19th Sep 2018

Blogging Basics: Should My Ecommerce Website Have A Blog?

Content marketing is having it’s moment in the spotlight at the moment, being used by a number of big brands to generate interest and revenue, as well as boosting search engine rankings. An ecommerce blog doesn’t just drive traffic to your site, there’s more to it than that, your ecommerce blog provides a number of exciting opportunities for your business. 

If you’re looking to take your ecommerce store to the next level in the upcoming year, we’ve highlighted the main benefits that all ecommerce businesses can gain from creating and maintaining their ecommerce blog. 

Develop Your Brands Voice

Starting a company blog on your shops website give you the chance to develop your brand’s voice and identity, allowing you to communicate your values, message and personality in a much more direct way. You blog lets you use copy, imagery, videos and graphics to share your message, as well as share engaging content. Through blogging you can start to place your business as a trustworthy and authoritative voice in your industry.

Your blog gives you the opportunity to connect with your customers, it lets you show them what makes you unique, as well as being a platform for you to showcase your products, services and offers. Through blogs you can be authentic with your audiences, creating content that they can engage with and that resonates with them and their individual needs. 

Improve Your SEO 

One of the biggest advantages of blogging is that it is a great way to improve search engine optimisation, helping your business show up higher up within search engine rankings. By using your blog to answer questions from customers you can actually target keywords that your customers would be searching for and have your blog article show up on Google for these topics. 

Your blog also allows you to create more website pages, thus creating more internal page links, including links to your homepage, your product pages and your about page. By updating your blog consistently Google will recognise that new updates are being made and see that your site is active, which can improve your search engine ranking as a result.  

Create Social Media Content 

Social media is an effective way to create content and generate hype around your brand. Through creating engaging blog posts and generating conversation with your audience about your products and business, not only will you have the opportunity to showcase what you dod, but you’ll also automatically have content to share on your social channels as well as your blog, a great way to increase your brands reach. 

Blog content is perfect for sparking conversation and promoting your products, but it’s also perfect for connecting your audience with your sales funnel. Once you’ve got your customers invested in your blog and what you have to say, they’re much more likely to pay attention to your products. hopefully turning your readers into buyers.

Promote Your Products 

Your blog needs to reflect your business, including your products! By showing off your products on your blog you can not only build internal links to your product pages but you can also give customers and potential customers a glimpse of the range of products you have to offer. A blog article that shows your audience what they can find from your new collection or that highlights your top sellers are both effective ways of encouraging readers to check out your products. 

With the Christmas period approaching it’s also a good idea to create articles based around the best stocking fillers or best gifts under £10, these types of article allow you to talk about your products and give your customers ideas about what great gifts they can give their loved ones this Christmas. 

Blogging is a great way to differentiate from your competition, it allows you to air your brands unique voice and well as provide your own thoughts and insights, helping you stand out from the crowd. Not only this, but blogging also allows you to naturally grow your traffic through search engine optimisation and social media sharing, increasing customer trust, brand recognition and ultimately sales. 

If you’re looking to benefit from blogging on your ecommerce website now is the time to start planning your next digital marketing strategy. 

Article By
Sarah Seymour,
Published: 19th September, 2018
Categories: Marketing

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