Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Web Design
Web Design Trends Businesses Should Consider in 2022
A website’s design accounts for nearly 95% of a visitor’s first impression of your business, which is a core component of driving traffic and...
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Web Design
Top Essential Pages to Include in a Good B2B Website
Building a website for business-to-business (B2B) communication is challenging. Communication between businesses is essential to business transactions, so web designers must know which pages...
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Software Development
How To Build a Custom CRM – Our Guide
Marketers used to say that anything that could be automated should be automated. A customised customer relationship management (CRM) software helps automate aspects of business...
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Web Design
5 Top Modern Web Design Trends
Web design trends evolve with society’s preferences. For instance, before smartphones were widely available, most people favoured bright, colourful interfaces because they were engaging...
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Marketing
Tips For An Effective Black Friday PPC Campaign
Originating in America, Black Friday happens on the Friday after Thanksgiving as an unofficial holiday when stores slash their prices and shoppers storm through the...
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Web Design
Tips For Local Businesses: Is Your Website Losing You Customers?
With the UK entering a second lockdown, non-essential stores are being forced to close once again just as the Christmas shopping season begins. It’s...
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Marketing
Tips for Local Durham Businesses to Promote Themselves Online This Christmas
The National Lockdown in March saw a surge in people shopping local and supporting independent businesses, especially when it came to online shopping. This is...
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Marketing
How Local Businesses Can Adapt To New Shopping Habits With Google Shopping Ads
The Covid-19 pandemic has altered our daily lives dramatically over the past 18 months. We’ve created hacks for stopping our glasses from steaming up when...
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Web Design
We Can Build More Than Your Website
We believe that each part of a business’ journey is unique to them. From web design and branding, to marketing and advertising. There is no...
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Marketing
Your PPC strategy During and After Lockdown
As we head mid-way into May, the government has started easing the lockdown rules slightly, many shops are beginning to re-open and online businesses are...
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Marketing
How We’ve Helped Our Clients Survive COVID-19
There was a lot of uncertainty towards the end of March, with many businesses pausing all marketing due to COVID-19 and the lockdown. It was...
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Marketing
How Businesses Can Succeed In The New World
With the way COVID-19 has changed how people shop, there are no signs that our shopping habits will not be forever changed. This is especially...
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Web Design
Click & Collect during COVID-19
During the pandemic, deliveries have been soaring for essential products like groceries. Supermarkets and farmers markets have adapted to the current situation and set up...
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Marketing
Increase The Visibility Of Your Products With Free Google Shopping Listings
Google has announced free Google shopping listings in the US. The news came as many retailers with physical shops have seen a huge dip in...
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Marketing
How to help your business thrive online
With the UK on lockdown, what else is there for people to do whilst staying inside except to constantly be on our phones, scrolling through...
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Branding
Why branding is the biggest investment you’ll make in business
Investing in your brand is arguably the biggest investment you will make in your business. Branding is the face of your business and the way...
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Marketing
Christmas marketing ideas to increase your ROI
Winter is coming, which means something very different to marketers and businesses than it does for Game Of Thrones Fans. It’s time to plan...
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Marketing
How To Prequalify Your PPC Ad Traffic
Although higher click-through rates or more clicks and more conversions may look great on a report, what’s really important is that your clicks and...
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Marketing
5 Types Of PPC Ads And How To Optimise Them
A pay-per-click campaign is the best way for your brand to get some recognition on the digital space. Unfortunately, it’s not as simple as...
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Marketing
5 Tips on How to Improve the Design of Your PPC Landing Page
When you’re looking to design a landing page for a PPC campaign, it’s crucial to make sure that every aspect of it is...
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Marketing
The Power of PPC Advertising – What to know
There’s no doubt about it – the times have changed. Digital marketing can help you exceed your marketing goals. More and more digital marketing strategies...
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Marketing
3 Ways a PPC Management Agency Can Streamline Your Advertising
Google AdWords is one of the most effective ways you can promote your business, as it ensures that your website is visible to the broadest...
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Marketing
Why You Should Partner With A PPC Agency
Pay-per-click (PPC) advertising is one of the best things you can do when your digital marketing campaign’s target is conversions, as it ensures that...
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Marketing
Google Ads – 2019 Trends To Look Out For
Google Ads is forever changing as Google continues to update and improve their tools and features. This can make Google Ads difficult to keep up...
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Web Design
Boost Your Growth In 2019 With A New Website
As we enter the new year full of positivity we set ourselves personal resolutions and goals to improve our lives at home, with family and...
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Web Design
Actionable Tips For Next Level Ecommerce Website Design
In 2018 we do pretty much everything online – banking, socialising and even shopping. With our entires lives online, now is arguably the best time to be...
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Marketing
Choosing A PPC Agency: Important Questions To Ask Prospective Agencies
Pay Per Click advertising is increasing in popularity with brands large and small choosing to use PPC in order to increase clicks and improve sales...
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Web Design
Save Your SEO – Web Design Mistakes That Can Ruin Your SEO
As technology, design, expectations and trends change over time, a website redesign allows your business to remain trendy and competitive in the ever-growing online marketplace...
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Marketing
Talking Transparency: Why We Need Transparency In Influencer Marketing
Influencer marketing has increased in popularity significantly over the past few years, with a host of huge brands getting involved with influencers in hopes to...
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Marketing
What Were They Thinking? Tips For Decrypting Search Intent
As business owners and marketers we depend on search engines to provide search results that are based on their intention and authority. For your digital...
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Web Design
Blogging Basics: Should My Ecommerce Website Have A Blog?
Content marketing is having it’s moment in the spotlight at the moment, being used by a number of big brands to generate interest and...
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Web Design
4 Simple Ways You Can Optimise Your Landing Page For Conversions
Your landing page is arguably one of the most important parts of your online sales funnel – it’s where you turn website visitors into sales...
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Marketing
Key Marketing Trends We Should Be Paying Attention To In 2019
Digital marketing is moving quickly and with new technologies and advancements emerging each day, it’s safe to assume that the industry won’t be...
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Marketing
Winter Is Coming: How Your Business Can Effectively Plan For Winter
September has arrived, the dark evenings are rolling in and the leaves are already starting to turn, which can only mean one thing, winter is...
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Web Design
Future Web Design Trends To Look Out For – 2019
A lot can change in 12 months, especially in the complex and dynamic world of web design. With the web design field developing rapidly every year...
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Marketing
Duplicate Content: The Key Issues You Need To Fix & How
Duplicate content is one of the biggest issues that many website and business owners struggle with at one time in their life. If there’s...
