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Voicentric

As businesses grow, they often face challenges in staying true to their evolving identity. Voicentric, a science marketing company, found their existing brand no longer reflected their current position or aspirations. Coupled with a clunky website that failed to clearly communicate their services, they recognised the need to redefine their presence in the B2B sector.

Our team created a bespoke brand that aligns with Voicentric’s core values and supports future growth. In addition to rebranding, we designed and developed a new, tailored website that not only elevates their identity, but also clearly conveys who they are and what they do, effectively aligning with their goals and improving their professional image.

Ensuring Brand Alignment

Aligning Voicentric's visual identity with their brand’s purpose was a central focus of this project, as they felt there was a disconnect. This was apparent in their logo, colour scheme, and website, all of which required a complete overhaul to communicate their services effectively. When they approached Discovery, they were open to various design suggestions and ideas, which allowed us to develop a cohesive visual identity. The new logo features an emblem that cleverly integrates the letters "V" and "C" to represent the brand name, with a subtle 'tick' shape as a distinctive design element. By redefining Voicentric's brand, we've created a refreshed identity that will support their expansion in the future.

Voicentric testimonial

“The team were a pleasure to work with every step of the way and have to be one of the best service providers I've worked with in terms of communication, professionalism and capability in their specialisms.” 👋

James McVicker

Voicentric