Google AdWords is one of the most effective ways you can promote your business, as it ensures that your website is visible to the broadest audience possible. However, it’s not as simple as you would think, as there are a number of things you need to be aware of to guarantee the success of your AdWords campaign.
For example, you will need to think of the keyword strategy, web design, and bidding plan to ensure that you can maintain your budget without sacrificing the ROI of the overall campaign. This may be too much for your in-house marketing staff to keep up with. If you don’t want to hire another full-time employee, it may be a good idea to outsource your AdWords management work to a professional marketing agency.
If you don’t believe that delegating your AdWords work to a third-party agency is a good solution, here are three reasons why you should think otherwise:
1. They are more time efficient
AdWords strategy requires constant optimisation and adjustments, as it’s highly delicate and there are a lot of factors that can affect the outcome of the campaign. You have to keep track of many KPIs and market trends, using what you find to adjust your AdWords campaign. This can take up a considerable portion of your day, which may not be the best way for you to spend your working hours. A professional AdWords team can help you do this using only a fraction of the time that you would have spent doing it all by yourself.
2. They are much more scalable than an in-house team
AdWords campaigns are PPC-based solutions, which means that it will require a lot of work to optimise the settings to minimise the costs while maintaining the same ROI. You need to keep track of the KPIs and analytics and make manual adjustments to the settings to ensure that you’re making the most of your ad budget.
The issue with ads optimisation is that you need to see all the insights and use them to tweak your results until they’re where you want them to be. Don’t know how you can keep an eye on your current performance? AdWords experts have access to the best optimisation tools along with the manpower to keep track of many ad accounts, guaranteeing that all of them are yielding the best results possible.
When you consider the fact that working with an agency can cost no more or even less than hiring an in-house AdWords account manager, it’s quite easy to see why working with third-party service is a more sustainable solution. You won’t have to worry about paying for these tools or sparing office space to keep them around, which will allow you to spend that money, time, and space on other things that may add more value to your company.
3. They can help optimise the Google Shopping Feed
This is particularly important if you have an e-commerce site, as Google Shopping is a sales platform that has extraordinarily high conversion rates. Again, the success of your Google Shopping campaign depends on your ads setting and how you optimise your site for sales. A professional AdWords agency can come in and help you to optimise your product feed with minimal time and effort, which will allow you to see results very quickly.
They use data-driven approaches to adjust the feed and have a more thorough understanding of the market and the platform as a whole. This will ensure that they are able to deliver more consistent results and a higher conversion rate compared to the average marketer.
Moreover, they will be open to discussion and specifications, so you can be sure that they will always listen to your pleas and demands while offering honest opinions on how you can improve your overall campaign.
Discovery Design is a PPC management agency that optimises campaigns to improve conversions & bring in cost-effective high-quality traffic. Get in touch with us today to see how we can help.