Terry de Havilland

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Terry de Havilland originally approached us to help them fix their previous website which was underperforming. Our first priority was resolving the issues that existed on the old site, before building them a completely new site that provided a better user experience and continues to support their growth.

We worked closely with the team to identify what the new website needed to achieve, such as catering to an international audience, and being visually heavy to showcase the range of shoes available. We also made finding the right shoe and the right fit easy by including images of the heel size alongside clear returns and delivery information.

To support their international customer base, we developed a feature that allows users to switch easily between shoe sizes in the US, UK, and EU, ultimately leading to a better user experience. In turn, this has led to more revenue and our partnership with the brand continues to this day.

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Project Goals

👠

Create a seamless shopping experience

🌎

Cater to shoppers across the globe

🚀

Elevate the growth of the brand

Optimising User Experience and Conversion

Providing an easy, positive user experience was a core aim of this project. Therefore to help users find the perfect pair of shoes, we provided niche specific filtering options where users can search for their specific size and preferred colours.

Furthermore, to increase conversions, the website lets users toggle between the different size options, making it easier to engage with their international audience who will be more likely to find exactly what they need quickly and effortlessly.

The Quick View function also allows users to get all the product details they need at a glance, including if their size is in stock. This retains their attention as it means they don’t have to leave the page, boosting the likelihood of them converting.

Whilst the website is simple in terms of design this is purposeful as it reflects the clean, sleek, aesthetic of the brand. This simplicity also aids in user navigation allowing users to seamlessly flow through the different pages.