Insights
Take a look at the latest insights from the Discovery Design team and stay up to date with everything relating to: web design, development, branding, and marketing.
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Branding
What Is Brand Tone of Voice & How to Define Your Own
Your brand tone of voice is probably more important than you’ve realised. Or perhaps you’re not too sure what your brand tone of...
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Marketing
How to Create A Marketing Report In 5 Steps
A marketing report helps you work out what’s working and what’s not working so that you’re not spending money in the wrong...
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Marketing
Video Advertising Examples And What Makes Them Work
Video advertising examples are not hard to come by. Lots of brands recognise the importance of video advertising in communicating key messages and connecting with...
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Marketing
ChatGPT Search: How AI Can Increase Your Website Traffic
When it comes to using AI for business growth, ChatGPT search is your best friend. Whilst using standard ChatGPT is not a totally new phenomena...
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Marketing
The Greatest Movie Marketing Campaigns & What You Can Learn
Movie marketing campaigns have to be creative; they have to stand out and get through the noise that surrounds the film industry. When it comes...
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Marketing
Christmas Marketing Ideas: How to Boost Your Sales This Festive Season
We’re helping you take advantage of the biggest shopping season of the year by exploring some simple Christmas marketing ideas that can really boost...
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Marketing
Halloween Marketing Ideas: Top Tips For Spooky Season
As spooky season approaches, we’re collating some halloween marketing ideas to help you make an impact with your next campaign. You might be wondering...
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Branding
Why Is Brand Identity Important and How to Develop Your Own
If you’re wondering ‘why is brand identity important’ then keep reading. When building your business, you need to think about how you want to...
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Marketing
Why Your Business Needs Long-Form Content for SEO (with long-form content examples)
If you’ve been thinking about trying long form content for SEO, but you’re not sure how this approach actually helps your business, keep...
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Web Design
Web Design Best Practices: How to Improve UX
Following web design best practices is key to ensuring your website is both stylish and functional. There’s nothing worse than finishing the web design...
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Web Design
What Makes A Good Website? Our Guide To A Successful Site
Knowing what makes a good website is a crucial part of good web design. Over the last 20 years, websites have evolved significantly, and what might...
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Branding
Rebranding Checklist: How to Get Your Rebrand Right
A rebranding checklist helps you get one of the most important changes you can make to your company right. Rebranding is no easy task, especially...
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Marketing
Marketing Timeline: The Importance of Timing in Marketing
A key way for marketers to stay on track of their different campaigns and activities is to create a marketing timeline. It’s so easy...
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Web Design
Is Above the Fold Design Still Relevant?
If you’ve spent any time around web developers you might have heard of the phrase ‘above the fold’ but you might not be sure...
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Marketing
BFCM Campaign Planning: How to Supercharge Ecommerce Sales
BFCM campaign planning is a must if you want to take advantage of increased consumer activity to boost your ecommerce sales. During this time, consumers...
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Marketing
Generative AI In Marketing: Benefits and Strategies Explained
If you’re new to generative AI in marketing, or you’re wondering what all the fuss is about, then this blog post is for...
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Web Design
5 Reasons Why Ecommerce Is Important For Your Business
If you’re wondering why ecommerce is important for your business, then you’ve come to the right place. From startups to small businesses right...
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Web Design
How to Choose An Ecommerce Web Design Agency
Choosing the right ecommerce web design agency is key to the success of your online store. An ecommerce website is one of the best ways...
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Branding
What Are The Advantages of Branding?
If you’re wondering ‘what are the advantages of branding?’ then this is the blog post for you. Whilst you probably know what branding is...
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Marketing
What Is the ‘Messy Middle’ and Why Should Marketers Care About It?
The messy middle can be a challenging phase for marketers who are trying to convert customers into making a purchase. As described by Google, this...
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Marketing
Benefits of Using Google Ads to Engage Your Audience and Drive Growth
Understanding the benefits of Google Ads helps you make informed decisions when it comes to your marketing strategy. Whether you’ve experimented with Google Ads...
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Web Design
How Websites Make You Buy Their Products: It’s Smarter Than You Think
Websites Are More Than An Online Salesman When we think of a business trying to sell us something, we might think of the car salesman...
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Web Design
The Art Of Minimalism in Web Design: Less Is More
What Is Minimalism? If you’re not familiar with what minimalism looks like, it’s the principle of keeping things clean and simple – the opposite...
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Marketing
YouTube Advertising: Why Is No One Talking About This?
Understanding The Power Of YouTube Advertising Founded in 2005 in California, YouTube was born to provide the World Wide Web with a place to share video...
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Marketing
Here’s Everything That Happened During The Super Bowl LVIII (Except The Actual Game)
If you’re involved in marketing in any capacity, then you’re probably aware that there was a significant event that happened on Sunday 11th...
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Marketing
The Superbowl Of Marketing Is Here: It’s The 2024 Superbowl
Hailed as one of the biggest sporting events in the world, the NFL Superbowl is an international spectacle packed with celebrity spectators, legendary half-time performers...
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Web Design
Responsive Web Design: What It Is and Why It Matters
What Is Responsive Web Design? Responsive web design does exactly what it says in the name – it allows the website to respond to whatever device...
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Marketing
Your Google Ads Marketing Guide To Black Friday 2023
What We Know About Black Friday 2023 Black Friday has evolved into the largest shopping event of the year, and has been for the last few...
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Marketing
Performance Max: Does It Actually Work?
Performance Max campaigns is the latest product that Google has been encouraging marketers to use in an effort for us to start committing to using...
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Marketing
Google x AI: What Is It and Why Is Everyone Talking About it?
2023 has seen the introduction of a new phrase to our everyday vocabulary – AI. Standing for Artificial Intelligence, AI isn’t a new concept to the...
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Software Development
How Custom Operation Management Software Can Help Businesses
Businesses nowadays are constantly looking for ways to improve their operations in order to boost their overall efficiency. Now, this is easier said than done...
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Branding
Choosing Your Branding Colours: A Beginner’s Guide
Colour is all around us. We’re drawn to it, and it makes us think about the meaning behind certain colours. Some brands choose their...
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Web Design
5 Tips to Ensure a Great E-commerce Website Design
Are you trying to build an e-commerce website? If so, pay careful attention to its design. It is what makes or breaks your website and...
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Branding
5 Ways to Boost Your Brand Reputation
Brand reputation is crucial to the success of your business. Whether you’re planning to expand your business into different markets or if you’re...
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Web Design
The 4 Common Types of Landing Pages You’ll Probably Use
When it comes to lead generation, the “one size fits all” landing page is long gone. Any marketer or company owner can now pick from...
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Web Design
Good Qualities of a Well-Designed E-Commerce Website
If you have a website, then you have an online store. However, there are many different types of online stores. There are even some vintage...
