Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Accessible Website Design: Designing Websites For Disabled Audiences
Navigating the internet can be difficult for even the savviest of users, now imagine trying to navigate the web with a visual or hearing impairment...
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Branding
Choosing Your Logo: Play It Safe Or Stand Out From The Crowd?
A logo is the visual representation of a business, it incorporates everything a company stands for and forms this into a simple, easily identifiable shape...
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Marketing
Essential Tips For Getting Out Of Your Marketing Rut!
Everyone goes through highs and lows, both personally and professionally. In the marketing world these lows often come in the form of fewer customers, less...
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Branding
5 Mistakes To Avoid When It Comes To Logo Design
Intended to show personality, convey a message and be easily identifiable, a logo is arguably one of the most significant aspect of a brand. A...
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Web Design
Call To Action Design: Useful CTA Techniques Designed Increase Conversions
User interface design includes a number of different elements, each of them playing a significant role in the effectiveness of the user experience and conversion...
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Marketing
Interactive Email Design: Is This The Future Of Promotional Emails?
Email inboxes are becoming more and more crowded, even after the introduction of GDPR it still seems as though we’re being inundated with marketing...
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Web Design
Colour Psychology & The Art Of Using Colour In Design
There are colours in everything you see, in every moment of your life, but have you ever stopped and thought about how much impact these...
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Web Design
Whitespace In Web Design: What It Is & Why You Should Use It!
Sometimes all we need is breathing room. In fact, when it comes to website design, it’s a good thing to give your content, as...
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Web Design
4 Key Design Mistake You’re Making That Are Killing Your Business Goals
You might not realise this but design is a major factor in the success of your business, from your website design to your logo, to...
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Marketing
It’s Beginning To Look A Lot Like Christmas? Why Now Is The Time To Start Your Christmas Marketing! [Updated]
As consumers, it seems that Christmas starts earlier and earlier every year with decorations appearing in stores from around mid-October. While this may seem early...
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Marketing
The High Street Isn’t Dying, It Simply Needs To Evolve
Recently it seems like we can barely go one day without a big name high street brand announcing closures, staff cuts or simply collapsing. With...
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Web Design
Leave It To The Professionals: Why Your Business Needs A Professional Website Designer
With technology and digital media continue to develop each and every day, it’s safe to say that the internet has officially become the leading...
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Web Design
Scroll Hijacking: Why ‘Scrolljacking’ Is A Usability Nightmare
Scroll Hijacking or ‘Scrolljacking’ as it’s sometimes known by designers and developers, is a design choice that allows websites to control how you scroll...
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Marketing
Actionable Way You Can Turn You Audience Into Brand Ambassadors
The way consumers shop online has evolved hugely over the last 20 years, these days it takes a lot to impress a customer. With online shopping...
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Marketing
Combatting Content: Are You Overthinking Your Content Strategy?
If recent experience has taught us anything it’s that there are plenty of marketers and content writers out there fixated on creating the perfect...
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Marketing
The Power Of PPC: How We’re Increasing Conversions & Driving Traffic
Over the last few years, we’ve been focusing on the development and growth of our Pay Per Click services, carrying out the essential research...
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Marketing
Marketing To Niche Audiences: The Advantages & Disadvantages
In the small business world, finding a niche has become quite a talking point, with many business owners spending countless hours, researching and developing their...
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Marketing
Why Your PPC Campaigns Aren’t Working & Everything You Can Do To Drive Results!
PPC marketing can be one of the most effective ways in which you can grow your business, when it works well PPC can help encourage...
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Web Design
User Experience: What Is It & Why Should We Care?
The term ‘user experience’, dubbed UX for short, is thrown around a lot online, becoming a popular keyword within the discussion of website design and...
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Marketing
Giving Your Business A Seasonal Boost This Summer: A Beginners Guide
The sun’s out, the snow is gone, it finally looks like summer has arrived and with the great weather comes some great new opportunities...
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Marketing
Why Voice Search Isn’t The End Of SEO
Voice search is an emerging trend in the world of search and search engine optimisation. With the popularity of Alexa, Google Home and Siri growing...
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Marketing
Why Digital Marketing Is So Vital For Start-Up Businesses
Launching and running a start-up business is no small task, there’s hundreds of things to think about and plenty of things that need your...
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Web Design
Why Choose Bespoke Ecommerce?
In the last 10 years, ecommerce has evolved way beyond being a simple, convenient way to shop. These days retailers need to offer a personalised, unique...
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Web Design
UX Design In 2018: Everything We Can Expect
In this current landscape, there’s no denying the importance of great user experience. However, no matter how consistent or beautiful a design, technology is...
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Marketing
Video Marketing: What It Means For The Future Of Content Marketing
Over the last decade, the general online landscape has evolved quite significantly, with changes taking place across social media, online search and even with how...
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Marketing
A Beginners Guide To Remarketing: Getting Started
There’s no doubting that remarketing can be pretty powerful, for many it presents the opportunity to show off your ads to the best audience...
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Marketing
The Importance Of Page Speed For SEO & How It Can Be Improved
Often overlooked, page speed is an important element of website performance optimisation and something that all website owners and developers should be prioritising in the...
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Web Design
Exciting Developments We’re Looking Forward To In 2018
Last year was a huge one not only for us but also for the industry as a whole, with a number of significant changes and...
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Marketing
Why PPC Is An Essential Part Of Your Online Marketing Strategy
Pay Per Click, commonly known as PPC, is an essential tool for online businesses looking for success and is a strategy that should not be...
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Marketing
Omnichannel Selling In 2018: What Is The Future Of Omnichannel Retail?
2017 saw a huge amount of progress when it came to connecting channels and taking on an omnichannel approach to selling, with retailers across the globe...
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Marketing
Google RankBrain: A Guide To Ranking Highly In 2018
Since it’s original emergence in 2015, RankBrain has appeared multiple times within SEO news and has become a significant consideration in the world of SEO...
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Web Design
Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new...
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Web Design
Actionable Ways To Build Trust On Your Ecommerce Website
With the increase in phishing scams, malware and overall cyber fraud, these days consumers aren’t willing to take the risk when it comes to...
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Marketing
Ditch The Discounts: How You Can Grow Your Business Without Discounting
As an ecommerce business owner, you’re often likely to be tempted to discount your products thinking that this is a great way to encourage...
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Web Design
The Future Is Coming On: Web Design Trends To Know About in 2018
2017 has seen a number of impressive web design trends come to the forefront, from non-traditional design through to image-based design, there’s plenty of new...
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Marketing
5 Festive Marketing Mistakes To Avoid!
Your festive marketing efforts. When done correctly Christmas can be a great time to generate significant results, that could help you increase both sales and...
