Coado is a cool coffee brand with roots in the heart of Brazil, bringing a fresh energy to the coffee aisle. In a crowded market, Coado sets itself apart by creating an engaging and memorable experience that resonates with its youthful target audience. The design features a playful illustration style, adding personality to the brand. This is paired with a minimalist colour palette, ensuring the brand feels both modern and sleek. The typography chosen is bold and playful but with rounded lines that echo the approachable tone of the illustrations. This crafted brand identity positions Coado as the go-to choice for coffee lovers looking for something different and exciting.