14th Jan 2022

Top Essential Pages to Include in a Good B2B Website

Building a website for business-to-business (B2B) communication is challenging. Communication between businesses is essential to business transactions, so web designers must know which pages to put on their clients’ websites in order to conduct business. However, many pages are needed for a working website, so choosing which ones are essential for successful B2B websites.

But which ones should you choose? If you are faced with this question, read on! In this article, you will learn which pages will have the most impact on the success of a B2B website.


Top Essential Pages to Include in a Good B2B Website

1 – Homepage

The homepage of your website should be the central hub for all company information, a feature-rich landing page that your clients can use to find out about your company. The homepage should be accessible at both domain.com and www.domain.com. Make sure to provide the most important information about your company on this landing page.


2 – Contact

This page provides a direct link to a contact form. Many small businesses have a contact page with email and contact phone number information. After the homepage, this page is the most trafficked page on the website.


3 – Services

This page provides a list of all the services your company provides. This is the first page your inquiries will visit before checking out the rest of your site. Your clients will want to know what services you offer them before deciding to do business with you.


4 – About Us

This is a brief description of your company. Include the company history, founder information and any awards your company has won. Remember to include links to social media sites because it is becoming increasingly important for businesses to build their online presence.


5 – Blog

The website is a platform for a business to share its knowledge with potential clients. A blog page is a must-have for your website. Don’t limit your blog to your company’s only news. Include content that will benefit your customers and prospective customers, such as articles about industry trends, product information and general industry tips.


6 – FAQ

Frequently Asked Questions (FAQ) pages are essential for small businesses to build trust with their potential clients. A good FAQ page should answer questions that are frequently asked by clients. This page should also contain a blog page that provides the most recent blog posts that contain the most relevant information to your business.


7 – Product

Product pages are great for selling to clients. This is where you will provide your product information, pricing and shipping information, and should also include a slideshow with images of your products.


8 – Event Calendar

By including an event calendar on your website, you can show what events your company is hosting and how to register for them.



These eight pages will help you drive traffic to your site. They are all essential for building a successful B2B website. With a well-designed B2B website, your business will be able to establish a successful communication channel with your clients, resulting in more profitable business deals. These pages will more than likely help businesses reach this goal.

If you would like more information about building a B2B website for your business, contact Discovery Design. We offer website design, search engine optimisation (SEO) services, web design, and digital marketing solutions. Contact us today!

Article By
Anna Stewart, Digital Marketing Strategist
Published: 14th January, 2022
Categories: SEO

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