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So.Pro

So.Pro is the professional videography arm of The Social Co. based in the North East. They specialise in high-end video production and campaign content for some recognisable brands including Newcastle United, Lusso Stone, Hard Rock Hotel, and Northumbrian Water.

With a growing reputation and a portfolio of campaigns, So.Pro needed a bold, clean, and professional digital identity to match their video output. That’s where we came in, as we were tasked with creating a website that would put their work centre stage.

A website that reflects the work

So.Pro wanted a website that didn’t distract from their work. Instead, the design needed to be minimal, clean and confident, using black and white as a canvas and allowing the vibrancy of their video content to do the talking. We leaned into that by designing a site that acts like a digital showroom. The homepage features a showreel and highlights recent campaign work, setting the tone from the outset. As users scroll, transitions support the storytelling while keeping attention on the video content itself. Every element was designed to reflect So.Pro’s creative work, from fullscreen videos to the choice of bold typography, the site acts as a portfolio.

A space to showcase

Alongside their production services, So.Pro also offers access to their studio space in Newcastle - something they were keen to promote. To support this, we built a dedicated studio page that highlights the space. This section includes a gallery of the studio, showcasing it as a bright, modern space available for shoots and filming. Again, the design is understated, letting the imagery do the talking. The overall result is a sleek, contemporary website that elevates SoPro’s brand and frames their video content.