Useful Tips For Choosing Your Domain Name
Choosing the right domain for your website is a crucial factor when it comes to the success of your business, if you make the mistake...
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Marketing
Content Marketing Matters: Why Are Companies Using Content Marketing?
Are you looking for new ways to generate leads and conversions? Do you struggle to reach out to audiences? If the answer to either of...
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Marketing
Important Content Marketing Cliches You Need To Avoid At All Costs
Content marketers have a responsibility to audiences, to provide valuable, entertaining and compelling content to others, encouraging them to take a specific action or to...
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Web Design
Accelerated Mobile Pages: Everything You Need To Know
Back in 2016 Google rolled out it’s accelerated mobile pages within search engine results, for many the change has probably gone unnoticed but what exactly...
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Marketing
3 Email Marketing Must Haves You Need To Consider For Your Campaigns
Email Marketing is an essential part of your inbound marketing strategy, allowing you to speak engage with customers in a way that can encourage clicks...
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Marketing
3 Reasons Your Business Isn’t Growing & What You Can Do To Fix It
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning” Imagine thinking you had everything lined up and organised, the...
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Marketing
Effective Ways Hotels & Booking Sites Can Increase Bookings This Summer
Often viewed as a traditional industry, the hospitality and tourism industry has been affected hugely by the growth and development of the digital world. With...
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Web Design
Whitespace In Web Design: Why It Actually Matters
“I don’t think there is anything wrong with white space. I don’t think it’s a problem to have a blank wall.” Whitespace...
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Marketing
Effective Marketing Tips You Can Learn From The World Of Pro Wrestling
Professional wrestling, sports entertainment, whatever you wish to call it, wrestling has made a huge impact on popular culture over the last 30 years, with a...
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Marketing
Top 3 Reasons Why Email Marketing Is Still An Effective Marketing Tool
When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to...
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Marketing
Using Reddit For Effective Market Research: What You Should Know
With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most...
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Marketing
How To Write The Perfect Product Descriptions To Generate Sales
Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers...
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Marketing
3 Effective Ways Brands Can Use Humour Within Their Marketing
These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns...
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Marketing
Everything You Need To Know About Working With Influencers & Ambassadors
By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as...
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Marketing
5 Reasons Brands Should Be Using Gifs In Their Content Marketing
Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook...
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Branding
The Importance Of Creating Brand Guidelines
It’s likely you’ve spent a great deal of time developing your website, creating the perfect message and building the perfect marketing strategy for...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy...
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Web Design
Why Isn’t My Ecommerce Store Converting? 5 Ways To Improve Customer Conversions
Ecommerce has created some huge opportunities for businesses across the globe, giving even the smallest businesses the opportunity to expand their reach, grow their audiences...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginners Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach...
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them...
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Web Design
How You Can Make Your Ecommerce Business More Environmentally Friendly This World Earth Day
April 22nd is World Earth Day, the one day of the year, organisations around the globe raise awareness of the worldwide environmental movement, helping many...
