When you’re looking to design a landing page for a PPC campaign, it’s crucial to make sure that every aspect of it is as perfect as possible in order to see the most conversions. With that said, here are five tips on how to improve the design of your PPC landing page:
1. Reduce the Load Time
The load time should be the first thing you think about when it comes to the landing page, as it plays a significant role in the user experience. When your site is slow, and every page takes more than five seconds to load, people will get frustrated and leave, never to return. This will result in a waste of time and money, so it’s crucial that you make everything as quick and responsive as possible. You should have the site optimised, including the image and video sizes to ensure a fast load time.
2. Make It Mobile-Optimised
Mobile browsing is a trend that’s expected to rise significantly within the next few years. Therefore, it’s imperative that you make a landing page that caters to both desktop and mobile viewers. One of the most convenient ways you can do this is by using responsive site design, which will help to automatically optimise the display to fit any screen size and operating system. This will help save a significant amount of time, money, and effort by not having to do everything manually.
3. Spend Time on UX Design
When you’re creating a PPC campaign, you have to remember that your goal is to appeal to the audience. While it may be necessary that your campaign generates as many conversions as possible, you still have to remember that the ads are an extension of your brand. If you focus only on conversions, you’re giving off the impression that your brand doesn’t care much about the audience. Therefore, you should make sure that you design your landing page with the customers’ needs in mind. We recommend that you make the CTA as visible as possible while presenting the value of the conversion to the audience; the conversion should be done within three clicks at most.
You don’t need a ton of content on your landing page. In fact, all you really need is content that will entice the audience to take action. A minimal landing page will make the site load faster and make it much easier to make your site feel like a part of your brand as well. If you have to fit dozens of features into one page, that will leave very little space to display the visual design of your site. If this is the case, the page may not look as official and credible as it should, which will lead to fewer conversions and a lower ROI.
5. Remember the Purpose
Each campaign has a specific goal that requires the landing page to have a different function according to the particular needs. You can’t launch a random landing page and hope that it sticks, as that’s not how you achieve the best conversions.
It’s important to have a clear purpose as to what you want the conversions to be and use that as a guideline for how you should design your landing page. For example, if you want people to sign up for your business, the content of the page should include something to show the audience that your service has something of value to offer. You can add the results of some case studies, testimonials, and reviews to show the viewers that they can get a lot of work done by working with you. On the other hand, if you want people to buy your new product, you will need high-quality photos and perhaps a video to showcase the item. A short video of the product in action will allow people to see what they can do with what you have to offer.
If you’re looking for a digital agency to help you design the landing page for your PPC campaign, Discovery Design is your best option. Get in touch with us today to see how we can help.