ClientThe Uniform Room
Project Overview
Established retailer The Uniform Room provide quality workwear for businesses across the UK. Not only to they cater for a wealth of industries, but they also allow businesses to customise their workwear with their own logo, text and branding.
We work with The Uniform Room on their management of their Google Ads campaigns to drive sales of their range of workwear products. Our team worked to restructure the campaigns and provide a clear strategy on industries to target and products to promote in a competitive B2B marketplace.
We work with The Uniform Room on their management of their Google Ads campaigns to drive sales of their range of workwear products. Our team worked to restructure the campaigns and provide a clear strategy on industries to target and products to promote in a competitive B2B marketplace.
Google AdsResults
Increase In Revenue
558.11%
Increase In ROAS
215.62%
Increase in Click Through Rate
4.79%
Marketing & AdFeatures
Search Ads
We worked with The Uniform Room to highlight the industries they wanted to target and built Search Campaigns dedicated to each industry and the relevant products that they sell. Using their data from previous campaigns, we created keywords that targeted users who had the ‘intent’ to purchase. So we are focusing on driving quality to the site and driving more purchases.
Shopping Ads
We reflected the structure of the Search Campaigns into the Shopping Ads, ensuring that each industry and product type had its own campaign and product group to ensure we had segmented data, bidding and budgets.
Display Ads
We utilised Display Ads to remarket to users depending on the industry and product type that they had been browsing on the website. This meant we could re-target them with specific display ads that promoted relevant products that they had been searching for. Remarketing keeps your brand and products in the mind of the user and pushes them further down the funnel to where they eventually purchase.
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