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Good Qualities of a Well-Designed E-Commerce Website

If you have a website, then you have an online store. However, there are many different types of online stores. There are even some vintage e-commerce sites still around today! To create a compelling electronic storefront that will convince potential customers that your products are worthy of their business, it helps to think about what makes a well-designed online storefront. In this article, we’ll explore nine specific factors that are common to modern designs. This blog post may serve as an informative backdrop for anyone looking to develop their own website.

Good Qualities of a Well-Designed E-Commerce Website

1 – Simple to use

The internet is already filled with too many sites that are confusing and complex. You want your customers to be able to find your products, and thus, it’s important to keep your site simple and easy to navigate. The site should be logically arranged so that visitors can find the information they need.


2 – Responsive

If someone is using a small mobile device, it’s important for your site to change its layout to accommodate the smaller screen. This is called responsive design. It’s always a good idea to ensure that your site will work well with all devices.


3 – Has a clean layout

As mentioned, there are a lot of websites out there. As such, you want the design of your site to be clear and attractive. It helps to have a clean layout, with lots of space. Coloured text, images and boxes make it easier for visitors to see what all of the offerings are.


4 – Offers easy checkout

Your customers shouldn’t have to complete a dozen forms to buy your product. If you have more than one product, you should have an option to add the rest to a customer’s cart for purchasing. Make sure the checkout process is easy to use and that it requires as few steps as possible. This will make customers more likely to buy from you.


5 – Features good quality pictures

If you’re selling a product, then you want your customers to see it like a product on a shelf in a store. Images of the item being sold are a great way to show off what you’re selling. A good quality image will make it easier for people to see what kind of product they’re buying. If your pictures are grainy or dark, then people will have a harder time deciding whether or not they want to buy what you’re selling.



That’s just the beginning of this list. However, these five factors are some of the most important considerations that you can use when planning your online storefront. With these as a starting point, you can develop your own plan for developing your online store.

Should you be in need of web design services in Durham to improve your website, come to Discovery Design. We’re a professional web design company based in Durham in the North East of England. We provide businesses with innovative digital marketing and design solutions for achieving more online.

Article By
Anna Stewart, Digital Marketing Strategist
Published: 31st March, 2022
Categories: Web Design Ecommerce

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