18th Apr 2019

The Power of PPC Advertising – What to know

There’s no doubt about it – the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies have emerged, allowing businesses to promote their products and services with the help of the internet.

Two of the most common marketing strategies are Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). While SEO makes use keywords to attain online visibility and to rank higher in the Search Engine Result Pages (SERPs), PPC advertising allows online advertisements to be highly visible on the Google page.

So much has been said about SEO and how powerful it is as a marketing tool. However, SEO alone will only get you so far. PPC is an equally beneficial tool in helping a business succeed. Beyond your business attaining online prominence and generating leads, PPC can also be instrumental to your overall success. Having said that, here are a few things that show how PPC can be such a powerful tool:

PPC is essential to your overall business goals

The use of PPC advertising is vital in leading a company to the attainment of its organisational goals. PPC can help you achieve quite a scope of marketing goals, whether it is brand exposure or e-commerce sales.

Conversion goals vary from business to business, depending on what they are trying to achieve. Fortunately, just about any conversion goal can be tracked with PPC ads. This tool is truly incredible for directing the right type of traffic to take the right type of action. PPC works alongside the sales funnel and pushing prospects further down the path to conversion.

PPC advertising is a complex process, yet its impact reaches far and wide. It all begins with the creation of an ad and ends with the successful generation of sales. Needless to say, it’s essential to overall business success.

PPC can be measured and tracked

One of the best things about PPC advertising is its ability to be measured and tracked. A measurable advertising scheme is important because you should be able to see how successful it is at any given time. There is no mystery as to your PPC performance. You can track and see where you stand in the online marketing domain at all times.

This is possible thanks to the Google Ads tool and Google Analytics. Through them, you are able to see the details of your PPC performance. These include impressions, clicks, and conversions (based on the defined business goals). These stats are readily available for you. You will see what kind of traffic and results they are driving for your budget. You will also be able to see what you have spent and what PPC has driven in terms of your end goals.

PPC allows quick entry and control

The good thing about online marketing is that no matter how behind you are, you can jump onto the online advertising bandwagon — that is, employ the use of PPC marketing. Unlike SEO that takes a lot of time and effort before you find your site in the right positioning and traffic, PPC lets you quickly cast a wide net to find new prospects who can turn into actual customers.

Once you join the PPC bandwagon, you will gain control. You ultimately have authority over a wide range of options as to how you would like to reach your potential customers. From keywords or placements to budget flexibility, you can always have control of your advertising endeavours. If you see an immediate result, you can scale up right away. Otherwise, you can take a hiatus with your advertising. The good news is that, with PPC, you can enter quickly and have control over the success of your advertising efforts.

Discovery Design is a PPC management agency that optimises campaigns to improve conversions & bring in cost-effective high-quality traffic. Get in touch with us today to see how we can help.

Article By
Jack Stanness, Content Creator
Published: 18th April, 2019
Categories: Google Ads Marketing

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