Elevo

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Elevo, formerly known as Corin & Co, approached Discovery Design for a rebrand, initially starting with a new website. After some discussion, they decided to also change their name to better align with their mission of elevating wellbeing in the workplace. Specialising in bespoke consultancy, training, and coaching, Elevo partners with clients to build happier, more resilient workforces.

The name Elevo is derived from Latin and means “to lift up,” reflecting their commitment to supporting people through their range of services. The joining of the ‘e’ and ‘l’ in the logo symbolises connection, keeping relationships at the heart of everything they do.

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Building A Brand and Website With Purpose

Green and yellow were chosen for the brand colours as green symbolises positivity and creates an approachable feel, while yellow adds an eye-catching contrast. In an unexpected turn, Harry, one of the directors, sent us a photo of his dad's van, which was also green and yellow. This visual connection brought the brand’s roots to the forefront as it was born from the tragic loss of Harry’s father to suicide. As something that deeply affected Harry's ability to cope at work, he wanted to use this experience to support others.

For the typography, we choose a bold, modern typeface that is easy to read. To inject personality into the brand, we included graphic elements that could be used across both digital and print materials. Taking a big leap forward from the previous site, we introduced different animations using their brand shapes to make it more engaging. The brand is now positioned to make a genuine impact in workplace wellbeing, with a purposeful identity they can be proud of.