Google Ads Marketing

West Nautical

ClientWest Nautical

Project Overview
Luxury yacht charter company West Nautical came to us to build and manage their PPC Google Ads campaign. As an international brand, West Nautical charter and manage a large fleet of yachts that sail across destinations around the world.

During a time when Covid-19 restrictions limited international travel, our clients wanted our PPC strategy to focus on driving their UK and Guernsey-based yacht charters. However, they also wanted to drive enquiries for their yacht management service that would be an international campaign. At the end of 2021, when travel guidelines were less strict, we also started promoting their luxury charters in the Caribbean.

We focused on building effective Search Campaigns that would drive bookings and enquiries for their UK South Coast and Guernsey yacht charters. Their Yacht Management campaign would target yacht owners throughout Europe's coastal destinations.

Google AdsStatistics

increase in Conversions
450%
decrease in Cost Per Conversion
55%
increase in Conversion Rate
112%

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