Insights

Marketing

Essential Tips For Getting Out Of Your Marketing Rut!

Everyone goes through highs and lows, both personally and professionally. In the marketing world these lows often come in the form of fewer customers, less sales and a general lack of inspiration, impacting not only marketing performance, but also the performance of your business as a whole. When you find yourself at a low point, you need to act quickly...

Marketing

Interactive Email Design: Is This The Future Of Promotional Emails?

Email inboxes are becoming more and more crowded, even after the introduction of GDPR it still seems as though we’re being inundated with marketing emails, email updates and newsletters. With so many emails being received each year it can be tough for those looking to reach out to stand out from the crowd, especially as businesses and organisations are...

Marketing

The High Street Isn’t Dying, It Simply Needs To Evolve

Recently it seems like we can barely go one day without a big name high street brand announcing closures, staff cuts or simply collapsing. With retailers facing rising costs, the development of retail parks and economic changes, as well as keeping up the development of technology, it’s safe to say traditional high street sales are fighting a constant battle...

Marketing

Actionable Way You Can Turn You Audience Into Brand Ambassadors

The way consumers shop online has evolved hugely over the last 20 years, these days it takes a lot to impress a customer. With online shopping so readily available and delivery becoming quicker than ever, businesses need to be ahead of the game when it comes to offering effective customer service, as well as growing their customer base. Most business owners...

Marketing

Combatting Content: Are You Overthinking Your Content Strategy?

If recent experience has taught us anything it’s that there are plenty of marketers and content writers out there fixated on creating the perfect content, not settling for anything less that than. The truth of the matter, however, is that content doesn’t have to be game-changing or revolutionary and it’s never going to be perfect and that...

Marketing

The Power Of PPC: How We’re Increasing Conversions & Driving Traffic

Over the last few years, we’ve been focusing on the development and growth of our Pay Per Click services, carrying out the essential research and continually expanding our knowledge when it comes to carrying out PPC work for our clients. Throughout this time we’ve experimented with many new ideas in order to develop a service that not only...

Marketing

Why Your PPC Campaigns Aren’t Working & Everything You Can Do To Drive Results!

PPC marketing can be one of the most effective ways in which you can grow your business, when it works well PPC can help encourage sales, drive traffic and increase brand awareness. However, when your PPC campaigns aren’t working as well as expected it can become a much more frustrating affair. On the surface, creating an AdWords or PPC...

Marketing

Why Voice Search Isn’t The End Of SEO

Voice search is an emerging trend in the world of search and search engine optimisation. With the popularity of Alexa, Google Home and Siri growing more and more upon each year, it’s predicted that by 2020 more than half of all searches will be performed as voice search. As an easy, quick and effective way of performing searches, voice search...

Marketing

Why Digital Marketing Is So Vital For Start-Up Businesses

Launching and running a start-up business is no small task, there’s hundreds of things to think about and plenty of things that need your attention. From the initial launch, managing the product and dealing with payments, through to running your website and monitoring your social media accounts, there’s a lot to consider – everything requires attention. With so much...

Marketing

Marketing To Niche Audiences: The Advantages & Disadvantages

In the small business world, finding a niche has become quite a talking point, with many business owners spending countless hours, researching and developing their business strategy in order to create their own niche, one that is not only in line with the company goals, but one that can also help reach the targeted audience. But what is a niche...

Marketing

Giving Your Business A Seasonal Boost This Summer: A Beginners Guide

The sun’s out, the snow is gone, it finally looks like summer has arrived and with the great weather comes some great new opportunities for businesses looking to get ahead during what is typically a seasonal lull in sales, leads and general business activity. While not every industry slows down in the summer months, for those that do it...

Marketing

Video Marketing: What It Means For The Future Of Content Marketing

Over the last decade, the general online landscape has evolved quite significantly, with changes taking place across social media, online search and even with how people interact with digital content. These days audiences are phasing out typical desktop devices and instead picking up their phones and tablets to browse the web, shop online and watch videos, to name just a...

Marketing

A Beginners Guide To Remarketing: Getting Started

There’s no doubting that remarketing can be pretty powerful, for many it presents the opportunity to show off your ads to the best audience and when ran correctly can be a beneficial way of increasing both sales and leads. Remarketing campaigns let businesses connect with their target audience even after they have left their website by showing them ads...

Marketing

The Importance Of Page Speed For SEO & How It Can Be Improved

Often overlooked, page speed is an important element of website performance optimisation and something that all website owners and developers should be prioritising in the upcoming year. If you’ve ever spent time waiting for a webpage to load, you know that a slow website can be annoying for your audience, but it can also have a negative impact on...

Marketing

Google RankBrain: A Guide To Ranking Highly In 2018

Since its original emergence in 2015, RankBrain has appeared multiple times within SEO news and has become a significant consideration in the world of SEO. Recently, Google announced that RankBrain had become Google’s third-biggest ranking signal, meaning it has now become even more important than ever before. Previously Google has always been tightlipped about its algorithms and their updates, so...

Marketing

Omnichannel Selling In 2018: What Is The Future Of Omnichannel Retail?

2017 saw a huge amount of progress when it came to connecting channels and taking on an omnichannel approach to selling, with retailers across the globe realising the importance of merging their stores with online platforms, sales channels and social media sites. This year it’s likely that even more will be looking to integrate with the relevant channels in order...

Marketing

Why PPC Is An Essential Part Of Your Online Marketing Strategy

Pay Per Click, commonly known as PPC, is an essential tool for online businesses looking for success and is a strategy that should not be overlooked in favour of SEO and social media marketing. While these can be effective ways to market your business when used as part of a larger strategy, there’s no denying that PPC is becoming...

Marketing

Ditch The Discounts: How You Can Grow Your Business Without Discounting

As an ecommerce business owner, you’re often likely to be tempted to discount your products thinking that this is a great way to encourage sales and drive business growth, as well as keep your bargain hunting customers happy after all isn’t cheaper always better? From sales to coupon codes, discounts are everywhere online, with even huge brands resorting...

Marketing

5 Festive Marketing Mistakes To Avoid!

Your festive marketing efforts. When done correctly Christmas can be a great time to generate significant results, that could help you increase both sales and leads. However, when your marketing campaigns aren’t done correctly you could end up hurting your business for much longer than just the Christmas period. Today we’re looking at some of the marketing mistakes...

Marketing

Actionable Tips For Preparing Your Online Store For Christmas!

For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood is you’re probably about to hit the busiest time of year, meaning it’s important that your website is working as well as it can be, in order to provide the best experience for...

Marketing

Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!

Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With consumers already starting their Christmas shopping you don’t want to miss an opportunity, which is why it’s a good idea to start thinking about launching your Christmas Pay Per Click campaign right about...

Marketing

Get a better ROI - Why AdWords Is A Vital Part Of Your Marketing

Imagine being able to reach the perfect customer the minute they search for your products or services. Through targeted ads, that appear within Google Search Results, you can show your products or services off to users who are searching for exactly what you have to offer. If you aren’t currently using Google AdWords, perhaps it’s time to take...

Marketing

The Importance Of Remarketing For Businesses!

Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding on a keyword and essentially hoping for the best. With more options becoming available for PPC advertising, remarketing has become a popular option when it comes to pay per click marketing. In fact remarketing is...

Marketing

Everything You Need To Know About Google’s Mobile-First Indexing & How You Can Be Ready!

Mobile usage has increased significantly in recent years, becoming a huge focus for a number of brands, including for Google. With more people now conducting searches on a mobile device, it makes sense that Google would start prioritising mobile usage over desktop. Back in 2016, Google announced it’s mobile-first indexing system which takes into account a website’s mobile page...

Marketing

Sell Your Products On Google Images - Google Extends Its Markups Into Image Results

Those searching for images on Google may have recently noticed results are appearing labelled with the word product, review or even recipe. This is part of Google’s new markup feature, introduced in early August. This new feature aims to allow searchers to discover more than just the images within results, with the new labels showing that there is much...

Marketing

How Search Has Changed In 2017 & Why Your Business Strategy Needs To Change With It

As we reach the last few months of 2017 and rapidly move towards 2018, you may have noticed some changes within Google search pages or even changes with your own SEO practices, perhaps they are no longer giving you the best results, with your existing tactics leaving your results stagnant. Each year Google makes hundreds of changes to its algorithms, many of...

Marketing

Important Content Marketing Cliches You Need To Avoid At All Costs

Content marketers have a responsibility to audiences, to provide valuable, entertaining and compelling content to others, encouraging them to take a specific action or to at least leave them thinking even after finishing reading your content. The entire purpose of content marketing, like all other forms of marketing, is to make your business stand out from others online. These days...

Marketing

Content Marketing Matters: Why Are Companies Using Content Marketing?

Are you looking for new ways to generate leads and conversions? Do you struggle to reach out to audiences? If the answer to either of these questions is yes, then perhaps content marketing is the solution you need. With the constant evolution of the way we consume media, advances in technology and growing diversity in demographics, it’s no shock...

Marketing

3 Email Marketing Must Haves You Need To Consider For Your Campaigns

Email Marketing is an essential part of your inbound marketing strategy, allowing you to speak engage with customers in a way that can encourage clicks and conversions and helping build a relationship with your audience. No matter how long you’ve been dabbling in email marketing, in order to create a high impact email marketing campaign there’s a lot...

Marketing

3 Reasons Your Business Isn’t Growing & What You Can Do To Fix It

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning” Imagine thinking you had everything lined up and organised, the perfect business plan, a great customer base and a needed product or service, but then checking the numbers to discover they’re still the same they’ve always been. Unfortunately, this is the reality for...

Marketing

Effective Ways Hotels & Booking Sites Can Increase Bookings This Summer

Often viewed as a traditional industry, the hospitality and tourism industry has been affected hugely by the growth and development of the digital world. With technology continuing to advance and customer expectation growing even more in recent years, it’s no surprise that many are struggling to keep up with the rapid pace in which the industry is changing. With...

Marketing

Top 3 Reasons Why Email Marketing Is Still An Effective Marketing Tool

When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to date ways to reach out to their audience, often disregarding email marketing, viewing it as a thing of the past or an outdated form of communication. Email marketing, however, continues to act as one of...

Marketing

Effective Marketing Tips You Can Learn From The World Of Pro Wrestling

Professional wrestling, sports entertainment, whatever you wish to call it, wrestling has made a huge impact on popular culture over the last 30 years, with a reach that has made household names of the likes of John Cena, The Rock, Ric Flair and many more. Sitting somewhere in between sports, theatre and pop culture, professional wrestling has created an empire around...

Marketing

Using Reddit For Effective Market Research: What You Should Know

With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most popular online platforms, allowing people from around the world to share their content. While Reddit it known for being anti-marketing, with self promotion being frowned upon to the point it can get your account blocked...

Marketing

How To Write The Perfect Product Descriptions To Generate Sales

Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers into making a purchase. One of the most common mistakes that many ecommerce owners and even copywriters make when it comes to writing descriptions is that they write to describe the product instead of writing...

Marketing

3 Effective Ways Brands Can Use Humour Within Their Marketing

These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns and jokes on their social media pages, but why? Because humour works, helping you sell your brand without outwardly trying to sell and by appealing to your customers emotions, encouraging them to remember you and...