Marketing
Insights
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Marketing
Ditch The Discounts: How You Can Grow Your Business Without Discounting
As an ecommerce business owner, you’re often likely to be tempted to discount your products thinking that this is a great way to encourage...
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Marketing
5 Festive Marketing Mistakes To Avoid!
Your festive marketing efforts. When done correctly Christmas can be a great time to generate significant results, that could help you increase both sales and...
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Marketing
Why Businesses Need To Be Starting Their Christmas PPC Campaigns Now!
Christmas is slowly creeping closer, which means it’s time to start thinking about how you can promote your business over the festive season. With...
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Marketing
Get a better ROI – Why AdWords Is A Vital Part Of Your Marketing
Imagine being able to reach the perfect customer the minute they search for your products or services. Through targeted ads, that appear within Google Search...
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Marketing
Actionable Tips For Preparing Your Online Store For Christmas!
For most ecommerce businesses, Christmas often means a significant increase in sales compared to the rest of the year, with 2017 being no different. The likelihood...
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Marketing
The Importance Of Remarketing For Businesses!
Pay per click advertising has become a hugely important factor in digital marketing and has come a long way since the early days of bidding...
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Marketing
Everything You Need To Know About Google’s Mobile-First Indexing & How You Can Be Ready!
Mobile usage has increased significantly in recent years, becoming a huge focus for a number of brands, including for Google. With more people now conducting...
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Marketing
Sell Your Products On Google Images – Google Extends Its Markups Into Image Results
Those searching for images on Google may have recently noticed results are appearing labelled with the word product, review or even recipe. This is part...
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Marketing
How Search Has Changed In 2017 & Why Your Business Strategy Needs To Change With It
As we reach the last few months of 2017 and rapidly move towards 2018, you may have noticed some changes within Google search pages or even changes...
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Marketing
Content Marketing Matters: Why Are Companies Using Content Marketing?
Are you looking for new ways to generate leads and conversions? Do you struggle to reach out to audiences? If the answer to either of...
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Marketing
Important Content Marketing Cliches You Need To Avoid At All Costs
Content marketers have a responsibility to audiences, to provide valuable, entertaining and compelling content to others, encouraging them to take a specific action or to...
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Marketing
3 Email Marketing Must Haves You Need To Consider For Your Campaigns
Email Marketing is an essential part of your inbound marketing strategy, allowing you to speak engage with customers in a way that can encourage clicks...
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Marketing
3 Reasons Your Business Isn’t Growing & What You Can Do To Fix It
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning” Imagine thinking you had everything lined up and organised, the...
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Marketing
Effective Ways Hotels & Booking Sites Can Increase Bookings This Summer
Often viewed as a traditional industry, the hospitality and tourism industry has been affected hugely by the growth and development of the digital world. With...
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Marketing
Effective Marketing Tips You Can Learn From The World Of Pro Wrestling
Professional wrestling, sports entertainment, whatever you wish to call it, wrestling has made a huge impact on popular culture over the last 30 years, with a...
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Marketing
Top 3 Reasons Why Email Marketing Is Still An Effective Marketing Tool
When people think about digital marketing they tend to think about social media and pay per click platforms as the most effective and up to...
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Marketing
Using Reddit For Effective Market Research: What You Should Know
With millions of visitors per month and thousands of people actively participating in various communities every day, Reddit has quickly become one of the most...
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Marketing
How To Write The Perfect Product Descriptions To Generate Sales
Despite being easily overlooked, product descriptions can make or break a sale, with the right set of words potentially compelling even the most skeptical customers...
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Marketing
3 Effective Ways Brands Can Use Humour Within Their Marketing
These days pretty much every brand out there is trying to be funny in their online marketing, from using gifs and memes to posting puns...
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Marketing
Everything You Need To Know About Working With Influencers & Ambassadors
By now you should be aware of how important word of mouth can be for promoting your brand, your products and your services, acting as...
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Marketing
5 Reasons Brands Should Be Using Gifs In Their Content Marketing
Gifs are nothing new, they’ve been around for decades, however their use is more popular than ever, with even platforms such as Twitter, Facebook...
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Marketing
The Pros Of Email Marketing For Your Business
Despite popular belief that that email is outdated, email marketing should always be considered one of the most important elements in your digital marketing strategy...
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Marketing
Building An Effective Digital Marketing Strategy: A Beginners Guide
Your digital marketing strategy acts as a roadmap for your business, helping you outline the tasks you need to complete in order to generate results...
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Marketing
The Importance Of Looking After Your Online Reputation
Your businesses online reputation is one of the most important marketing assets you could have and is something that shouldn’t be understated. As society...
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Marketing
The 3 Major Benefits Of Using Personalisation In Digital Marketing
Personalisation was once much simpler, usually consisting of simple techniques such as including your customers name on your website and emails in order to reach...
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Marketing
4 Most Common Misconceptions Marketers Need To Know About Young People
For plenty of years now there has been a lot of buzz around marketing new young people and the impact of ‘millennials’ on the impact...
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Marketing
5 Ways To Bring Your Email Marketing Campaigns Back To Life
Despite the rise in social media and content marketing, email marketing has remained one of the most effective and popular ways to raise awareness of...
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Marketing
5 Pay Per Click Myths That Could Be Costing Your Business
Pay Per Click advertising is becoming an increasingly significant form of digital marketing, one which has been continuing to develop and change in recent years...
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Marketing
Ecommerce & Cross Channel Marketing: Everything You Need To Know
Cross-channel marketing puts your customers first, allowing you to look at all the marketing tools you use and the data you have gained from them...
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Marketing
How Retailers Can Capture The Attention Of Impulse Shoppers
Impulse buying continues to be a huge contributor to revenue for both high street stores and ecommerce businesses, with thousands of people every day choosing...
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Marketing
Conversion Rate Optimisation: A Beginners Guide
At every point in your customer journey there are a number of opportunities to make their paths shorter, choices easier and their experience more enjoyable...
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Marketing
Using Online Video For Marketing Your Business: Can It Work?
In the world we currently live in, it’s becoming more important than ever for companies to take advantage of todays technology in order to...
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Marketing
What Is Fake News & What Can It Teach Us About Content Marketing?
Unless you’ve been living under a rock for the last year, you’ve probably heard about and potentially sick of the drama surrounding fake...
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Marketing
Business Blogs: Does My Business Need One?
There are plenty of businesses out there that simply do not understand the importance of blogging, with many seeing blogs as something that takes up...
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Marketing
Content Sharing & Storytelling: The Psychology Behind Online Sharing
One of the biggest elements of social media, is how it allows you to easily and quickly share both your own content and the content...
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Marketing
The Power Of Video: Why Do People Dislike Autoplay?
Early last month Facebook announced they were to include a new element within their video feature: autoplaying sound. This new feature would allow videos to...
