Insights

Marketing

Can You Deliver? Effective Christmas Shipping Tips To Get You Through The Season

As much as we might hate to admit it, Christmas is coming and with more and more shoppers retreating online to shop instead of the busy high street it’s important that your ecommerce store is prepared. From your website decoration to your shipping and payment options, getting it wrong this Christmas could have some negative effects on your business...

Marketing

Everything You Need To Know About Marketing To The Next Generation

In 2016 we’ve seen a huge focus on how brands and retailers should market to young audiences, particularly the 18-25 demographic, also known as ‘millennials.’ However with the next generation of consumers now growing up and looking to make their own buying decisions, it’s time for businesses and marketers to begin thinking about new ways to target this new...

Marketing

5 Ways To Effectively Market To Older Audiences

When it comes to your marketing it can be easy to ignore older generations, with so much focus on the younger demographic, social media and technology, there are many who believe that marketing to older groups just isn’t worthwhile, but by reaching out specifically to one portion of the market, you can miss out on an equally important demographic...

Marketing

SEO Trends You Need To Be Aware Of In 2017

The world of SEO is constantly and rapidly changing and as we quickly move towards 2017 it’s incredibly likely that we’re looking to see even more changes, buzzwords and trends appearing in the near future. While nobody can truly predict the future of SEO, through looking at current trends we can work out what might be to happen in...

Marketing

Multichannel Selling: 4 Ways To Increase Your Sales

The way in which businesses interact with customers continues to change, no longer do businesses rely on brick and mortar stores to increase sales, there are now a number of effectives ways in which retailers can sell online, from independent ecommerce stores to Amazon and even through apps such as Depop, there are many options available to evolve your business...

Marketing

5 actionable tips to drive back to school sales

Back to school season has proven to be an important time for online sellers. With so many students going back to school, sixth form and even starting university in September, it indicates the end of the slow summer season and the run up to events such as Halloween, Black Friday and the Christmas season. Back to school sales can apply...

Marketing

3 ways technology has changed the sports world

In recent times, technology has had a huge impact on almost every aspect of our society. There isn’t an industry out there which hasn’t been affected by technology in some form, from the hotel industry to the fashion world and even sport. Whilst it might not be instantly obvious, technology has had a vast affect on the sports...

Marketing

Effective practices for Google’s newest adwords changes!

So far this year Google has rolled out a number of changes to their adwords service, from minor cosmetic changes to the removal of ads from the right hand side of the page. With even more changes to still to come, it’s time for your adwords campaigns to adapt.

Marketing

The ultimate guide to gifs and how to embrace them!

GIFs have been dominating the online world for a number of years now, from Tumblr posts to Buzzed articles to even Facebook messenger these days it seems GIFs are an all new way to get your message across. GIFs, or Graphic Interface Format, is a type of file format which supports still images and animated images. Originally appearing in the...

Marketing

Coke TV: Influencer innovation or obvious advertising?

A few months ago soft drink giant Coca Cola launched its new “CokeTV” Youtube channel, in a bid to reach out and connect with “millennials” and whilst it’s another great example of how seriously big brands are taking influencer marketing, could it end up being a step in the wrong direction? The channel, hosted by vloggers Dodie and Manny...

Marketing

How email marketing can help promote your deal of the day!

A deal of the day is a ecommerce strategy in which a business offers a promotion on a single product or service for a limited time only, usually between 24 to 36 hours. It’s not just businesses which has jumped on the idea of a deal of the day, with the increase in websites such as Groupon and Wowcher, there are...

Marketing

The art of emoji: Is it time to utilise emojis in your marketing?

Emojis are everywhere, in texts, in Facebook posts and even in the Oxford dictionary and now with more and more brands jumping on the emoji bandwagon, now could be the time to incorporate emojis into marketing. Emojis aren’t a new thing by any means, introduced in 1999, these tiny images, ranging from smiley faces to flags to food, have well...

Marketing

Leader of the pack: Why consumers keep going back to ASOS!

On a personal level, I’ve been an ASOS shopper for years, it’s my first point of call when shopping online, even before heading to an individual company’s website and apparently this isn’t uncommon. With ASOS growing in popularity every day, why is it that we keep flocking back to ASOS for our clothing needs and what...

Marketing

The launch of Android Pay in the UK; everything you need to know

Google’s contactless payment system Android Pay has finally been launched in the UK. Working in a similar way to Apple Pay, Android Pay allows users to buy goods and services anywhere with a contactless payment terminal. Much like using a contactless card you simply tap your phone on the terminal to make a payment and up until the £30 limit...

Marketing

How technology has revolutionised the wedding industry

Planning a wedding is a big deal, from the dress to the photographer to the flowers, there’s a lot to plan and over the years, the way in which a couple plan their wedding has well and truly evolved. Long gone are the days of planning a wedding through wedding magazines or over the phone, now the happy couple...

Marketing

The benefits of advertising through Bing

When marketing your business, having a solid Pay Per Click campaign is essential, there are many different platforms you can use, each with their own unique options and benefits. Bing is the second largest traditional search engine in the world and whilst it’s beaten to the post by Google, it doesn’t make Bing any less important in advertising...

Marketing

5 effective ways of marketing to young people

There are so many opportunities for brands to promote their products to the younger generation but it’s something that many brands still seem to struggle with. Millennials present entirely new challenges that marketers haven’t had to figure out before, however it’s not as hard to do as you are made to believe.

Marketing

How digital marketing has revolutionised the estate agent industry

10 years ago if you were looking to buy or rent a property it would require going to speak to an estate agent in person and would require you to arrange to view any properties you may be interested in. This can be a long and time consuming process so it makes sense that with the development of the internet people...

Marketing

5 important pros of Google analytics

Google Analytics is an important tool which lets you track many important statistics and information about your website. Knowing things such as who accesses your website, where from and from what device can be really beneficial for your company as it can help you work out how successful your website really is.

Marketing

Why PPC is key for the success of your business!

The competition to be the number one result on Google is tough and with thousands of companies desperately trying to reach that position, you need to do everything you can to get there. That’s where Pay-Per-Click, or PPC, advertising comes in. Along with SEO, PPC is a great way to reach out to potential customers. PPC can be beneficial...