Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
5 Important Reasons Your Ecommerce Business Needs A Business Plan
All too often a business plan is seen as an unnecessary and often boring chore, something that many business owners ignore in order to focus...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of todays technology in order to...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake...
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Web Design
5 Tips For Designing A Professional Website For Your Business
Your company website says a lot about your business, helping you give the best impression to any prospective audiences and customers, which is why it...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up...
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Branding
3 Effective Ways To Increase Brand Awareness
There are thousands of brands out there, all looking for a place in the public eye and looking for business, often making it difficult for...
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Web Design
Unconventional Ways To Boost Ecommerce Sales
Ecommerce is complex and ever changing, with many new platforms emerging and technology constantly advancing, allowing people to interact and buy online in new and...
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Web Design
5 Effective Ways You Can Spring Clean Your Website
It might still be feeling pretty cold outside, but Spring has finally arrived, birds are singing, plants are growing and it’s likely that people...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to...
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Marketing
How Can I Encourage User Generated Content? The Ultimate Guide
While you might think that building a your social media following and attracting an audience might feel like the hardest part of your social media...
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Web Design
When I Can Get A Website For Free, Why Should I Pay For My Online Presence?
For many the thought of getting a website for free online can be tempting, with so many options out there for getting online for free...
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Marketing
How Can I Write Engaging Call To Actions? A Guide To Boosting Your Sales
Buy Now. Sign Up. Find Out More. Call to actions are an essential part of your marketing strategy if you’re looking to push you...
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Branding
4 Simple Ways You Can Humanise Your Brand
Despite the obvious fact that your customers are people, there’s still so many businesses out there treating their customers like robots, using generic messages...
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Web Design
How Can I Improve My Website? 5 Practical Ways You Can Fix Your Website
By now you should know that your website is one of the most significant assets your business has to hand, working as a powerful marketing...
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Marketing
What’s Holding You Back? Easily Overlooked Factors Why Your Business Isn’t Growing
With online businesses growing more and more each year, it’s safe to say that ecommerce and web based businesses are officially here to stay...
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Web Design
3 Important Ingredients For Building Your Ecommerce Brand
While it might be easy to assume that your branding is simply a nice logo and a specific colour palette, in fact your branding is...
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Marketing
4 Creative & Fresh Spring Marketing Tips For Your Business
It may seem like only last week we were eating turkey and waiting for Santa, but March is finally here and Spring is in the...
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Web Design
4 Essential Tips For Increasing Your Ecommerce Performance
Ecommerce is currently on the rise around the world, with millions of people globally heading straight to the internet to find the products they really...
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Marketing
How To Get Found On Google: The Ultimate Guide
One of the most common questions we’re asked is “How do I get my website to show up on Google?” and with millions using...
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Marketing
What Are The Benefits Of Digital Marketing?
With the constant and rapid changes in technology, digital marketing is becoming more important than ever before, with many businesses now reaping the benefits of...
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Branding
Effective Ways Online Brands Can Target Holidaymakers During The 5 Stages Of Travel
The travel industry has changed rapidly over the last 20 years, with an increasing amount of travellers and holiday makers looking online to book their trips...
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Marketing
Stock Photography vs Custom Photos: Do’s & Don’t’s For Using Stock Imagery
Stock photos are everywhere online and are used widely by both big brands and small brands alike. From marketing campaigns to adding additional content to...
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Marketing
5 Ways Your Brand Can Feel The Love This Valentines Day
Love it or hate it, Valentines day is nearly upon us and with only a matter of days to go many businesses are beginning their...
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Web Design
6 Most Common Ecommerce Mistakes & How They Can Be Avoided
With so many accessible, engaging and customisable ecommerce websites currently online and with so many people even opting to sell through online marketplaces like Ebay...
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Marketing
Rules Of Engagement: Easy & Effective Customer Engagement Strategies To Boost Your Business
With the rise of social technology and mobile devices your customers have never been more powerful or more important. Through their ability to be constantly...
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Marketing
Safer Internet Day 2017: Top Tips For Staying Safe Online
February 7th marks the return of Safer Internet Day, something which takes place annually, where businesses and organisations join forces in order to promote the...
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Marketing
5 Leading Trends Shaping The Future Of Customer Experience
As consumers become more aware, they also become more empowered, meaning many businesses need to start becoming more customer centric, allowing customers to have more...
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Web Design
Time For Change? Essential Reasons Your Website Needs A Redesign
These days both technology and design change within a space of a few months, what might have looked good a year a go can look...
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Marketing
Effective Tips For Optimising Your Google Shopping Campaign
Google Shopping is one of the most effective and affordable ways to drive leads and generate sales for your online business. With Google shopping you...
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Web Design
Ecommerce in 2017: Why Click & Collect Is The Way Forward
If you’ve been involved in any aspect of ecommerce in 2016 it’s likely you’ll have heard of the term click and collect, from...
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Branding
Why Brands Should Be Making The Most Of Live Streaming
Towards the end of 2016 it became hard to ignore the increasing popularity of live streaming, with live streaming apps become more widely used and even...
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Web Design
Essential Web Design Trends To Try In 2017
Web design is constantly evolving, each year new trends are born, others disappear and many just continue to tick by. In 2016 flat design became the...
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Marketing
Marketing & Memes: A Match Made In Hell?
Memes are a massive part of the online experience, especially on social media channels. Memes have quickly become a huge part of the internet, used...
